ThingLink - Bringing a New Dimension To The Visual Web

Image of the Week: Interactive NFL playoffs chart from Sports Illustrated

Posted by Andrew Beelitz on Jan 11, 2017 4:53:06 PM

ThingLink user: Sports Illustrated (click the explore live) 

Description: Using ThingLink Professional you can depict information in fun and unique ways for your readers. Sports Illustrated uses ThingLink to create an interactive chart that explains which NFL playoff team you should root for based on the fans of each team.   If you don’t mind being labeled an obnoxious frontrunner, pick a team in the upper-right.  If you prefer to pull for an underdog, focus on the lower-left.  

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Topics: Featured, Visual Web

Case Example: Interactive Holiday Unboxing Videos from Collegiate Licensing Company

Posted by Andrew Beelitz on Jan 6, 2017 1:07:00 PM

"Unboxing" videos are a growing social media trend and much of this success is attributed to how products are presented to their audience.  These fun videos include a host unveiling each product to show key attributes, which entices the consumer to click-through, learn more and purchase products.  A key aspect of Collegiate Licensing Company's (CLC) “Spread Cheer with College Gear” campaign are unique unboxing videos customized for participating colleges and universities showcasing five premiere products predicted to be top sellers this holiday season.  CLC uses ThingLink to layer interactive hotspots onto each of the products appearing within the unboxing videos. 

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Topics: Interactive video, Content Marketing

3 ideas for a virtual 360° holiday greeting

Posted by Ulla Engeström on Dec 19, 2016 10:02:17 AM

Want to send a special holiday greeting this year? We have three great ideas and five stunning photos that you can copy and remix to create your own!

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Topics: How To, VR, 360photos, holiday greeting, xmas

Case Study: 4 interactive 360°/VR tours from L'Echo

Posted by Andrew Beelitz on Dec 9, 2016 3:55:26 PM

Meet Nicolas Becquet, a Journalist and the Digital Platforms Manager at L'Echo. In this case study Nicolas describes his experience with ThingLink over the past five years and how he utilizes our new 360°/VR image editor for interactive virtual tours.  Continue reading and explore the four stunning interactive tours created by Nicolas. 

"I have worked with Thinglink for five years and it's a very effective way to create rich pictures quickly. The interactive hotspots are a good way to engage our audience and ThingLink's analytics prove that it performs well.

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Topics: VR, 360photos

3 Reasons Why You Should Create An Interactive 360° Tour of Your Campus

Posted by Rachel Cohen on Dec 2, 2016 8:16:33 PM

As you're thinking about new marketing ideas for 2017, here's one: Create an interactive 360° tour that let students and parents visit your campus virtually. There are three good reason for doing this:

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Topics: VR

Video of the Week: Shoppable video from Adidas

Posted by Andrew Beelitz on Nov 29, 2016 3:37:10 PM

ThingLink user: Adidas (click to explore or scroll below to see live) 

Description: Each season brands spend a lot of resources on video production for the unveiling of new product lines. Increase your video's ROI by using ThingLink to add point-of-purchase clicks onto the products as they are showcased. In this use case Adidas empowers their customers to purchase winter season products seen within a new video.  Click on the hotspots to read more about the products and purchase them on Adidas' website. 

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Topics: Featured, Visual Web

Sports Marketing: Interactive 360°/VR Toronto Raptors Locker Room Tour from Sportsnet

Posted by Andrew Beelitz on Nov 22, 2016 4:02:52 PM

ThingLink user: Sportsnet Canada (click the explore live) 

Description: Sports fans represent one the most engaged audiences in the world.  Passionate fans will seek and unlock as much content about their favorite teams as possible.  Use ThingLink to give your team's fans a unique guided 360°/VR tour that they normally wouldn't dream of experiencing.  Sportsnet's "Know Your Raptors" article includes a guided tour of the NBA Toronto Raptors locker room that is layered with video clips of the head coach and  players.  Get to know the Toronto Raptor by clicking on the profile picture hotspots on each locker.  

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Topics: Featured, Visual Web, VR

How To: Using ThingLink with Squarespace

Posted by Rachel Cohen on Nov 17, 2016 3:03:19 PM

Squarespace allows you to create beautiful website with customizable templates and easy drag-and-drop functions. You can also easily add interactive ThingLink creations to your Squarespace page to create an interactive experience for your visitors. 

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Topics: How To

Five Best Holiday Campaign Ideas!

Posted by ThingLink Team on Nov 16, 2016 9:38:33 AM

1. Drive action with just one stunning holiday image.

Whether it's a beautiful tablescape (like the above image created by Ocean Spray) or a fun holiday card, one crisp visual can say so much more than loads of holiday lists. With ThingLink you can easily add links to drive purchase, website visits or video views. Or make it a social campaign by pulling in Instagram images and videos from different users! 

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Topics: Content Marketing

Image of the Week: Star Wars Rogue One interactive movie poster from London Evening Standard

Posted by Andrew Beelitz on Nov 13, 2016 1:00:49 PM

ThingLink user: London Evening Standard (click the explore live) 

Description: The force (and engagement) is strong with this one.  London Evening Standard uses ThingLink to introduce characters from the new Star Wars Rogue One movie via an interactive poster.  Hover over each character to learn names, their performers, and a brief role description.  After exploring the introductions, viewers can watch the movie trailer all within one cohesive unit. 

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Topics: Featured, Visual Web