ThingLink - Bringing a New Dimension To The Visual Web

Ulla Engeström

Ulla Engeström is Founder & CEO of ThingLink, an interactive media platform that empowers publishers, marketers, and educators to create more engaging content by adding rich media links to photos and videos. Based in Palo Alto, Ulla is responsible for ThingLink's strategy and key partnerships.
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Recent Posts

Thinglink wins 2017 EdTechXGlobal Rise Award for promoting mobile 360 storytelling in schools

Posted by Ulla Engeström on Jun 29, 2017 6:00:00 AM

 EdTechXEurope, the largest education technology summit in Europe, announced the winners of its EdTechXGlobal startup awards at the fifth edition of its event at Kings Place in London. For each category, the awards showcase the top three start-ups across segmentation, geography and industry trends.

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Topics: 360, 21st century learning, edtech

ThingLink launches Women’s Rights 360° Virtual Field Trip

Posted by Ulla Engeström on Mar 7, 2017 3:30:10 PM

In celebration of International Women’s Day, ThingLink has created a series of interactive 360 stories highlighting information about education, healthcare, social justice, as well as women’s economic and political participation globally. The goal of the project is to help educators, students or parents address complex topics such as global gender equality with a new kind of immersive learning experience. The stories are narrated by women from around the world and can be viewed by anyone on desktop, smartphone or with mobile VR headsets such as Google Cardboard or Samsung Gear VR.   

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Topics: virtual reality, education, 360photos, international women's day, gender equality, immersive learning, 21st century learning, women's rights

3 ideas for a virtual 360° holiday greeting

Posted by Ulla Engeström on Dec 19, 2016 10:02:17 AM

Want to send a special holiday greeting this year? We have three great ideas and five stunning photos that you can copy and remix to create your own!

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Topics: How To, VR, 360photos, holiday greeting, xmas

ThingLink and 360Cities Launch a Global 360 Photo Service For Virtual Reality Marketing

Posted by Ulla Engeström on Jun 29, 2016 6:59:09 AM

We are excited to announce a partnership with 360Cities.net, the world’s largest network of 360 photographers. As ThingLink’s technology lets users drive engagement with annotated 360-degree photos that can include text, image, audio, and video as well as custom widgets for e-commerce, 360Cities’ worldwide network of panorama photographers can in turn be called upon to capture any place or space around the globe.

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Topics: virtual reality, VR, 360photos

Three use cases for a virtual store using 360 photos

Posted by Ulla Engeström on Jun 9, 2016 8:52:27 PM

Retailers are looking into virtual reality and wondering what’s in it for them and when should they jump in. Should you invest in a shopping experience where a virtual person tries on virtual clothing?

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Topics: VR, 360photos, retail

How to get access to ThingLink's new 360/VR editor?

Posted by Ulla Engeström on May 4, 2016 9:41:35 AM

We have just released a new editor for annotating 360 images. Premium and Corporate clients, as well as users with beta access will now see a 360 media upload link when they create a new image.  

360 video editing is not yet supported for everyone, but will become available later this spring. See a full list of features and a how-to video here.  Continue reading to learn how to access the new editor. 

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Topics: VR, editor

Features & specifications for 360 photo editor

Posted by Ulla Engeström on May 3, 2016 8:55:15 AM
The 360 photo editor is now released to Premium clients as well as users with beta access to thinglink.com. 
 
We will continue rolling out some UI improvements and new features  to this editor.  Below is a breakdown technical specifications. 
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Topics: VR, editor

ThingLink Launches 360/VR Editor to Embed Multimedia Content in Panoramic Virtual Reality Images

Posted by Ulla Engeström on Apr 29, 2016 3:16:13 AM

We are excited to announce the release of a brand new 360/VR multimedia editor that allows our users to annotate 360 images and 360 videos and view them in virtual reality. 

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Topics: VR, editor, Premium

ThingLink launches Virtual Reality Lessons App For Education

Posted by Ulla Engeström on Apr 26, 2016 8:03:48 AM

We are excited to launch VR Lessons, our first virtual reality content app. The app is designed for elementary school students, their teachers and parents.

VR Lessons by ThingLink is a collection of interactive, 360° image and video journeys on a variety of topics including science, language, and arts. The first stories take students to visit different kinds of ecosystems from the French Alps to  a jungle in the archipelago of northern Australia. As students turn their heads to look around, they can spot details and unlock additional information of each habitat in a narrated virtual reality environment.

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Topics: virtual reality, VR, ThingLink app, education, VR Lessons

ThingLink Raises New Round - Expands to Mobile VR

Posted by Ulla Engeström on Feb 10, 2016 11:37:01 AM

At a time when 360 and VR content is seeing exponential growth, we are happy to announce that ThingLink has just closed $1.3M in new funding to expand our SaaS offering to virtual reality annotation. Among the investors are Inventure Oy, Steelhead Ventures as well as Run Capital, led by Andrey Romanenko, founder of global payment service, QIWI.

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Topics: Interactive video, Visual Web, virtual reality, VR