ThingLink - Bringing a New Dimension To The Visual Web

How To: Accessing and Interpreting your Image Statistics

Posted by Rachel Cohen on Aug 26, 2016 5:27:38 PM

With digital content, it’s key to not just create awesome content but also to track how others interact with it. It’s not worth investing your time in the creation process if your material isn’t performing the way you want it to. With ThingLink metrics, track how your creations perform and use that information to continually improve your material!

ThingLink statistics are included for all of your images, videos, and 360 images with any of our paid plans. Here we’ll go through all the included data, how to manipulate it, and how to interpret it from top to bottom. To access your image statistics, click the stats button right beneath your image or video that looks like a chart. 

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Topics: How To

Image of the Week: Interactive lookbook by M.J. Bale converts sales

Posted by Andrew Beelitz on Aug 23, 2016 5:15:06 PM

Creator: M.J. Bale (click to explore live)

Description:  Establishing an emotional connection with customers greatly increases the likelihood of converting a sale.  Using visual media to establish an emotional connection with your customers and combining it with your online shop creates a powerful combination for sales conversion.  M.J. Bale creates a Spring 2016 lookbook with images that resonate with their target customers and layer the lookbook with interactive hotspots.  Each hotspot reveals a tag that allows customers to purchase the product. 

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Topics: Featured, Visual Web

Images of the Week: Interactive coverage of the 2016 Summer Olympics

Posted by Andrew Beelitz on Aug 17, 2016 1:09:55 PM

Creators (click to explore live)

  1. El Comercio: breaking down "The Biles" & Michael Phelps historic campaign
  2. Evening Standard: calendar schedule of Olympics
  3. Virgin Media: watchlist

Description: The Olympics brings the world together like no other event in history and many in the media space are using ThingLink to enhance their coverage of the Olympics with interactive images.

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Topics: Featured, Visual Web

Two affordable ways to execute an interactive 360° campaign

Posted by Andrew Beelitz on Aug 2, 2016 12:27:16 PM

 

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Topics: VR, 360photos

Image of the Week: Interactive map from Marriott UK

Posted by Andrew Beelitz on Aug 1, 2016 5:55:23 PM

Creator: Marriott UK (click to explore live)

Description: The beautiful city of Barcelona, Spain is greatly inspired by modernistic architect, Gaudí.  Marriott UK uses ThingLink to provide the visitors of their Barcelona hotels an interactive walking tour map of Gaudí's best work. Hovering over the hotspots in this map will reveal a picture and article of the ten destinations on the tour, giving Marriott visitors a unique cultural experience that they will surely never forget. 

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Topics: Featured, Visual Web

Image of the Week: Interactive 360˚ tour of Jerry Jones' office from Dallas News

Posted by Andrew Beelitz on Jul 26, 2016 1:08:27 PM

Creator: Dallas Morning News (click to explore live)

Description: With the upcoming 2016-2017 NFL season approaching, Dallas News looks to reengage Cowboy fans with an exclusive tour of owner Jerry Jones' office.  Clicking on any of the hotspots reveals short YouTube clips of Jerry discussing the various office artifacts and why they are important to the Cowboys. The 360˚ element of this office tour provides fans with an engaging experience from their computer that otherwise would be impossible to achieve without actually being in the office. 

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Topics: Featured, Visual Web

How To: Create & Use Custom Icons

Posted by Rachel Cohen on Jul 19, 2016 3:55:27 PM

With Summer upon us it's the perfect time to sharpen our ThingLink skills. One little known way to enhance your interactive images is with custom icons. Custom icons tailor your images in a truly unique way, creating interactive content that seamlessly integrates with your current branding and company stlye.  Read on to learn how to easily create icons with Powerpoint, upload icons to ThingLink, add special effects to your icons, and some of our favorites from fellow users. 

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Topics: How To

Image of the Week: Interactive product marketing from Heveya

Posted by Andrew Beelitz on Jul 18, 2016 4:13:05 PM

Creator: Heveya (click to explore live)

Description: Marketing new products effectively is highly critical in converting consumers into customers.  Oftentimes it can be a challenge to deconstruct your products, as well as detail the main selling points in a way that is digestible and user friendly for consumers.  Deconstructed images looks nice, but what do they really provide without interactivity?  Read this post to learn more.

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Topics: Featured, Visual Web

Image of the Week: Interactive property tours from Home Matters America

Posted by Andrew Beelitz on Jul 13, 2016 1:35:57 PM

Creator:  Home Matters America (click to explore live)

Description: For this year's "Re-Defining Home Design Challenge" Home Matters uses ThingLink to detail the three winning submissions with interactive text descriptions.  Click the link above to explore the IBI Group's 1st place winning design.  As you scroll through the carousel hover over the orange hotspots to learn what makes this design worthy of the first place rank. 

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Topics: Featured, Visual Web

Image of the Week: Discovery creates interactive graphics for Shark Week

Posted by Andrew Beelitz on Jul 5, 2016 5:34:14 PM

Creator: Discovery (click to explore live)

Description: Discovery enhances digital assets with ThingLink during their annual Shark Week campaign.  Shark enthusiasts can learn more about the evolution of the shark through an interactive timeline, or how the frightening ancient Helicoprion hunted prey with an interactive diagram. 

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Topics: Featured, Visual Web