ThingLink - Bringing a New Dimension To The Visual Web

Andrew Beelitz

Andrew Beelitz is Growth Operations Director of ThingLink, an interactive media platform that empowers publishers, marketers, and educators to create more engaging content by adding call to action links to images and videos. Based in New York City, Andrew is responsible for ThingLink's operations and is very active in growth, product, and strategy initiatives.
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Recent Posts

Image of the Week: 360° Amsterdam Fashion Week by Fashion United

Posted by Andrew Beelitz on Feb 22, 2017 7:32:42 PM

ThingLink user: Fashion United (Click to explore live)

Description: Sit front row at the Amsterdam Fashion Week and see the models up close with this 360° tour from Fashion Week.  Clicking on the arrow hotspots will take readers on a journey from the entrance right up to the stage as if they were experiencing the show firsthand.  Each scene include video clips offering a behind-the-scenes look of the event.  These types of tours will give your audience a new and memorable experience that is guaranteed to engage. 

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Topics: Featured, Visual Web, 360

Top 40 ThingLinks of 2016 by Business Vertical

Posted by Andrew Beelitz on Feb 14, 2017 4:05:16 PM

This post contains the top 40 interactive images, videos and 360°/VR images of 2016 from brand, publisher, retailer and real estate ThingLink users.  Our team hopes these use cases inspire you to create engaging interactive experiences for your business in 2017.  Feel free to email me directly if you have any questions about creating a ThingLink, andrew@thinglink.com

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Topics: Featured, Visual Web, 360

Image of the Week: Interactive 100 years infographic from Récord

Posted by Andrew Beelitz on Feb 14, 2017 2:28:35 PM

ThingLink user: Récord (Click to explore live)

Description: Recap the history of your company with an interactive infographic like Récord has created in this week's featured ThingLink.  Fans of Deportivo Toluca F.C. can explore key events that have shaped their favorite team since it's founding in 1917.  Hovering over the hotspots will reveal relevant article links, text facts, YouTube highlights and historical images to educate generations of young and old. 

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Topics: Featured, Visual Web

Image of the Week: Interactive 360° Childproofing Tips from Safe Kids Worldwide

Posted by Andrew Beelitz on Feb 7, 2017 10:05:50 AM

ThingLink user: Safe Kids Worldwide (Click to explore live)

Description: Use this interactive 360° image created by Safe Kids Worldwide to see some potential childproofing places that you may have missed in your home.  Hovering over the hotspots will reveal supporting did you know facts and corresponding safety tips.  This is a highly engaging and unique technique used by Safe Kids to inspire parent participation in creating a safe home for their children. 

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Topics: Featured, Visual Web, 360

Image of the Week: Interactive Timeline from Coca-Cola

Posted by Andrew Beelitz on Feb 1, 2017 1:59:39 PM

ThingLink user: Coca-Cola (Click to explore live)

Description: Across generations, Coca-Cola has been synonymous with the holiday season.  Find out more about this rich history with the interactive timeline creating with ThingLink below.  From the iconic Coca-Cola Christmas truck to the much-loved Coca-Cola Santa Claus and polar bear adverts, hover over the hotspots to unlock interesting articles, videos and fun facts. 

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Topics: Featured, Visual Web

Image of the Week: Interactive maps from Red Bull

Posted by Andrew Beelitz on Jan 24, 2017 1:09:57 PM

ThingLink user: Red Bull 

Description: One of Red Bull's most popular events is the annual Dakar Motorsports Rally. This race is an off-road endurance event and most of the competitions are off-road, crossing dunes, mud, camel grass, and rocks.  Red Bulls uses ThingLink to recap the event to their digital audience by created a series of ThingLink interactive maps highlighting the race routes, racer biographies, highlight videos, visual data and much more. 

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Topics: Featured, Visual Web

Image of the Week: Interactive NFL playoffs chart from Sports Illustrated

Posted by Andrew Beelitz on Jan 11, 2017 4:53:06 PM

ThingLink user: Sports Illustrated (click the explore live) 

Description: Using ThingLink Professional you can depict information in fun and unique ways for your readers. Sports Illustrated uses ThingLink to create an interactive chart that explains which NFL playoff team you should root for based on the fans of each team.   If you don’t mind being labeled an obnoxious frontrunner, pick a team in the upper-right.  If you prefer to pull for an underdog, focus on the lower-left.  

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Topics: Featured, Visual Web

Case Example: Interactive Holiday Unboxing Videos from Collegiate Licensing Company

Posted by Andrew Beelitz on Jan 6, 2017 1:07:00 PM

"Unboxing" videos are a growing social media trend and much of this success is attributed to how products are presented to their audience.  These fun videos include a host unveiling each product to show key attributes, which entices the consumer to click-through, learn more and purchase products.  A key aspect of Collegiate Licensing Company's (CLC) “Spread Cheer with College Gear” campaign are unique unboxing videos customized for participating colleges and universities showcasing five premiere products predicted to be top sellers this holiday season.  CLC uses ThingLink to layer interactive hotspots onto each of the products appearing within the unboxing videos. 

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Topics: Interactive video, Content Marketing

Case Study: 4 interactive 360°/VR tours from L'Echo

Posted by Andrew Beelitz on Dec 9, 2016 3:55:26 PM

Meet Nicolas Becquet, a Journalist and the Digital Platforms Manager at L'Echo. In this case study Nicolas describes his experience with ThingLink over the past five years and how he utilizes our new 360°/VR image editor for interactive virtual tours.  Continue reading and explore the four stunning interactive tours created by Nicolas. 

"I have worked with Thinglink for five years and it's a very effective way to create rich pictures quickly. The interactive hotspots are a good way to engage our audience and ThingLink's analytics prove that it performs well.

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Topics: VR, 360photos

Video of the Week: Shoppable video from Adidas

Posted by Andrew Beelitz on Nov 29, 2016 3:37:10 PM

ThingLink user: Adidas (click to explore or scroll below to see live) 

Description: Each season brands spend a lot of resources on video production for the unveiling of new product lines. Increase your video's ROI by using ThingLink to add point-of-purchase clicks onto the products as they are showcased. In this use case Adidas empowers their customers to purchase winter season products seen within a new video.  Click on the hotspots to read more about the products and purchase them on Adidas' website. 

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Topics: Featured, Visual Web