ThingLink - Bringing a New Dimension To The Visual Web

Andrew Beelitz

Andrew Beelitz is Growth Operations Director of ThingLink, an interactive media platform that empowers publishers, marketers, and educators to create more engaging content by adding call to action links to images and videos. Based in New York City, Andrew is responsible for ThingLink's operations and is very active in growth, product, and strategy initiatives.
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Recent Posts

Image of the Week: Interactive Floor Plans from Suntec

Posted by Andrew Beelitz on Apr 24, 2017 6:47:49 PM

ThingLink user: Suntec (click to explore live)

Description: Using ThingLink to give a tour of your physical space is a very user friendly and engaging experience for viewers.  In this Image of the Week, Suntec makes their floor plans interactive with discoverable content. Hovering over each room will reveal text annotations that detail the technical specifications of each conference room. Viewers of this page can reveal square footage and capacity for Suntec's various event types.  This is a user friendly user experience because it keeps the visual nature of the floor plans free from heavy text.  If you include too much text on a graphic it will give your viewers analysis paralysis. 

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Topics: Featured, Visual Web

ThingLink Spotlight: Access Expeditions Improves Product Images with ThingLink!

Posted by Andrew Beelitz on Apr 20, 2017 12:18:28 PM

ThingLink User: Access Expeditions (Click to view live) 

Retailers, especially online are always looking for new ways to stand out from their competitors and increase sales. One of our clients, Access Expeditions, is utilizing ThingLink to give potential customers additional information about their new product in a more visual way. Rather than include a simple text description, Access Expeditions is annotating it’s sales images to make them more dynamic and improve overall sales.

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Topics: Featured, Content Marketing

Image of the Week: Where in the World Is Drake by Complex

Posted by Andrew Beelitz on Apr 17, 2017 2:48:45 PM

ThingLink user: Complex (click to explore live)

Description: Complex uses ThingLink to educate readers on the global influences that help shape Drake's new hit album, 'More Life'.  Clicking the hotspots in this interactive map reveals why Drake incorporates some of these places into his music, as well as a YouTube video of songs from the album.  

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Topics: Featured, Visual Web

Image of the Week: Interactive home tour from The Home Lab

Posted by Andrew Beelitz on Apr 4, 2017 3:17:04 PM

ThingLink user: The Home Lab 

Description: Real estate marketing has witnessed an incredible transformation over the last ten years with the introduction of digital media.  Potential buyers can tour five spaces from a computer in the same time it would take to visit one physical property, saving valuable time and money for both buyers and agents. This property listing landing page from The Home Lab perfectly exemplifies the transformation in real estate marketing.  When buyers hover over the image it unlocks hotspots detailing the extensive updates completed.  For example, navigating over the floor reveals wire brushed hardwood oak is present throughout the home. 

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Topics: Featured, Visual Web

Image of the Week: Interactive 360° tour from Mittelbayerische

Posted by Andrew Beelitz on Mar 28, 2017 12:25:53 AM

ThingLink user: Mittelbayerische (Click link to explore live or scroll down this post)

Description: Regional German newspaper Mittelbayerische uses ThingLink to provide more information about a historic unsolved murder mystery from 1978 with a 360° tour of the crime scene.  Clicking on each hotspot will unlock a picture taken during the investigation and descriptive text provides context for each image.  The use of a 360° image within this article creates a unique and memorable experience for the reader. 

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Topics: Featured, Visual Web, VR, 360

Image of the Week: Interactive map from Billboard

Posted by Andrew Beelitz on Mar 22, 2017 2:09:58 PM

ThingLink user: Billboard (Click link to explore live or scroll down this post)

Description: Have you attended a music festival or concert recently? If so, you've probably noticed an increase in technology and smart phones to provide a more enjoyable experience during the event.  This article from Billboard details how technology will continue to shape the future of music events and includes two engaging interactive images that increase the time readers spend within the article.  Unlock an interactive map that previews the use of VR chill out tents, wired wearables, and location-based tips at events.  Also, learn more about the first smart guitar via an interactive graphic.

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Topics: Featured, Visual Web

Image of the Week: Interactive 360° Virtual Store by Vapestore

Posted by Andrew Beelitz on Mar 15, 2017 9:58:15 AM

ThingLink user: Vapestore (Click link to explore live or scroll down this post)

Description: Tranform your physical store into an engaging digital experience with ThingLink's 360° image editor.  Vapestore's branch in Kingston UK layers their virtual store with product photos, video tutorials, and links to purchase products.  Clicking the arrows within this tour allows customers to purchase Vapestore products that appear within the glass display cases.  This experience is highly unique and gives customers the added convenience of shopping the store from the comfort of their own home. 

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Topics: Featured, Visual Web, 360

Image of the Week: Interactive product deconstruction from Odyssey Golf

Posted by Andrew Beelitz on Mar 6, 2017 5:50:44 PM

ThingLink user: Odyssey Golf (Click link to explore live or scroll down this post)

Description: Odyssey Golf uses ThingLink on their corporate website to reveal the process of creating one of their many renowned new products.  Hover over this deconstructed product to unlock why it stands above the competition.  In addition to product features, Odyssey includes an endorsement from fan-favorite golfer Phil Mickelson, a video review, and link to purchase.  This use case is valuable because Odyssey is able to include many pieces of content within one easy to digest unit. 

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Topics: Featured, Visual Web

Image of the Week: Shoppable collage from Le Club des Douze

Posted by Andrew Beelitz on Feb 27, 2017 11:30:08 AM

ThingLink user: Le Club des Douze (Click to explore live)

Description: Every month Le Club des Douze creates a visual collage of favorite products for their website.  Hovering over the image will reveal product hotspot tags that users can click on and shop the product.  This strategy is effective because it allows customers to shop many products within one unit and prevents additional scrolling and searching.  Convert more clicks to your products with an interactive shoppable collage. 

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Topics: Featured, Visual Web

Image of the Week: 360° Amsterdam Fashion Week by Fashion United

Posted by Andrew Beelitz on Feb 22, 2017 7:32:42 PM

ThingLink user: Fashion United (Click to explore live)

Description: Sit front row at the Amsterdam Fashion Week and see the models up close with this 360° tour from Fashion Week.  Clicking on the arrow hotspots will take readers on a journey from the entrance right up to the stage as if they were experiencing the show firsthand.  Each scene include video clips offering a behind-the-scenes look of the event.  These types of tours will give your audience a new and memorable experience that is guaranteed to engage. 

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Topics: Featured, Visual Web, 360