ThingLink - Bringing a New Dimension To The Visual Web

Image of the Week: Interactive flight deals schedule from Asia One

Posted by Andrew Beelitz on Aug 14, 2017 6:08:24 PM

ThingLink user: Asia One (click to explore live)

Description: Asia One writes an article featuring the best times to book a flight for Christmas holiday and accompanied the post with an interactive deal schedule.  Asia One is driving clicks to various bookings despite the holidays being months away because you can get the best deals 21-25 weeks prior to trips.  Hovering over the airplain icons within the interactive schedule gives travelers the option to select between fifteen different flights, as well as set price alerts. 

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Topics: Featured, Visual Web

Image of the Week: Interactive 360°/VR tour from L'Echo

Posted by Andrew Beelitz on Aug 1, 2017 3:20:26 PM

ThingLink user: L'Echo 360 tour (click to explore live use case)

Description: L'Echo has been the most consistent and creative users of ThingLink's 360°/VR image editor.  In this image of the week we feature a stunning aparment tour of Didier Reynders, the Foreign Affairs Minister of Belgium.  Stroll inside the apartment at Palais D'Egmont and click on the hotspots to discover this Minister's literary world.  Each hotspot will include images and audio clips. 

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Topics: Featured, Visual Web, VR, 360

Image of the Week: Increasing editorial content stickiness by Toronto Life

Posted by Andrew Beelitz on Jul 25, 2017 1:59:30 PM

ThingLink user: Toronto Life (click to explore live)

Description: Getting readers to stay on your website longer is a key KPI for any publishing company.  Toronto Life increases the stickiness of their editorial content by using ThingLink interactive hotspots within image articles as we see in their "Inside the Kitchen" article series. As users spend time interacting with the hotspots it increases the the amount of time they spend on Toronto Life.  In this case we see text tags, but you can also incorporate video, audio and many more rich media tags within your images to increases stickiness. 

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Topics: Featured, Visual Web

Image of the Week: Interactive Product Marketing from Bob Vila

Posted by Andrew Beelitz on Jul 19, 2017 4:42:12 PM

ThingLink user: Bob Vila (click to explore live)

Description: Bob Vila uses ThingLink to create more engaging interactive content within their web articles.  In this image of the week the Bob Vila team gives readers information on the "dos and don'ts of building a shed".  Learn how to build the best roofing, walls, flooring and foundation for your next shed project. 

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Topics: Featured, Visual Web

Case Study: Habitat 360° competition with Punch Communications

Posted by Andrew Beelitz on Jul 6, 2017 9:28:41 AM

Earlier this year, Punch Communications worked with ThingLink to execute a 360° competition experience for Habitat – one of the agency’s top brands.  

The goal? To promote the House of Holland x Habitat collaboration, as well as highlighting a shoppable storefront for the new product range. Adding clickable nodes meant Punch was able to drive web traffic to the product pages, whilst also promoting the wider campaign across YouTube and the Habitat blog.

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Topics: Featured, Visual Web, VR, 360

Thinglink wins 2017 EdTechXGlobal Rise Award for promoting mobile 360 storytelling in schools

Posted by Ulla Engeström on Jun 29, 2017 6:00:00 AM

 EdTechXEurope, the largest education technology summit in Europe, announced the winners of its EdTechXGlobal startup awards at the fifth edition of its event at Kings Place in London. For each category, the awards showcase the top three start-ups across segmentation, geography and industry trends.

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Topics: 360, 21st century learning, edtech

Image of the Week: Interactive 360° tour from FashionUnited

Posted by Andrew Beelitz on Jun 19, 2017 5:02:38 PM

ThingLink user: FashionUnited (click to explore live)

Description: This interactive tour from FashionUnited consists of six 360° photos, which enables readers to pay a virtual visit. Clicking on the arrow hotspots will take readers on a journey from the entrance into all the spaces. Each photo contains interactive elements, including pictures, videos or audio. Click on the buttons to unlock the content.

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Topics: Featured, Visual Web, VR, 360

Image of the Week: Interactive GIF Infographic from Sun Leisure

Posted by Andrew Beelitz on Jun 13, 2017 4:47:44 PM

ThingLink user: Sun Leisure (click to explore live)

Description: The global bee population has been plummeting at an alarming rate over the last several years and scientists fear this will have a huge negative impact on the Earth given the importance of bee pollination.  Sun Leisure creates a stunning interactive infographic using ThingLink to detail what is causing this rapid decline and ways it will effect the world we know today. Explore these facts by hovering over the flying bee icons in the graphic below.  

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Topics: Featured, Visual Web

Image of the Week: Interactive Father's Day Gift Guide from Callaway Golf

Posted by Andrew Beelitz on Jun 5, 2017 5:47:31 PM

ThingLink user: Callaway Golf (click to explore live)

Description: In this week's feature we detail an interactive Father's Day Gift Guide from Callaway Golf.  Callaway deconstructs a typical golf bag with various clubs and accessories that any golf dad will love.  We recommend this "deconstruction" format because it is very easy to graphically design and can be replicated by any online shop for product campaigns. 

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Topics: Featured, Visual Web

Image of the Week: Interactive Infographic from GE Power

Posted by Andrew Beelitz on Jun 1, 2017 5:00:16 PM

ThingLink user: GE Power (click to explore live)

Description: GE Power markets a new product by using a visual interactive infographic powered by ThingLink.  Hovering over each hotspot will reveal more information about the product's key selling points.  Customers can either click out and read more about specific features, or watch a YouTube video directly from the infographic.  Infographics with actionable hotspots capture viewer attention and are more engaging than text-based product marketing. 

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Topics: Featured, Visual Web