Bringing a New Dimension To The Visual Web

Combining maps and floor plans with 360° images by the City of Espoo

Posted by Andrew Beelitz on Oct 31, 2018 3:26:21 PM

ThingLink user:  City of Espoo  - interactive floor plan layered with 360° images

Description:  Building interactive maps and floor plans with ThingLink is a popular way to educate viewers about physical spaces or administer virtual tours.  For example, you can create an interactive floor plan of your corporate office to acclimate new employees before their first day, or interactive maps featuring your organization's initiatives in a certain region.  The City of Espoo, Finland layers 360° images on top of each room appearing in this floor plan of a new service center.  This virtual tour gives visitors a view inside the service center and learn where a certain service is located and how to get there.   If you are looking to acquire an easy to use DIY 360° camera for making interactive maps or floor plans we recommend the Ricoh Theta

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Topics: Featured, Visual Web, Map, 360, Government

Image of the Week: Shoppable 360° Home Experience from River Island

Posted by Andrew Beelitz on Oct 3, 2018 5:02:02 PM

ThingLink user: River Island  - Interactive 360° Shoppable Experience

Description: River Island recently expanded into homeware and uses ThingLink interactive 360° images for digital customers to immerse themselves in the pop-up shops.  Exploring the three rooms gives viewers the power chose their preferred style, as well as click on the hotspots and purchase the products they're browsing.  Our new tag layouts are fully responsive on mobile and work excellent on all screen sizes.   In this use case, we see the e-commerce tag in action that includes a customizable picture, product description, price, and call-to-action button. 

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Topics: Featured, Visual Web, retail, 360, VR

Image of the Week: 360° Explore the Space from Drive Shack Orlando

Posted by Andrew Beelitz on Sep 7, 2018 1:43:04 PM

ThingLink user:  Drive Shack Orlando - 360° walkthrough tour

Description:  Drive Shack Orlando, an entertainment company that combines golf, competition, dining, and fun, takes customers on a walkthrough tour of their stunning entertainment complex with a ThingLink 360° experience.  Visitors to the Drive Shack website can "explore the space" and learn about the various amenities and unique offerings available for their next visit by clicking the arrows to navigate.  If you are a business in the entertainment industry, using a ThingLink 360° experience is an affordable, simple and innovative solution to educate and excite new customers about your destination. 

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Topics: Featured, Visual Web, Brand, 360, VR

Image of the Week: 360° Customer Success Story from Salesforce

Posted by Andrew Beelitz on Aug 2, 2018 12:02:40 PM

ThingLink user: Salesforce Commerce Cloud (click to explore live or embedded below)

Description:  Educating your potential customers with client success stories is critical for improving sales conversion.  Salesforce Commerce Cloud uses ThingLink on a landing page that highlights how their product helped Boggi Milano master today’s unified customer experience.  Explore this interactive 360° tour to take a closer look at how Boggi extends digital innovation into the store and enables sales associates to engage with shoppers anywhere on the floor.  This innovative product marketing technique transports new leads and potential customers to a physical location to learn unique selling points firsthand. 

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Topics: Featured, Visual Web, Brand, 360, VR, Product Marketing

Image of the Week: Interactive 360° Product Marketing from Olovi 3D

Posted by Andrew Beelitz on Jul 17, 2018 6:01:05 PM

ThingLink user: Olovi 3D (click to explore live or embedded below)

Description:  This interactive 360° image by Olovi 3D breaks down the different components of their ointment and cream plant.  Using a 360° image to deconstruct their complex products is a visually engaging and easy vehicle for customers to explore and learn more about the product.  Educate customers with a 360° image describing what sets your product apart from the competition, it's key selling points, and for troubleshooting tips.  One creative way to incorporate this use case for your brand is to think about where your product is consumed, and capture a 360° image of that space.  For example, maybe you sell sports drinks.  Capture an image of a sporting event and label key-selling points within each hotspot.

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Topics: Featured, Visual Web, 360, VR

Video: How to Improve Workplace Safety Training with Interactive Images

Posted by Andrew Beelitz on Jul 17, 2018 5:39:29 PM

WATCH VIDEO (2:11 min)

Workplace training is mandatory by law and every company needs to provide it.  However, providing training for your employees and keeping them up to date can be time, cost and labor intensive.  Watch this video to learn how a ThingLink account offers you the opportunity to create information rich and engaging training materials for your employees. 

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Topics: Featured, Visual Web, eLearning, Video, 360

Image of the Week: Interactive 360° Cruise Ship from Travel Slide

Posted by Andrew Beelitz on Jul 10, 2018 5:36:35 PM

ThingLink user: Travel Slide 360° Cruise Ship (click to explore live or embedded below)

Description:  Travel Slide uses ThingLink to uniquely market their travel experiences digitally with interactive 360° previews for customers.  Each product landing page contains a beautiful, immersive view of the cruise ships and hotels that directly transports customers into the ship or hotel.  Customers can unlock videos, testimonials, and key selling points from hot spots that live within the tour.  Product marketing that is visual and attention grabbing results in stronger sales conversion of new visitors to your website. 

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Topics: Featured, Visual Web, 360, VR

Image of the Week: Experience the Royal Wedding with a 360° image from WDIV

Posted by Andrew Beelitz on May 9, 2018 3:19:36 PM

ThingLink user: WDIV Local 4 (click to explore live or embedded below)

Description: With the royal wedding quickly approaching May 19, 2018, WDIV Local 4 utilizes a ThingLink 360° image to give readers the experience of visiting this prestigious event.  Take a virtual trip to St. George's Chapel at Windsor Castle and click on the hot spots to learn about the royal wedding's history, key personalities, fun facts, and how you can be involved in the festivities. 

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Topics: Featured, Visual Web, Media, 360, VR

Activating Community Participation with ThingLink 360° Experiences

Posted by Andrew Beelitz on Apr 18, 2018 11:56:33 AM

ThingLink user: Melbourne Water & WaterAid (click to explore live or embedded below)

Looking for a unique and engaging way to activate participation in your initiative, cause, challenge, or project?  Let's take a look at how two organizations use ThingLink 360° experiences to build awareness and inspire viewers to participate in their initiatives.  Also, a unique ThingLink project idea for your organization. 

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Topics: Featured, Visual Web, 360, VR

Image of the Week: Condé Nast Traveler's 360° Experience of Mahou Beer Barrel Cellar

Posted by Andrew Beelitz on Apr 10, 2018 12:36:06 PM

ThingLink user: Condé Nast Traveler Spain (click to explore live or embedded below)

Description: Trends in digital advertising have shifted from banner ad-units to native advertising.  Blending ads as editorial content has become a much more engaging and productive vehicle for generating interactions within ads.  This opens the door for digital media companies to use more visual and interactive experiences like ThingLink within brand ad campaigns. 

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Topics: Featured, Visual Web, 360, VR