ThingLink - Bringing a New Dimension To The Visual Web

Andrew Beelitz

Andrew Beelitz is Growth Operations Director of ThingLink, an interactive media platform that empowers publishers, marketers, and educators to create more engaging content by adding call to action links to images and videos. Based in New York City, Andrew is responsible for ThingLink's operations and is very active in growth, product, and strategy initiatives.
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Recent Posts

Image of the Week: Interactive NFL playoffs chart from Sports Illustrated

Posted by Andrew Beelitz on Jan 11, 2017 4:53:06 PM

ThingLink user: Sports Illustrated (click the explore live) 

Description: Using ThingLink Professional you can depict information in fun and unique ways for your readers. Sports Illustrated uses ThingLink to create an interactive chart that explains which NFL playoff team you should root for based on the fans of each team.   If you don’t mind being labeled an obnoxious frontrunner, pick a team in the upper-right.  If you prefer to pull for an underdog, focus on the lower-left.  

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Topics: Featured, Visual Web

Case Example: Interactive Holiday Unboxing Videos from Collegiate Licensing Company

Posted by Andrew Beelitz on Jan 6, 2017 1:07:00 PM

"Unboxing" videos are a growing social media trend and much of this success is attributed to how products are presented to their audience.  These fun videos include a host unveiling each product to show key attributes, which entices the consumer to click-through, learn more and purchase products.  A key aspect of Collegiate Licensing Company's (CLC) “Spread Cheer with College Gear” campaign are unique unboxing videos customized for participating colleges and universities showcasing five premiere products predicted to be top sellers this holiday season.  CLC uses ThingLink to layer interactive hotspots onto each of the products appearing within the unboxing videos. 

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Topics: Interactive video, Content Marketing

Case Study: 4 interactive 360°/VR tours from L'Echo

Posted by Andrew Beelitz on Dec 9, 2016 3:55:26 PM

Meet Nicolas Becquet, a Journalist and the Digital Platforms Manager at L'Echo. In this case study Nicolas describes his experience with ThingLink over the past five years and how he utilizes our new 360°/VR image editor for interactive virtual tours.  Continue reading and explore the four stunning interactive tours created by Nicolas. 

"I have worked with Thinglink for five years and it's a very effective way to create rich pictures quickly. The interactive hotspots are a good way to engage our audience and ThingLink's analytics prove that it performs well.

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Topics: VR, 360photos

Video of the Week: Shoppable video from Adidas

Posted by Andrew Beelitz on Nov 29, 2016 3:37:10 PM

ThingLink user: Adidas (click to explore or scroll below to see live) 

Description: Each season brands spend a lot of resources on video production for the unveiling of new product lines. Increase your video's ROI by using ThingLink to add point-of-purchase clicks onto the products as they are showcased. In this use case Adidas empowers their customers to purchase winter season products seen within a new video.  Click on the hotspots to read more about the products and purchase them on Adidas' website. 

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Topics: Featured, Visual Web

Sports Marketing: Interactive 360°/VR Toronto Raptors Locker Room Tour from Sportsnet

Posted by Andrew Beelitz on Nov 22, 2016 4:02:52 PM

ThingLink user: Sportsnet Canada (click the explore live) 

Description: Sports fans represent one the most engaged audiences in the world.  Passionate fans will seek and unlock as much content about their favorite teams as possible.  Use ThingLink to give your team's fans a unique guided 360°/VR tour that they normally wouldn't dream of experiencing.  Sportsnet's "Know Your Raptors" article includes a guided tour of the NBA Toronto Raptors locker room that is layered with video clips of the head coach and  players.  Get to know the Toronto Raptor by clicking on the profile picture hotspots on each locker.  

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Topics: Featured, Visual Web, VR

Image of the Week: Star Wars Rogue One interactive movie poster from London Evening Standard

Posted by Andrew Beelitz on Nov 13, 2016 1:00:49 PM

ThingLink user: London Evening Standard (click the explore live) 

Description: The force (and engagement) is strong with this one.  London Evening Standard uses ThingLink to introduce characters from the new Star Wars Rogue One movie via an interactive poster.  Hover over each character to learn names, their performers, and a brief role description.  After exploring the introductions, viewers can watch the movie trailer all within one cohesive unit. 

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Topics: Featured, Visual Web

Image of the Week: Enhancing editorial with 360°/VR experiences from Ouest France

Posted by Andrew Beelitz on Nov 9, 2016 12:24:11 PM

ThingLink user: Ouest France (click the explore live) 

Description: Enhancing editorial content with 360°/VR images will increase reader engagement and time spent on your site.  Ouest France achieves this by embedding a unique interactive experience into the body of an editorial featuring a local surveying expedition.  Readers of Ouest France can take a guided journey inside the boat captain Yann Elies uses on his expedition directly from their phone, tablet, desktop or VR headset.  

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Topics: Featured, Visual Web, VR

Image of the Week: Interactive Holiday dinner infographic from the Today Show

Posted by Andrew Beelitz on Nov 2, 2016 7:57:49 PM

ThingLink user: Today Show (click to explore live or scroll down on this post)

Description: With Thanksgiving and Christmas approaching there are many opportunities to harness the power of interactive infographics to increase reader engagement.  Today Show uses ThingLink within their article to link five recipes for cooking the best soul-warming fall dinner for your family.  Clicking on the interactive hotspots will drive you to a unique recipe such as heating up a cold night with a warm caramel apple cocktail. 

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Topics: Featured, Visual Web

360°/VR Image Case Study: The Dallas Morning News

Posted by Andrew Beelitz on Oct 25, 2016 2:43:08 PM

The visual media landscape has recently evolved for the better with the widespread introduction of 360° content. ThingLink allows digital teams to effortlessly add a final interactive layer to this content.  Take this unique use case from the Dallas Morning News showcasing Jerry Jones' Valley Ranch office in a 360° format.

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Topics: VR, 360photos

Image of the Week: Interactive photo & audio journey from Tracksmith

Posted by Andrew Beelitz on Oct 18, 2016 7:38:28 PM

ThingLink user: Tracksmith (click to explore live)

Description: Engaging your customers in a unique way without breaking the bank can be a challenge for any brand. Tracksmith uses the affordable ThingLink Professional account to make an incredibly engaging experience for their customers.  Scrolling through the photos will reveal audio interviews from the participants and hotspots to purchase the products that appear during the story.  Tracksmith's use case presents all businesses with a very creative strategy to blend editorial content natively with retail content, ultimately increasing customer conversion and engagement. 

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Topics: Featured, Visual Web