ThingLink - Bringing a New Dimension To The Visual Web

Image of the Week: Enhancing editorial with 360°/VR experiences from Ouest France

Posted by Andrew Beelitz on Nov 9, 2016 12:24:11 PM

ThingLink user: Ouest France (click the explore live) 

Description: Enhancing editorial content with 360°/VR images will increase reader engagement and time spent on your site.  Ouest France achieves this by embedding a unique interactive experience into the body of an editorial featuring a local surveying expedition.  Readers of Ouest France can take a guided journey inside the boat captain Yann Elies uses on his expedition directly from their phone, tablet, desktop or VR headset.  

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Topics: Featured, Visual Web, VR

Image of the Week: Interactive Holiday dinner infographic from the Today Show

Posted by Andrew Beelitz on Nov 2, 2016 7:57:49 PM

ThingLink user: Today Show (click to explore live or scroll down on this post)

Description: With Thanksgiving and Christmas approaching there are many opportunities to harness the power of interactive infographics to increase reader engagement.  Today Show uses ThingLink within their article to link five recipes for cooking the best soul-warming fall dinner for your family.  Clicking on the interactive hotspots will drive you to a unique recipe such as heating up a cold night with a warm caramel apple cocktail. 

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Topics: Featured, Visual Web

How To: Enhancing Infographics with Interactivity

Posted by Rachel Cohen on Nov 1, 2016 10:50:45 AM

In digital communications, infographics are often the go to when you want to communicate lots of information in a format that isn’t overly text heavy.  The goal of any infographic is to visually portay information in an easy to digest format for your audience.  ThingLink lets you share a lot of informtion, without detracting from your stunning visuals and all while maintaining a smooth user experience.  Creating the infographic shouldn’t be your last step and with ThingLink you can transform any Infographic you’ve built with multimedia content like videos, images, audio, maps and more.

In this post we’ll go through some great examples from top notch creators and learn different project ideas to utilize ThingLink for interactive infographics. 

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Topics: How To, Content Marketing

360°/VR Image Case Study: The Dallas Morning News

Posted by Andrew Beelitz on Oct 25, 2016 2:43:08 PM

The visual media landscape has recently evolved for the better with the widespread introduction of 360° content. ThingLink allows digital teams to effortlessly add a final interactive layer to this content.  Take this unique use case from the Dallas Morning News showcasing Jerry Jones' Valley Ranch office in a 360° format.

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Topics: VR, 360photos

Image of the Week: Interactive photo & audio journey from Tracksmith

Posted by Andrew Beelitz on Oct 18, 2016 7:38:28 PM

ThingLink user: Tracksmith (click to explore live)

Description: Engaging your customers in a unique way without breaking the bank can be a challenge for any brand. Tracksmith uses the affordable ThingLink Professional account to make an incredibly engaging experience for their customers.  Scrolling through the photos will reveal audio interviews from the participants and hotspots to purchase the products that appear during the story.  Tracksmith's use case presents all businesses with a very creative strategy to blend editorial content natively with retail content, ultimately increasing customer conversion and engagement. 

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Topics: Featured, Visual Web

Image of the Week: Interactive Infographic by Local 10 News Miami

Posted by Andrew Beelitz on Oct 11, 2016 7:25:23 PM

ThingLink user: Local 10 News Miami (click to explore live)

Description: Interactive infographics allow you to capture a captivating story all through the vehicle of a single image.  Local 10 News Miami uses ThingLink to create an interactive infographic that details the chilling death of Miami Marlin's star pitcher José Fernández.  Readers can smoothly unlock various tags that include the pictures of the mass card, radio clips from the procession, Google map location of the funeral, and a plethora of articles and images honoring the life of José.  Conttinue reading to see the infographic in action, a creation tip, and how to get started or learn more

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Topics: Featured, Visual Web

Image of the Week: Interactive 360° Property Listing by Yucca Villas

Posted by Andrew Beelitz on Oct 4, 2016 8:41:39 PM

ThingLink user: Yucca Villas Real Estate (click to explore live)

Description: 360° tours are the best way to digitally showcase property listings if you work in real estate.  Potential property owners can fully rotate around each scene and click on hotspots to unlock relevant selling points, video clips and transitions to each room of the listing.  Set yourself apart from the competition with our unique and engaging solution that increases the liklihood of potential buyers converting into satisfied property owners.  

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Topics: Featured, Visual Web, VR

New feature: Upload Your Own Sound Recordings (or other audio files) to ThingLink Images!

Posted by Rachel Cohen on Oct 4, 2016 7:42:47 PM

Starting today, ThingLink PRO and PREMIUM users can  upload MP3 and M4A audio files  directly into ThingLink tags. This means you have another cool way to make your images truly engaging with narration, interviews, nature sounds, music, or sound effects. The audio files will autoplay on mouseover.
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Topics: How To

Three Ways Interactive Visuals Can Help Increase Civic Engagement

Posted by Rachel Cohen on Sep 29, 2016 4:04:11 PM

Communicating with constituents and encouraging civic engagement is not a simple task. Public institutions often have complex information to relay, reluctant participants, and do all this while competing with other forms of media for attention.

Interactive images and videos are a great way to streamline communications to make them digestible, effective, and fun. Replace long, wordy documents with easy to read graphics that merge digital and written content in a way that connects with constitutents. 

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Topics: How To

Image of the Week: Interactive 360° Virtual Tour by L'Echo

Posted by Andrew Beelitz on Sep 26, 2016 3:44:36 PM

Creator: L'Echo (click to explore live)

Description:  L'Echo uses ThingLink's 360° image editor to perfection with this stunning virtual tour of a new public revitalization project.  The scenes are introduced by the narrator of the tour and each hotspot unlocks more information about the behind-the-scenes details of construction progress.  Follow the narrator on her journey by clicking on the arrows to navigate to the next 360° scene.  This transition feature allows publishers to include an unlimited amount of 360° images into one virtual tour unit. 

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Topics: Featured, Visual Web, VR