Sports fans represent one of the largest and most engaged audiences in the world. In the United States alone, the sports industry is projected to exceed $75 billion in value by 2019. The greatest drivers of this expansive growth are the increase in revenue from media rights deals and the availability of digital content. The infinite number of media outlets available to today's consumer makes it critical for your content to stand out and engage fans so that they keep coming back
ThingLink user: Coca-Cola France (click to explore live)
Description: In the heart of Paris, Coca-Cola France recently opened a new space where customers can exchange around soft drinks called "Le Soft". This concept is dedicated to offering customers refreshments and teaching them about Coke brands and future initiatives. Coca-Cola sought to give a tour of this space for their digital audience so they turned to ThingLink to make an interactive 360° experience. Navigate between the three rooms and click the hotspots to discover the foundations of Coca-Cola France's identity.
ThingLink user: Mittelbayerische (Click link to explore live or scroll down this post)
Description: Regional German newspaper Mittelbayerische uses ThingLink to provide more information about a historic unsolved murder mystery from 1978 with a 360° tour of the crime scene. Clicking on each hotspot will unlock a picture taken during the investigation and descriptive text provides context for each image. The use of a 360° image within this article creates a unique and memorable experience for the reader.
We’re excited to announce our latest partnership with HungLun Technology to bring ThingLink’s state-of-the-art platform to students and businesses in China and Taiwan. HungLun Technology will help local schools and businesses to utilize ThingLink’s interactive image and video platform for education and marketing.
“Partnering with Hunglun Technologies opens the door to Chinese schools and businesses,” said ThingLink’s Founder and CEO Ulla Engestrom. “Currently, most of our customers come from the US, but these kinds of local partnerships are an excellent way to expand to new markets such as Asia and Europe.”
ThingLink user: Vapestore (Click link to explore live or scroll down this post)
Description: Tranform your physical store into an engaging digital experience with ThingLink's 360° image editor. Vapestore's branch in Kingston UK layers their virtual store with product photos, video tutorials, and links to purchase products. Clicking the arrows within this tour allows customers to purchase Vapestore products that appear within the glass display cases. This experience is highly unique and gives customers the added convenience of shopping the store from the comfort of their own home.
ThingLink user: Fashion United (Click to explore live)
Description: Sit front row at the Amsterdam Fashion Week and see the models up close with this 360° tour from Fashion Week. Clicking on the arrow hotspots will take readers on a journey from the entrance right up to the stage as if they were experiencing the show firsthand. Each scene include video clips offering a behind-the-scenes look of the event. These types of tours will give your audience a new and memorable experience that is guaranteed to engage.
This post contains the top 40 interactive images, videos and 360°/VR images of 2016 from brand, publisher, retailer and real estate ThingLink users. Our team hopes these use cases inspire you to create engaging interactive experiences for your business in 2017. Feel free to email me directly if you have any questions about creating a ThingLink, email@example.com.
ThingLink user: Safe Kids Worldwide (Click to explore live)
Description: Use this interactive 360° image created by Safe Kids Worldwide to see some potential childproofing places that you may have missed in your home. Hovering over the hotspots will reveal supporting did you know facts and corresponding safety tips. This is a highly engaging and unique technique used by Safe Kids to inspire parent participation in creating a safe home for their children.