ThingLink - Bringing a New Dimension To The Visual Web

Image of the Week: Interactive Floor Plans from Suntec

Posted by Andrew Beelitz on Apr 24, 2017 6:47:49 PM

ThingLink user: Suntec (click to explore live)

Description: Using ThingLink to give a tour of your physical space is a very user friendly and engaging experience for viewers.  In this Image of the Week, Suntec makes their floor plans interactive with discoverable content. Hovering over each room will reveal text annotations that detail the technical specifications of each conference room. Viewers of this page can reveal square footage and capacity for Suntec's various event types.  This is a user friendly user experience because it keeps the visual nature of the floor plans free from heavy text.  If you include too much text on a graphic it will give your viewers analysis paralysis. 

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Topics: Featured, Visual Web

ThingLink Spotlight: Access Expeditions Improves Product Images with ThingLink!

Posted by Andrew Beelitz on Apr 20, 2017 12:18:28 PM

ThingLink User: Access Expeditions (Click to view live) 

Retailers, especially online are always looking for new ways to stand out from their competitors and increase sales. One of our clients, Access Expeditions, is utilizing ThingLink to give potential customers additional information about their new product in a more visual way. Rather than include a simple text description, Access Expeditions is annotating it’s sales images to make them more dynamic and improve overall sales.

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Topics: Featured, Content Marketing

How to: Using ThingLink to Enhance Email Marketing Campaigns

Posted by Rachel Cohen on Apr 19, 2017 9:38:10 AM

After creating your interactive masterpiece you want to share it as many places as possible. One option for sharing your ThingLink is with email. Unfortunately, many major email clients including Gmail and Yahoo do not allow embedded media due to security and spam concerns. Though you cannot embed your live Thinglink image, you can still incorporate it into your email campaign to drive click throughs back to your site. 

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Topics: How To

Image of the Week: Where in the World Is Drake by Complex

Posted by Andrew Beelitz on Apr 17, 2017 2:48:45 PM

ThingLink user: Complex (click to explore live)

Description: Complex uses ThingLink to educate readers on the global influences that help shape Drake's new hit album, 'More Life'.  Clicking the hotspots in this interactive map reveals why Drake incorporates some of these places into his music, as well as a YouTube video of songs from the album.  

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Topics: Featured, Visual Web

With Millions of Annotated Images, ThingLink Invests in Machine Learning

Posted by Jeremy Crittenden on Apr 13, 2017 8:22:24 AM

ThingLink is excited to announce that it has appointed its former CTO Janne Jalkanen to lead ThingLink’s new data team in the role of Head of Machine Learning. ThingLink’s image and video annotation platform is used by over 4 million online publishers, educators and students to transform their visual assets into engaging discovery and learning experiences.

“One of our main goals in the next few years is to make 360° publishing accessible and affordable for everyone,” says ThingLink’s founder and CEO Ulla Engestrom. “Contextual image data is key to developing great user experiences for both faster content creation and navigation.”

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Topics: Content Marketing

Image of the Week: Interactive home tour from The Home Lab

Posted by Andrew Beelitz on Apr 4, 2017 3:17:04 PM

ThingLink user: The Home Lab 

Description: Real estate marketing has witnessed an incredible transformation over the last ten years with the introduction of digital media.  Potential buyers can tour five spaces from a computer in the same time it would take to visit one physical property, saving valuable time and money for both buyers and agents. This property listing landing page from The Home Lab perfectly exemplifies the transformation in real estate marketing.  When buyers hover over the image it unlocks hotspots detailing the extensive updates completed.  For example, navigating over the floor reveals wire brushed hardwood oak is present throughout the home. 

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Topics: Featured, Visual Web

ThingLink’s New Teleport 360 Editor Tablet App is Now Available!

Posted by Jeremy Crittenden on Mar 30, 2017 1:50:11 PM

We’re excited to announce that our new Teleport 360 Editor will be live for iPads today, and will be available for Android tablets soon. The Teleport 360 Editor gives educators and students the ability to create virtual 360° tours, audio tours, virtual spaces and lessons at school on their tablets. Existing apps such as Google Expeditions are great in letting students view VR lessons, but not create them. Students now become the content creator, and this promotes creativity, communication and critical thinking skills.

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Image of the Week: Interactive 360° tour from Mittelbayerische

Posted by Andrew Beelitz on Mar 28, 2017 12:25:53 AM

ThingLink user: Mittelbayerische (Click link to explore live or scroll down this post)

Description: Regional German newspaper Mittelbayerische uses ThingLink to provide more information about a historic unsolved murder mystery from 1978 with a 360° tour of the crime scene.  Clicking on each hotspot will unlock a picture taken during the investigation and descriptive text provides context for each image.  The use of a 360° image within this article creates a unique and memorable experience for the reader. 

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Topics: Featured, Visual Web, VR, 360

Image of the Week: Interactive map from Billboard

Posted by Andrew Beelitz on Mar 22, 2017 2:09:58 PM

ThingLink user: Billboard (Click link to explore live or scroll down this post)

Description: Have you attended a music festival or concert recently? If so, you've probably noticed an increase in technology and smart phones to provide a more enjoyable experience during the event.  This article from Billboard details how technology will continue to shape the future of music events and includes two engaging interactive images that increase the time readers spend within the article.  Unlock an interactive map that previews the use of VR chill out tents, wired wearables, and location-based tips at events.  Also, learn more about the first smart guitar via an interactive graphic.

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Topics: Featured, Visual Web

ThingLink Partners with Hunglun Technology to Expand Offering to China and Taiwan

Posted by Jeremy Crittenden on Mar 17, 2017 11:03:18 AM

We’re excited to announce our latest partnership with HungLun Technology to bring ThingLink’s state-of-the-art platform to students and businesses in China and Taiwan. HungLun Technology will help local schools and businesses to utilize ThingLink’s interactive image and video platform for education and marketing. 

“Partnering with Hunglun Technologies opens the door to Chinese schools and businesses,” said ThingLink’s Founder and CEO Ulla Engestrom. “Currently, most of our customers come from the US, but these kinds of local partnerships are an excellent way to expand to new markets such as Asia and Europe.”

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Topics: Visual Web, 360