Looking for a unique and engaging way to activate participation in your initiative, cause, challenge, or project? Let's take a look at how two organizations use ThingLink 360° experiences to build awareness and inspire viewers to participate in their initiatives. Also, a unique ThingLink project idea for your organization.
ThingLink user: Virgin Media (click to explore live or embedded below)
Description: Virgin Media uses ThingLink actively within articles to tell their digital stories more visually. In this interactive preview, Virgin gives readers an idea of how Djokovic, Nadal and Federer will fare in the Monte Carlo Masters tournament. Click on the players below to find out more...
ThingLink user: Condé Nast Traveler Spain (click to explore live or embedded below)
Description: Trends in digital advertising have shifted from banner ad-units to native advertising. Blending ads as editorial content has become a much more engaging and productive vehicle for generating interactions within ads. This opens the door for digital media companies to use more visual and interactive experiences like ThingLink within brand ad campaigns.
In this featured use case, Condé Nast Traveler Spain published a sponsored campaign featuring Mahou Beer. Viewers of this sponsored article can explore Mahou's beer barreling cellar and get a behind-the-scenes look at the process via an interactive 360° image. This idea of selling the viewer an experience versus strictly selling a product creates a more engaged and knowledgable potential customer.
ThingLink user: JLL Chicago (click to explore live)
Description: How to keep a digital audience engaged is a key question that all digital marketers must contemplate daily. Visual media dominates the digital landscape because it is more engaging than text. JLL Chicago focuses on visual media within their corporate blog and uses ThingLink to tell stories through images. This interactive map is used to explain how the Rust Belt is experiencing a revival, and this interactive timeline details how America ended up with their current healthcare system.
ThingLink user: Schwäbische Zeitung (click to explore live)
Description: Over 100 years ago this hotel was frequented by the rich and famous of Germany, but today it is the site of an infamous crime scene. Is it really haunted in this German hotel, dubbed the "crime scene" hotel? Whether it is really haunted in the hotel, you can find out on Schwäbische Zeitung's virtual tour. The best way to enjoy the tour is with headphones and a VR glasses such as the Google Cardboard.
ThingLink user: Today Party Spread (click to explore live)
Description: Using ThingLink, Today "takes the guesswork out of creating the perfect table scape with a roundup of some of their favorite snacks that are easy enough for any home cook to master, tasty enough to satisfy any palate — and pretty enough to impress family friends." This interactive infographic is layered with seven unique recipes that viewers can click and unlock for their Super Bowl party.
ThingLink user: Discovery Education (click to explore live)
Description: Discovery Education created an interactive 360° experience to teach viewers how #STEM has impacted dairy farming. Click on each of the hotspots to discover the cows, communities and journey of dairy that transports students and viewers straight to the farm.
I was recently reading about the transitioning landscape for corporate learning. Experts in the area are not holding back their views about the need for change. “We’re in early stages of a major disruption”, writes Josh Bersins, founder of Bersin by Deloitte. “The need to modernize corporate learning is critical”, says Barbara Kurshan director of Academic Innovation at the University of Pennsylvania. The main drivers for change, as Bersin and Kurshan note, are quite clear:
ThingLink user: Rad Power Bikes Tech Specs (click to explore live)
Description: ThingLink is an ideal solution for providing detailed product tech specs on their respective landing pages. Rad Power Bikes deconstructs one of their popular models with hotpots that provide more information about each part of the bike. Customers can read more about the wheels, seat, handle bars, pedals and more directly from one image.
Since we released ThingLink 360 last year, our team has gathered tons of feedback and feature requests from many user groups. This batch of enhancements includes many of the top 360 requests from our users in 2017, and we're excited to share them with you in this blog post.