Image of the Week: Condé Nast Traveler’s 360° Experience of Mahou Beer Barrel Cellar

Andrew Beelitz April 10, 2018

Trends in digital advertising have shifted from banner ad-units to native advertising.  Blending ads as editorial content has become a much more engaging and productive vehicle for generating interactions within ads. This opens the door for digital media companies to use more visual and interactive experiences like ThingLink within brand ad campaigns. 

In this featured use case, Condé Nast Traveler Spain published a sponsored campaign featuring Mahou Beer. Viewers of this sponsored article can explore Mahou’s beer barreling cellar and get a behind-the-scenes look at the process via an interactive 360° image. This idea of selling the viewer an experience versus strictly selling a product creates a more engaged and knowledgable potential customer. 

ThingLink Project Idea: 360° Product Marketing 

1. Capture a 360° image of your product. For example, maybe you remodel home interiors. 
2. Record short 30 second video clips detailing your company’s key selling points and testimonials from customers
3. Add these videos onto your 360° image and embed it to your product’s landing page 

Interactive 360 tour: 

Pano to 360 by ThingLink – the easiest way to create your own immersive 360 images!

Pano to 360 by ThingLink makes interactive 360. image creation quick and easy! With this new tool, panoramic images taken with any mobile device can be easily converted to 360-degree panoramas, otherwise known as photospheres.

With Pano to 360, you don’t require multiple shots or images to be stitched together. AI does the hard work for you, creating high quality 360 images that can be used to create stunning and immersive virtual tours that can be shared anywhere!

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