"Unboxing" videos are a growing social media trend and much of this success is attributed to how products are presented to their audience. These fun videos include a host unveiling each product to show key attributes, which entices the consumer to click-through, learn more and purchase products. A key aspect of Collegiate Licensing Company's (CLC) “Spread Cheer with College Gear” campaign are unique unboxing videos customized for participating colleges and universities showcasing five premiere products predicted to be top sellers this holiday season. CLC uses ThingLink to layer interactive hotspots onto each of the products appearing within the unboxing videos.
1. Drive action with just one stunning holiday image.
Whether it's a beautiful tablescape (like the above image created by Ocean Spray) or a fun holiday card, one crisp visual can say so much more than loads of holiday lists. With ThingLink you can easily add links to drive purchase, website visits or video views. Or make it a social campaign by pulling in Instagram images and videos from different users!
Topics: Content Marketing
In digital communications, infographics are often the go to when you want to communicate lots of information in a format that isn’t overly text heavy. The goal of any infographic is to visually portay information in an easy to digest format for your audience. ThingLink lets you share a lot of informtion, without detracting from your stunning visuals and all while maintaining a smooth user experience. Creating the infographic shouldn’t be your last step and with ThingLink you can transform any Infographic you’ve built with multimedia content like videos, images, audio, maps and more.
In this post we’ll go through some great examples from top notch creators and learn different project ideas to utilize ThingLink for interactive infographics.
The year 2016 will bring exciting new things to ThingLink users in education. At the same time as we are working to make it easier to create and share interactive images and videos among teachers and students, we will start offering new interactive resources for teaching and learning. Here is an overview of what to expect this year!
Topics: Content Marketing
Creator: At Home
Description: With Christmas right around the corner it is time to start thinking of everyone's favorite activity - decorating! At Home uses Thinglink to transform their blog's visual media into digital storefronts for decorating front porches on Christmas. Our favorite is the Winter Willow Tree, check it out!
Creator: Kutnicki Bernstein Architects
Description: Kutnicki Berstein Architects from New York uses Thinglink to transform their homepage into an interactive map portfolio. This map is used to depict KBA's current projects through various clickable image hotspots. As a viewer I am able to unlock location specific content through a map in a user friendly experience.
Creator: Bioracer Speedwear
Description: Transforming images into monetizable storefronts is one of the most popular use cases on Thinglink. Bioracer Speedwear uses a picture of expert correspondant Jean Biermans that allow readers to shop his recommended winter training gear for cyclists. Creating point-of-purchase tags on images is very quick and you can take a simple concept to live on site in minutes. In addition to images, make your video content shoppable with Thinglink!
Creator: Callaway Golf
Description: Every other year teams from the LPGA representing the United States and Europe tee off against one another for a chance to win the Solheim Cup. This year the US women took home the trophy at the historic St. Leon-Rot Golf Club in Germany. Prior to the tournament, Callaway Golf used ThingLink to introduce a key member of the US team, Morgan Pressel. This normal selfie was transformed into a content discovery platform where fans were able to see what gear Morgan was taking on the trip to Germany (including a GoPro!), watch helpful putting tips from the star, and much more. Use ThingLink for a new innovative way to introduce virtually anyone from key subjects in a news story to your company's online team photo.
Creator: Entertainment Weekly
Description: Have you ever wanted to include more than one call-to-action to a Facebook post? ThingLink lets you add multiple web links within one image post brining a new dimension to the user experience. In this example, Entertainment Weekly uses ThingLink to embed several YouTube videos inside their Weekly Roundup post. This invites fans to spend more time with the update and consume extra content without leaving the post.
Content marketers are always looking for innovative ways to create and distribute content in hopes of interacting with their audience. Here at ThingLink, we are fortunate enough to be connected with many content marketing professionals across a variety of different industries and companies, all with a common goal: create and share content that engages and educates a specific audience.
Topics: Content Marketing