How To: Enhancing Infographics with Interactivity

Posted by Rachel Cohen on Nov 1, 2016 9:50:45 AM
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In digital communications, infographics are often the go to when you want to communicate lots of information in a format that isn’t overly text heavy.  The goal of any infographic is to visually portay information in an easy to digest format for your audience.  ThingLink lets you share a lot of informtion, without detracting from your stunning visuals and all while maintaining a smooth user experience.  Creating the infographic shouldn’t be your last step and with ThingLink you can transform any Infographic you’ve built with multimedia content like videos, images, audio, maps and more.

In this post we’ll go through some great examples from top notch creators and learn different project ideas to utilize ThingLink for interactive infographics. 


 

Interactive Quizzes

 

In the above image Allstate creates a fun and educational quiz using their own infographic and ThingLink interactivity. Because Thinglink tags only show when hovered over, viewers can quiz themselves before revealing the answers. They also use hidden icons so that the beautiful infographic isn’t covered at all. Try building questions into your background infographic, then using ThingLink to add the answers on reveal.  This format will keep users engaged and keep their experience on one page. 

A Project to Try:

Follow the same model as Allstate and create a quiz to explain jargon and abbreviations in your field. Use a basic online editor like befunky to create a collage with different terms from your industry. Upload your image to ThingLink and add tags that reveal what these terms mean.

 

Lists

 

via Cushman & Wakefield

Here, Cushman & Wakefield starts with a basic list that has all the base layer information. While just the background image with the illustrations and headlines would communicate the main ideas, the tags add an additional layer of information and context without detractive visually. Videos, linked content, and color coordinated graphics in tags create an infographic that far outshines just the background image on its own.

A Project to Try:

Like the Cushman & Wakefiled example create a list of tips that applies to your customer. Ex: best practices for using your product, advice for preventing the problem your business addresses, or suggestions for a topical event. Upload the image to Thinglink and add tags that elaborate. Try using audio tags where you explain the tip, or video tags the show the tip in action.

 

Educational Content

 

via Discovery en la Escuela

Educational infographics are a great place to add interactivity. Charts like the one shown above can be embellished with video, text and links to add to the educational experience with multiple modes of communicating information. Keep students engaged longer with infographics that not only communicate the facts, but that are fun to look at and explore.

A Project to Try:

Teachers, use Piktochart to create an infographic for a current class topic. Try adding images of key vocabulary from your current unit. Whether that’s foreign language terms, literary devices, organelles of the cell, trigonometric functions, or any other topic, add it’s visual representation on your infographic. Then, upload to ThingLink and use tags to tell a bit more about each bit of vocab. Use one type of icon for definitions and one for examples.

 

Digital Journalism

 

It’s bigger competition than ever for eyes on digital media. With readers moving away from longform print it’s important to communicate information through visual formats such as infographics. Take advantage of the infographics you’ve already created and pack an even greater punch. Incorporate video and images as well with interactive tags that don’t distract from the background image. Check out all our available rich media tags for multimedia content ideas 

A Project to Try:

Before posting your next article, upload your artwork to ThingLink. Use tags to incorporate images from the scene, audio for witnesses, and video from the subject you’re reporting on. Instead of being limited to a few images to describe the topic, combine many media types to immerse your readers in the scene.


 

How will you transform your infographics with interactive tags and ThingLink? Share your creations with us in the comments below! Want to learn more about using ThingLink interactivity with your media? Get in touch. 

 

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Topics: How To, Content Marketing