Bringing a New Dimension To The Visual Web

Image of the Week: Interactive 360° Product Marketing from Olovi 3D

Posted by Andrew Beelitz on Jul 17, 2018 6:01:05 PM

ThingLink user: Olovi 3D (click to explore live or embedded below)

Description:  This interactive 360° image by Olovi 3D breaks down the different components of their ointment and cream plant.  Using a 360° image to deconstruct their complex products is a visually engaging and easy vehicle for customers to explore and learn more about the product.  Educate customers with a 360° image describing what sets your product apart from the competition, it's key selling points, and for troubleshooting tips.  One creative way to incorporate this use case for your brand is to think about where your product is consumed, and capture a 360° image of that space.  For example, maybe you sell sports drinks.  Capture an image of a sporting event and label key-selling points within each hotspot.

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Topics: Featured, Visual Web, VR, 360

Video: How to Improve Workplace Safety Training with Interactive Images

Posted by Andrew Beelitz on Jul 17, 2018 5:39:29 PM

WATCH VIDEO (2:11 min)

Workplace training is mandatory by law and every company needs to provide it.  However, providing training for your employees and keeping them up to date can be time, cost and labor intensive.  Watch this video to learn how a ThingLink account offers you the opportunity to create information rich and engaging training materials for your employees. 

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Topics: Featured, Visual Web, 360, eLearning, Video

Image of the Week: Interactive 360° Cruise Ship from Travel Slide

Posted by Andrew Beelitz on Jul 10, 2018 5:36:35 PM

ThingLink user: Travel Slide 360° Cruise Ship (click to explore live or embedded below)

Description:  Travel Slide uses ThingLink to uniquely market their travel experiences digitally with interactive 360° previews for customers.  Each product landing page contains a beautiful, immersive view of the cruise ships and hotels that directly transports customers into the ship or hotel.  Customers can unlock videos, testimonials, and key selling points from hot spots that live within the tour.  Product marketing that is visual and attention grabbing results in stronger sales conversion of new visitors to your website. 

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Topics: Featured, Visual Web, VR, 360

Image of the Week: Experience the Royal Wedding with a 360° image from WDIV

Posted by Andrew Beelitz on May 9, 2018 3:19:36 PM

ThingLink user: WDIV Local 4 (click to explore live or embedded below)

Description: With the royal wedding quickly approaching May 19, 2018, WDIV Local 4 utilizes a ThingLink 360° image to give readers the experience of visiting this prestigious event.  Take a virtual trip to St. George's Chapel at Windsor Castle and click on the hot spots to learn about the royal wedding's history, key personalities, fun facts, and how you can be involved in the festivities. 

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Topics: Featured, Visual Web, VR, 360, Media

Activating Community Participation with ThingLink 360° Experiences

Posted by Andrew Beelitz on Apr 18, 2018 11:56:33 AM

ThingLink user: Melbourne Water & WaterAid (click to explore live or embedded below)

Looking for a unique and engaging way to activate participation in your initiative, cause, challenge, or project?  Let's take a look at how two organizations use ThingLink 360° experiences to build awareness and inspire viewers to participate in their initiatives.  Also, a unique ThingLink project idea for your organization. 

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Topics: Featured, Visual Web, VR, 360

Image of the Week: Condé Nast Traveler's 360° Experience of Mahou Beer Barrel Cellar

Posted by Andrew Beelitz on Apr 10, 2018 12:36:06 PM

ThingLink user: Condé Nast Traveler Spain (click to explore live or embedded below)

Description: Trends in digital advertising have shifted from banner ad-units to native advertising.  Blending ads as editorial content has become a much more engaging and productive vehicle for generating interactions within ads.  This opens the door for digital media companies to use more visual and interactive experiences like ThingLink within brand ad campaigns. 

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Topics: Featured, Visual Web, VR, 360

Image of the Week: Interactive 360° Haunted Hotel Tour from Schwäbische Zeitung

Posted by Andrew Beelitz on Mar 12, 2018 7:09:41 PM

ThingLink user: Schwäbische Zeitung (click to explore live)

Description: Over 100 years ago this hotel was frequented by the rich and famous of Germany, but today it is the site of an infamous crime scene.   Is it really haunted in this German hotel, dubbed the "crime scene" hotel?  Whether it is really haunted in the hotel, you can find out on Schwäbische Zeitung's virtual tour. The best way to enjoy the tour is with headphones and a VR glasses such as the Google Cardboard.

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Topics: Featured, Visual Web, VR, 360

Image of the Week: Interactive 360° Dairy Farm Experience from Discovery Education

Posted by Andrew Beelitz on Feb 12, 2018 3:40:08 PM

ThingLink user: Discovery Education (click to explore live)

Description: Discovery Education created an interactive 360° experience to teach viewers how #STEM has impacted dairy farming.  Click on each of the hotspots to discover the cows, communities and journey of dairy that transports students and viewers straight to the farm. 

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Topics: Featured, Visual Web, VR, 360

CONTEXT IS THE KING: THE PROMISE OF VIRTUAL EXPERIENCES IN CORPORATE LEARNING

Posted by Ulla Engeström on Feb 1, 2018 4:50:14 PM

I was recently reading about the transitioning landscape for corporate learning. Experts in the area are not holding back their views about the need for change. “We’re in early stages of a major disruption”, writes Josh Bersins, founder of Bersin by Deloitte. “The need to modernize corporate learning is critical”, says Barbara Kurshan director of Academic Innovation at the University of Pennsylvania. The main drivers for change, as Bersin and Kurshan note, are quite clear:

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Topics: VR, virtual tour, 360, corporate learning

5 Enhancements to ThingLink 360°  

Posted by Andrew Beelitz on Jan 17, 2018 5:30:34 PM

Since we released ThingLink 360 last year, our team has gathered tons of feedback and feature requests from many user groups.  This batch of enhancements includes many of the top 360 requests from our users in 2017, and we're excited to share them with you in this blog post.

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Topics: Featured, Visual Web, VR, 360

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