Using ThingLink on Facebook gives you a unique way to engage your readers and make them spend more time with your update. In this post you will find 4 ways to use ThingLink on Facebook, including interactive product images, unboxing videos and 360 degree tours.
ThingLink user: Migros Virtual Store (click to explore live)
Description: Migros is large supermarket chain in Switzerland and they use ThingLink to give a 360° tour unveiling a new storefront that recently opened for commuters in a busy train station. Hovering over the hotspots will reveal the different products being offered, as well as a video clips of the store. This is a highly unique and engaging way to preview a new store opening and get customers excited about shopping in the new location.
ThingLink user: Blue Apron Facebook Post (click to explore live)
Description: Blue Apron deconstructs the perfect BLT for their Facebook audience with this interactive image layered with text annotations. Using interactive content on Facebook allows you to tell a deeper story and increase the time viewers spend interacting within your posts. In addition to interactive images, you can share interactive videos and 360/VR images directly within Facebook posts.
The most common interactive tags include text, images, web links, audio and video. However, ThingLink's unique functional tags truly set our interactive editors apart from the competition. These functional tags allow you to collect data and emails, administer quizzes, explore physical spaces, and present information all directly from your image, video and 360/VR content. Get more out of your visual content ROI by making it actionable with tags from popular platforms like Survey Monkey, Google Maps, MailChimp, Slideshare and more.
Having a smooth and responsive mobile experience is critical for today's consumer. With this need in mind, our team just released over 300 mobile responsive icons for ThingLink users to take advantage of while creating interactive images. These icons vary in color and include a wide range of commonly used visual queues, arrows, bullets, numbers, social media profiles, and more.
ThingLink user: 3M (click to explore live)
Description: Enhance your press releases with an interactive image that summarizes all key selling points in one shareable unit. 3M brings a press release on their new stylish line of athletic apparel to life by layering actionable information on the infographic. Consumers of this image will be able to learn about features, watch a video review, and click to purchase the product prior to reading the press release article.
ThingLink user: Asia One (click to explore live)
Description: Asia One writes an article featuring the best times to book a flight for Christmas holiday and accompanied the post with an interactive deal schedule. Asia One is driving clicks to various bookings despite the holidays being months away because you can get the best deals 21-25 weeks prior to trips. Hovering over the airplain icons within the interactive schedule gives travelers the option to select between fifteen different flights, as well as set price alerts.
ThingLink user: L'Echo 360 tour (click to explore live use case)
Description: L'Echo has been the most consistent and creative users of ThingLink's 360°/VR image editor. In this image of the week we feature a stunning aparment tour of Didier Reynders, the Foreign Affairs Minister of Belgium. Stroll inside the apartment at Palais D'Egmont and click on the hotspots to discover this Minister's literary world. Each hotspot will include images and audio clips.
ThingLink user: Toronto Life (click to explore live)
Description: Getting readers to stay on your website longer is a key KPI for any publishing company. Toronto Life increases the stickiness of their editorial content by using ThingLink interactive hotspots within image articles as we see in their "Inside the Kitchen" article series. As users spend time interacting with the hotspots it increases the the amount of time they spend on Toronto Life. In this case we see text tags, but you can also incorporate video, audio and many more rich media tags within your images to increases stickiness.
ThingLink user: Bob Vila (click to explore live)
Description: Bob Vila uses ThingLink to create more engaging interactive content within their web articles. In this image of the week the Bob Vila team gives readers information on the "dos and don'ts of building a shed". Learn how to build the best roofing, walls, flooring and foundation for your next shed project.