Animated GIFs provide an easy way to bring tags to life and add that extra "wow factor" to your interactive images and 360 images. GIFs are also an effective way to communicate information, or show a product or feature in action without relying on video content. Not sure how to make GIFs? You can easily create your own gifs with services like Quicktime Screen Recorder & Makeagif.com. Continue reading to see four use cases of GIFs being used in ThingLinks.
ThingLink user: C.P. Hart- Monochrome Bathroom Style Finder
Description: C.P. Hart uses an interactive style finder to showcase products within the inspiration section of their online store. This experience allows customers to start imagining their new bathroom and learn about C.P. Hart's product offerings and features. In the landing page above, use the filter to browse styles, then click on the ThingLink hotspots to purchase products seen in each bathroom scene. Anyone operating an e-commerce store can easily make a similar experiences to showcase your products and provide inspiration to customers.
ThingLink user: Saveur - Dried Seafood of Chinatown Guide
Description: Using an interactive image is a great way to visually introduce a text-heavy article or topic. In this use case, Saveur wrote an article featuring the dried seafood of Chinatown. At the beginning of the article, Saveur embeds an image collage with ThingLink hotspots that previews the main topics of the article below. This image captures reader attention from the jump, as well as gives them a nice user experience of previewing what will be discussed. For example, maybe I am most interested in a certain fish. Using the interactive image, I can see the fish on the image and learn more about it without having to scroll through the entire article.
ThingLink user: Dirt Rider - 10 Items To Use When Changing A Dirt Bike Tire
Description: Dirt Rider is a digital media publisher who provides their readers with buying guides, gears and parts recommendations, and how-to content for dirt bike riding. In this specific article, Dirt Rider educates their readers with unique tips for decreasing the hassle of changing motorcycle tires and different products they recommend. While watching the how-to video, readers can learn more and purchase the ten products Dirt Rider recommends by clicking on the interactive hot spots that appear throughout the video.
ThingLink user: Salesforce Commerce Cloud (click to explore live or embedded below)
Description: Educating your potential customers with client success stories is critical for improving sales conversion. Salesforce Commerce Cloud uses ThingLink on a landing page that highlights how their product helped Boggi Milano master today’s unified customer experience. Explore this interactive 360° tour to take a closer look at how Boggi extends digital innovation into the store and enables sales associates to engage with shoppers anywhere on the floor. This innovative product marketing technique transports new leads and potential customers to a physical location to learn unique selling points firsthand.
ThingLink user: Melbourne Water Map (click to explore live or embedded below)
Description: The Melbourne Water team has been working with residents, representatives from community groups and project partners to reimagine and co-design a section of Arnolds Creek in Melton, Australia. This landing page features a detailed timeline of the project, as well as an interactive map that educates participants on the finalized design inspired from the local community. Using an interactive map here allows viewers to learn more about the various improvements, features and amenities that will begin construction in October 2018.
ThingLink user: Olovi 3D (click to explore live or embedded below)
Description: This interactive 360° image by Olovi 3D breaks down the different components of their ointment and cream plant. Using a 360° image to deconstruct their complex products is a visually engaging and easy vehicle for customers to explore and learn more about the product. Educate customers with a 360° image describing what sets your product apart from the competition, it's key selling points, and for troubleshooting tips. One creative way to incorporate this use case for your brand is to think about where your product is consumed, and capture a 360° image of that space. For example, maybe you sell sports drinks. Capture an image of a sporting event and label key-selling points within each hotspot.
WATCH VIDEO (2:11 min)
Workplace training is mandatory by law and every company needs to provide it. However, providing training for your employees and keeping them up to date can be time, cost and labor intensive. Watch this video to learn how a ThingLink account offers you the opportunity to create information rich and engaging training materials for your employees.
ThingLink user: Interactive Image from Sears (click to explore live or embedded below)
Description: Sears Home Services uses an interactive photo within their learning section article to explain common dryer misuse, along with tips to correct them and get dryers running properly. In addition to including common problems and helpful solutions, Sears tags a YouTube video featuring top tips from a technician, and a link to schedule a demo with their repair services. Sears uses custom icons and their own logo to match the look and feel of their website.
ThingLink user: Tyre Savings Interactive Map (click to explore live or embedded below)
Description: Tyre Savings is an e-commerce brand that allows customers to purchase tires with confidence and at fair prices. In an effort to educate their audience, Tyre Savings writes articles about relevant industry topics and includes an interactive map in a recent post, "UK’s Pothole Problems Revealed". Hover over each hot spot on the map to learn the total number of potholes and interesting facts per region. Tire Savings does an effective job of telling a visual digital story that captures the attention of viewers.