As you're thinking about new marketing ideas for 2017, here's one: Create an interactive 360° tour that let students and parents visit your campus virtually. There are three good reason for doing this:
ThingLink user: Adidas (click to explore or scroll below to see live)
Description: Each season brands spend a lot of resources on video production for the unveiling of new product lines. Increase your video's ROI by using ThingLink to add point-of-purchase clicks onto the products as they are showcased. In this use case Adidas empowers their customers to purchase winter season products seen within a new video. Click on the hotspots to read more about the products and purchase them on Adidas' website.
ThingLink user: Sportsnet Canada (click the explore live)
Description: Sports fans represent one the most engaged audiences in the world. Passionate fans will seek and unlock as much content about their favorite teams as possible. Use ThingLink to give your team's fans a unique guided 360°/VR tour that they normally wouldn't dream of experiencing. Sportsnet's "Know Your Raptors" article includes a guided tour of the NBA Toronto Raptors locker room that is layered with video clips of the head coach and players. Get to know the Toronto Raptor by clicking on the profile picture hotspots on each locker.
Squarespace allows you to create beautiful website with customizable templates and easy drag-and-drop functions. You can also easily add interactive ThingLink creations to your Squarespace page to create an interactive experience for your visitors.
Topics: How To
1. Drive action with just one stunning holiday image.
Whether it's a beautiful tablescape (like the above image created by Ocean Spray) or a fun holiday card, one crisp visual can say so much more than loads of holiday lists. With ThingLink you can easily add links to drive purchase, website visits or video views. Or make it a social campaign by pulling in Instagram images and videos from different users!
Topics: Content Marketing
ThingLink user: London Evening Standard (click the explore live)
Description: The force (and engagement) is strong with this one. London Evening Standard uses ThingLink to introduce characters from the new Star Wars Rogue One movie via an interactive poster. Hover over each character to learn names, their performers, and a brief role description. After exploring the introductions, viewers can watch the movie trailer all within one cohesive unit.
ThingLink user: Ouest France (click the explore live)
Description: Enhancing editorial content with 360°/VR images will increase reader engagement and time spent on your site. Ouest France achieves this by embedding a unique interactive experience into the body of an editorial featuring a local surveying expedition. Readers of Ouest France can take a guided journey inside the boat captain Yann Elies uses on his expedition directly from their phone, tablet, desktop or VR headset.
ThingLink user: Today Show (click to explore live or scroll down on this post)
Description: With Thanksgiving and Christmas approaching there are many opportunities to harness the power of interactive infographics to increase reader engagement. Today Show uses ThingLink within their article to link five recipes for cooking the best soul-warming fall dinner for your family. Clicking on the interactive hotspots will drive you to a unique recipe such as heating up a cold night with a warm caramel apple cocktail.
In digital communications, infographics are often the go to when you want to communicate lots of information in a format that isn’t overly text heavy. The goal of any infographic is to visually portay information in an easy to digest format for your audience. ThingLink lets you share a lot of informtion, without detracting from your stunning visuals and all while maintaining a smooth user experience. Creating the infographic shouldn’t be your last step and with ThingLink you can transform any Infographic you’ve built with multimedia content like videos, images, audio, maps and more.
In this post we’ll go through some great examples from top notch creators and learn different project ideas to utilize ThingLink for interactive infographics.
The visual media landscape has recently evolved for the better with the widespread introduction of 360° content. ThingLink allows digital teams to effortlessly add a final interactive layer to this content. Take this unique use case from the Dallas Morning News showcasing Jerry Jones' Valley Ranch office in a 360° format.