ThingLink - Bringing a New Dimension To The Visual Web

Image of the Week: Interactive Map from Todo-Mail

Posted by Andrew Beelitz on Dec 12, 2017 5:57:56 PM

ThingLink user: Todo-Mail (click to explore live)

Description: The countries of Latin America are famous for their ellaborate and beautiful dance routines. Todo-Mail collected all of the typical traditional dances across Latin America and presented their findings in an shareable interactive map.  Hovering over each country will reveal a YouTube video that details their traditional dance routines like Brazil's Samba or Dominican Republic's Merengue. 

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Topics: Featured, Visual Web

Image of the Week: Interactive Introductions from Sportsnet Canada

Posted by Andrew Beelitz on Dec 4, 2017 6:27:29 PM

ThingLink user: Sportsnet Canada (click to explore live)

Description: Some of the world's leading soccer nations did not qualify for the upcoming World Cup including Italy, Chile, USA, and Ecuador.  Sportsnet wrote an article that built the best squad from a pool of these teams dubbed "The Missing XI". Hover over each the pitch to reveal Sportnet's chosen player for each position, their country of origin, and an interesting player fact. 

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Topics: Featured, Visual Web

Image of the Week: Interactive Product Marketing from Motor

Posted by Andrew Beelitz on Dec 4, 2017 6:04:25 PM

ThingLink user: Motor (click to explore live)

Description: Motor uses a ThingLink interactive image to deconstruct the various cars they review online.  Hovering over the various hotspots on the car's interior will reveal key selling points and features that sells the product to viewers.  Using ThingLink for this use case improves Motor's user experience because viewers can unlock extra information through visual queues.  This means if I want to find more information about the steering wheel, I find the steering wheel in the image and hover directly over it for more information. 

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Topics: Featured, Visual Web

5 Engaging Holiday Campaign Ideas from ThingLink

Posted by Andrew Beelitz on Nov 7, 2017 5:14:50 PM

With Thanksgiving and Christmas right around the corner I want to provide you with five unique and engaging ways to incorporate interactive media into holiday marketing campaigns. These five use cases will include images, video and 360/VR images and click the links to view them embedded live. 

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Topics: Featured, Visual Web, VR

Image of the Week: Interactive Infographic from Dallas News

Posted by Andrew Beelitz on Oct 31, 2017 2:51:35 PM

ThingLink user: Dallas News (click to explore live)

Description: Dallas News uses a ThingLink interactive infographic to compare President JFK's limousine in 1963 and President Obama's 2013 limousine and detail the technological improvements we've made over the last 50 years to protect the President.  This infographic lives within a recent article that asks the question: "Would a bubble-top have saved Kennedy?" Dallas New's digital story is enhanced with this infographic because it allows users to unlock key flaws that led to the assassination of JFK and learn why today's modern limo has been named "the Beast" by Obama. 

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Topics: Featured, Visual Web

Image of the Week: Covering major news events with ThingLink

Posted by Andrew Beelitz on Oct 25, 2017 12:58:00 PM

ThingLink user: Univision Map & Local 10 News 360 Tour (click to explore live)

There is an infinite number of creative use cases to use ThingLnk for covering major news events with interactive media.  As digital storytelling shifts to visual media, ThingLink allows you to tell a complete and unique story through the vehicle of an image, video or 360 image.  In this weeks image of the week we feature how two media publishers covered Hurricane Irma's path over Florida with an interactive audio map and 360/VR experience. 

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Topics: Featured, Visual Web, VR

Image of the Week: Interactive Game Breakdown by Arsenal

Posted by Andrew Beelitz on Oct 10, 2017 2:17:54 PM

ThingLink user: Arsenal (click to explore live)

Description: Arsenal uses ThingLink to debrief each game with an interactive infographic. Hovering over the hotspots within these infographics offers fans unique statistics and facts about the match up and what to expect.  Using ThingLink for infographics is a smart digital storytelling strategy because it allows you to ellaborate on your topic without overwhelming your viewer with a clutter of information.  Oftentimes you will have a lot of information to share and ThingLink allows you to tell that story while keeping priority on user experience.

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Topics: Featured, Visual Web

Image of the Week: Presenting data through interactive images by Schneider Electric

Posted by Andrew Beelitz on Oct 3, 2017 3:55:59 PM

ThingLink user: Schneider Electric (click to explore live)

Description: Schneider Electric conducted a client research survey to better understand their current marketplace and client needs.  Schneider Electric turned to ThingLink in order to present the survey data in a visually engaging way within a blog post.  Hovering over each hotspot reveals the research results for each question presented to the participants.  Blog post viewers can also click to view the entire report directly from the image.  

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Topics: Featured, Visual Web

Image of the Week: Interactive 360 Virtual Storefront from TV3 Norway

Posted by Andrew Beelitz on Sep 25, 2017 3:02:33 PM

ThingLink user: TV3 Norway (click to explore live)

Description: A popular home redecoration show on the TV3 network called Eventyrlig Oppussing creates an interactive virtual storefront that allows viewers to purchase and learn more about the products seen in the show. Ole Peder Henriksen, Head of Creative Content at TV3 explains, "the value of the 360 experience is that we can continue to tell the story of our television program after it has aired.  This lets our viewers discover the redecoration and the partners that contributed". 

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Topics: Featured, Visual Web, VR

4 Ways to Use ThingLink on Facebook

Posted by Andrew Beelitz on Sep 20, 2017 5:19:11 PM

Using ThingLink on Facebook gives you a unique way to engage your readers and make them spend more time with your update. In this post you will find 4 ways to use ThingLink on Facebook, including interactive product images, unboxing videos and 360 degree tours. 

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Topics: Featured, Visual Web