I was recently reading about the transitioning landscape for corporate learning. Experts in the area are not holding back their views about the need for change. “We’re in early stages of a major disruption”, writes Josh Bersins, founder of Bersin by Deloitte. “The need to modernize corporate learning is critical”, says Barbara Kurshan director of Academic Innovation at the University of Pennsylvania. The main drivers for change, as Bersin and Kurshan note, are quite clear:
ThingLink user: Rad Power Bikes Tech Specs (click to explore live)
Description: ThingLink is an ideal solution for providing detailed product tech specs on their respective landing pages. Rad Power Bikes deconstructs one of their popular models with hotpots that provide more information about each part of the bike. Customers can read more about the wheels, seat, handle bars, pedals and more directly from one image.
Since we released ThingLink 360 last year, our team has gathered tons of feedback and feature requests from many user groups. This batch of enhancements includes many of the top 360 requests from our users in 2017, and we're excited to share them with you in this blog post.
ThingLink user: Walmart (click to explore live)
Description: "Eye-tracking studies show internet readers pay close attention to information-carrying images. In fact, when the images are relevant, readers spend more time looking at the images than they do reading text on the page." (source). In 2018, Infographics will continue to be a popular tool for digital professionals to present information or market products.
ThingLink user: KiKA - Beutolomäus Series
Description: The series about Beutolomäus, the loyal and faithful fellow of Santa Claus, ranks among the most popular programs in German children's television. For the first time ever, this year's new production shows the endearing Beutolomäus character as a computer animated figure via CGI. As one of the supplements alongside the 24 episode series (December 1st - 24th) KiKA devised a well-designed Advent calendar, using ThingLink to place the calendar windows inside the 360° view of Santa Claus' house. Children were able to enter the house and discover the 24 windows containing cooking recipes, book reviews, tips for cutting and sticking, a Beutolomäus game, and exclusive backstage material from the TV production. Every Sunday revealed a competition for the viewers to win a prize.
Have you been searching for an easy way to acquire 360° images, but don't have a 360° camera? In this blog post you will learn the simple steps needed to download a 360° image from Google Street View (GSV) using Pano Fetch and upload it to ThingLink. This process only takes one minute and will provide you with a vast library of high quality 360° images covering many topics.
ThingLink user: WaterAid 360° Experience (click to explore live)
Description: WaterAid is a magnificent organization that has teams in 34 countries that work to change millions of lives every year with clean water, decent toilets and good hygiene. In a recent article, WaterAid introduces their supporters to Tombohuaun, a village located deep in the jungle of Sierra Leone. Within this article readers will find a unique and engaging 360° experience, allowing them to see the village and get to know the people who live there. A second image details the village waterhole so that WaterAid can explain the challenges faced while living with dirty water.
ThingLink user: Todo-Mail (click to explore live)
Description: The countries of Latin America are famous for their ellaborate and beautiful dance routines. Todo-Mail collected all of the typical traditional dances across Latin America and presented their findings in an shareable interactive map. Hovering over each country will reveal a YouTube video that details their traditional dance routines like Brazil's Samba or Dominican Republic's Merengue.
ThingLink user: Sportsnet Canada (click to explore live)
Description: Some of the world's leading soccer nations did not qualify for the upcoming World Cup including Italy, Chile, USA, and Ecuador. Sportsnet wrote an article that built the best squad from a pool of these teams dubbed "The Missing XI". Hover over each the pitch to reveal Sportnet's chosen player for each position, their country of origin, and an interesting player fact.
ThingLink user: Motor (click to explore live)
Description: Motor uses a ThingLink interactive image to deconstruct the various cars they review online. Hovering over the various hotspots on the car's interior will reveal key selling points and features that sells the product to viewers. Using ThingLink for this use case improves Motor's user experience because viewers can unlock extra information through visual queues. This means if I want to find more information about the steering wheel, I find the steering wheel in the image and hover directly over it for more information.