Bringing a New Dimension To The Visual Web

Image of the Week: 360° Customer Success Story from Salesforce

Posted by Andrew Beelitz on Aug 2, 2018 12:02:40 PM

ThingLink user: Salesforce Commerce Cloud (click to explore live or embedded below)

Description:  Educating your potential customers with client success stories is critical for improving sales conversion.  Salesforce Commerce Cloud uses ThingLink on a landing page that highlights how their product helped Boggi Milano master today’s unified customer experience.  Explore this interactive 360° tour to take a closer look at how Boggi extends digital innovation into the store and enables sales associates to engage with shoppers anywhere on the floor.  This innovative product marketing technique transports new leads and potential customers to a physical location to learn unique selling points firsthand. 

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Topics: Featured, Visual Web, VR, 360, Brand, Product Marketing

Image of the Week: Reimagining a local park by Melbourne Water

Posted by Andrew Beelitz on Jul 26, 2018 12:30:15 PM

ThingLink user: Melbourne Water Map (click to explore live or embedded below)

Description:  The Melbourne Water team has been working with residents, representatives from community groups and project partners to reimagine and co-design a section of Arnolds Creek in Melton, Australia.  This landing page features a detailed timeline of the project, as well as an interactive map that educates participants on the finalized design inspired from the local community.  Using an interactive map here allows viewers to learn more about the various improvements, features and amenities that will begin construction in October 2018. 

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Topics: Featured, Visual Web, Map, Government

Image of the Week: Interactive 360° Product Marketing from Olovi 3D

Posted by Andrew Beelitz on Jul 17, 2018 6:01:05 PM

ThingLink user: Olovi 3D (click to explore live or embedded below)

Description:  This interactive 360° image by Olovi 3D breaks down the different components of their ointment and cream plant.  Using a 360° image to deconstruct their complex products is a visually engaging and easy vehicle for customers to explore and learn more about the product.  Educate customers with a 360° image describing what sets your product apart from the competition, it's key selling points, and for troubleshooting tips.  One creative way to incorporate this use case for your brand is to think about where your product is consumed, and capture a 360° image of that space.  For example, maybe you sell sports drinks.  Capture an image of a sporting event and label key-selling points within each hotspot.

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Topics: Featured, Visual Web, VR, 360

Video: How to Improve Workplace Safety Training with Interactive Images

Posted by Andrew Beelitz on Jul 17, 2018 5:39:29 PM

WATCH VIDEO (2:11 min)

Workplace training is mandatory by law and every company needs to provide it.  However, providing training for your employees and keeping them up to date can be time, cost and labor intensive.  Watch this video to learn how a ThingLink account offers you the opportunity to create information rich and engaging training materials for your employees. 

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Topics: Featured, Visual Web, 360, eLearning, Video

ThingLink Feature: Interactive Dryer Troubleshooting & Tips from Sears

Posted by Andrew Beelitz on Jul 12, 2018 12:43:55 PM

ThingLink user: Interactive Image from Sears (click to explore live or embedded below)

Description:  Sears Home Services uses an interactive photo within their learning section article to explain common dryer misuse, along with tips to correct them and get dryers running properly.  In addition to including common problems and helpful solutions, Sears tags a YouTube video featuring top tips from a technician, and a link to schedule a demo with their repair services.  Sears uses custom icons and their own logo to match the look and feel of their website. 

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Topics: Featured, Visual Web

ThingLink Feature: Interactive Map & Infographic from Tyre Savings

Posted by Andrew Beelitz on Jul 12, 2018 12:25:44 PM

ThingLink user: Tyre Savings Interactive Map (click to explore live or embedded below)

Description:  Tyre Savings is an e-commerce brand that allows customers to purchase tires with confidence and at fair prices.  In an effort to educate their audience, Tyre Savings writes articles about relevant industry topics and includes an interactive map in a recent post, "UK’s Pothole Problems Revealed".   Hover over each hot spot on the map to learn the total number of potholes and interesting facts per region.  Tire Savings does an effective job of telling a visual digital story that captures the attention of viewers. 

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Topics: Featured, Visual Web, Infographic, Map

Video: How to improve workplace learning with easy, interactive videos

Posted by Andrew Beelitz on Jul 11, 2018 2:44:52 PM

WATCH VIDEO (1:48)

Videos are the most popular and effective form of media for online training.  However, there are two major challenges when it comes to creating training videos:  1) Each viewer has a different previous level of knowledge and 2) Explaining all of the details your employees need to know often makes videos way too long.   ThingLink provides a great way to embed all of the information that you need into a video that is short enough to hold your viewers attention while still making an impact.   

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Topics: Featured, Visual Web, eLearning, Video

Image of the Week: Interactive 360° Cruise Ship from Travel Slide

Posted by Andrew Beelitz on Jul 10, 2018 5:36:35 PM

ThingLink user: Travel Slide 360° Cruise Ship (click to explore live or embedded below)

Description:  Travel Slide uses ThingLink to uniquely market their travel experiences digitally with interactive 360° previews for customers.  Each product landing page contains a beautiful, immersive view of the cruise ships and hotels that directly transports customers into the ship or hotel.  Customers can unlock videos, testimonials, and key selling points from hot spots that live within the tour.  Product marketing that is visual and attention grabbing results in stronger sales conversion of new visitors to your website. 

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Topics: Featured, Visual Web, VR, 360

ThingLink GDPR Compliance

Posted by Andrew Beelitz on May 25, 2018 1:44:27 PM

As we are sure you are aware, the EU General Data Protection Regulation (GDPR) is now in full effect as of May 25th, 2018. We have clarified our Privacy Policy and Terms of Service to let you know about your new rights under this new regulation. Please read and familiarize yourself with them, as you will need to accept them before you continue to use ThingLink.

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Topics: Policy, TOS

Image of the Week: Interactive Aerial Map from JLL Midwest

Posted by Andrew Beelitz on May 22, 2018 1:39:22 PM

ThingLink user: Lakefront at Keystone (click to explore live or embedded below)

Description: JLL Midwest's marketing team using an interactive aerial map to enhance a new real estate project's landing page.  This park map acquaints viewers with key locations and amenities in the office campus when they interact with ThingLink hotspots.  These hotspots detail the offices available for lease, where to find bike-sharing stations, restaurants, daycare and fitness options, and planned future developments.  JLL Midwest does a great job of using custom icons to match their landing page's color style, as well as give viewers a preview of the content they are about to unlock (a bike icon for bike sharing). 

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Topics: Featured, Visual Web

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