The visual media landscape has recently evolved for the better with the widespread introduction of 360° content. ThingLink allows digital teams to effortlessly add a final interactive layer to this content. Take this unique use case from the Dallas Morning News showcasing Jerry Jones' Valley Ranch office in a 360° format.
ThingLink user: Tracksmith (click to explore live)
Description: Engaging your customers in a unique way without breaking the bank can be a challenge for any brand. Tracksmith uses the affordable ThingLink Professional account to make an incredibly engaging experience for their customers. Scrolling through the photos will reveal audio interviews from the participants and hotspots to purchase the products that appear during the story. Tracksmith's use case presents all businesses with a very creative strategy to blend editorial content natively with retail content, ultimately increasing customer conversion and engagement.
ThingLink user: Local 10 News Miami (click to explore live)
Description: Interactive infographics allow you to capture a captivating story all through the vehicle of a single image. Local 10 News Miami uses ThingLink to create an interactive infographic that details the chilling death of Miami Marlin's star pitcher José Fernández. Readers can smoothly unlock various tags that include the pictures of the mass card, radio clips from the procession, Google map location of the funeral, and a plethora of articles and images honoring the life of José. Conttinue reading to see the infographic in action, a creation tip, and how to get started or learn more
ThingLink user: Yucca Villas Real Estate (click to explore live)
Description: 360° tours are the best way to digitally showcase property listings if you work in real estate. Potential property owners can fully rotate around each scene and click on hotspots to unlock relevant selling points, video clips and transitions to each room of the listing. Set yourself apart from the competition with our unique and engaging solution that increases the liklihood of potential buyers converting into satisfied property owners.
Starting today, ThingLink PRO and PREMIUM users can upload MP3 and M4A audio files directly into ThingLink tags. This means you have another cool way to make your images truly engaging with narration, interviews, nature sounds, music, or sound effects. The audio files will autoplay on mouseover.
Topics: How To
Communicating with constituents and encouraging civic engagement is not a simple task. Public institutions often have complex information to relay, reluctant participants, and do all this while competing with other forms of media for attention.
Interactive images and videos are a great way to streamline communications to make them digestible, effective, and fun. Replace long, wordy documents with easy to read graphics that merge digital and written content in a way that connects with constitutents.
Topics: How To
Creator: L'Echo (click to explore live)
Description: L'Echo uses ThingLink's 360° image editor to perfection with this stunning virtual tour of a new public revitalization project. The scenes are introduced by the narrator of the tour and each hotspot unlocks more information about the behind-the-scenes details of construction progress. Follow the narrator on her journey by clicking on the arrows to navigate to the next 360° scene. This transition feature allows publishers to include an unlimited amount of 360° images into one virtual tour unit.
Creator: Allstate (click to explore live)
Description: Using ThingLink is the best way to depict Q&A's because the answer is revealed directly the hotspot is hovered over. Normally, readers would have to read the question and then scroll below the graphic to determine the answer which will cause readers to lose interest, and not engage with all of the questions. Allstate uses ThingLink to quiz readers on their financial knowledge. In the first question we see "A type of mortgage in which the interest rate charged can change periodically". Hover over the "See Answer" hotspot to reveal the answer and test your financial knowledge.
360° photography does not require stitching software, photoshop, and a thousand dollar rig. Many ThingLink users prefer to use the Ricoh Theta S to easily create their own high quality 360° images. Learn how to go from photoshoot to finished product with the Ricoh Theta S and these three steps.
Topics: How To
Creator: CCMA (click to explore live)
Description: The best option on the market to fully immerse your readers within an experience is 360°/VR content. CCMA uses ThingLink to provide their readers with a 360° walk-through recap of a national holiday celebration. Click the arrows in this scene to navigate through the main highlights and background audio is used to provide extra immersion within each scene. These sound bites include speeches, music, and ambient noises heard at the celebration. Viewing this content within a VR headset gives readers a direct experience of the event from anywhere in the world.