ThingLink - Bringing a New Dimension To The Visual Web

Image of the Week: Interactive NFL playoffs chart from Sports Illustrated

Posted by Andrew Beelitz on Jan 11, 2017 4:53:06 PM

ThingLink user: Sports Illustrated (click the explore live) 

Description: Using ThingLink Professional you can depict information in fun and unique ways for your readers. Sports Illustrated uses ThingLink to create an interactive chart that explains which NFL playoff team you should root for based on the fans of each team.   If you don’t mind being labeled an obnoxious frontrunner, pick a team in the upper-right.  If you prefer to pull for an underdog, focus on the lower-left.  

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Topics: Featured, Visual Web

Video of the Week: Shoppable video from Adidas

Posted by Andrew Beelitz on Nov 29, 2016 3:37:10 PM

ThingLink user: Adidas (click to explore or scroll below to see live) 

Description: Each season brands spend a lot of resources on video production for the unveiling of new product lines. Increase your video's ROI by using ThingLink to add point-of-purchase clicks onto the products as they are showcased. In this use case Adidas empowers their customers to purchase winter season products seen within a new video.  Click on the hotspots to read more about the products and purchase them on Adidas' website. 

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Topics: Featured, Visual Web

Sports Marketing: Interactive 360°/VR Toronto Raptors Locker Room Tour from Sportsnet

Posted by Andrew Beelitz on Nov 22, 2016 4:02:52 PM

ThingLink user: Sportsnet Canada (click the explore live) 

Description: Sports fans represent one the most engaged audiences in the world.  Passionate fans will seek and unlock as much content about their favorite teams as possible.  Use ThingLink to give your team's fans a unique guided 360°/VR tour that they normally wouldn't dream of experiencing.  Sportsnet's "Know Your Raptors" article includes a guided tour of the NBA Toronto Raptors locker room that is layered with video clips of the head coach and  players.  Get to know the Toronto Raptor by clicking on the profile picture hotspots on each locker.  

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Topics: Featured, Visual Web, VR

Image of the Week: Star Wars Rogue One interactive movie poster from London Evening Standard

Posted by Andrew Beelitz on Nov 13, 2016 1:00:49 PM

ThingLink user: London Evening Standard (click the explore live) 

Description: The force (and engagement) is strong with this one.  London Evening Standard uses ThingLink to introduce characters from the new Star Wars Rogue One movie via an interactive poster.  Hover over each character to learn names, their performers, and a brief role description.  After exploring the introductions, viewers can watch the movie trailer all within one cohesive unit. 

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Topics: Featured, Visual Web

Image of the Week: Enhancing editorial with 360°/VR experiences from Ouest France

Posted by Andrew Beelitz on Nov 9, 2016 12:24:11 PM

ThingLink user: Ouest France (click the explore live) 

Description: Enhancing editorial content with 360°/VR images will increase reader engagement and time spent on your site.  Ouest France achieves this by embedding a unique interactive experience into the body of an editorial featuring a local surveying expedition.  Readers of Ouest France can take a guided journey inside the boat captain Yann Elies uses on his expedition directly from their phone, tablet, desktop or VR headset.  

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Topics: Featured, Visual Web, VR

Image of the Week: Interactive Holiday dinner infographic from the Today Show

Posted by Andrew Beelitz on Nov 2, 2016 6:57:49 PM

ThingLink user: Today Show (click to explore live or scroll down on this post)

Description: With Thanksgiving and Christmas approaching there are many opportunities to harness the power of interactive infographics to increase reader engagement.  Today Show uses ThingLink within their article to link five recipes for cooking the best soul-warming fall dinner for your family.  Clicking on the interactive hotspots will drive you to a unique recipe such as heating up a cold night with a warm caramel apple cocktail. 

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Topics: Featured, Visual Web

Image of the Week: Interactive photo & audio journey from Tracksmith

Posted by Andrew Beelitz on Oct 18, 2016 6:38:28 PM

ThingLink user: Tracksmith (click to explore live)

Description: Engaging your customers in a unique way without breaking the bank can be a challenge for any brand. Tracksmith uses the affordable ThingLink Professional account to make an incredibly engaging experience for their customers.  Scrolling through the photos will reveal audio interviews from the participants and hotspots to purchase the products that appear during the story.  Tracksmith's use case presents all businesses with a very creative strategy to blend editorial content natively with retail content, ultimately increasing customer conversion and engagement. 

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Topics: Featured, Visual Web

Image of the Week: Interactive Infographic by Local 10 News Miami

Posted by Andrew Beelitz on Oct 11, 2016 6:25:23 PM

ThingLink user: Local 10 News Miami (click to explore live)

Description: Interactive infographics allow you to capture a captivating story all through the vehicle of a single image.  Local 10 News Miami uses ThingLink to create an interactive infographic that details the chilling death of Miami Marlin's star pitcher José Fernández.  Readers can smoothly unlock various tags that include the pictures of the mass card, radio clips from the procession, Google map location of the funeral, and a plethora of articles and images honoring the life of José.  Conttinue reading to see the infographic in action, a creation tip, and how to get started or learn more

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Topics: Featured, Visual Web

Image of the Week: Interactive 360° Property Listing by Yucca Villas

Posted by Andrew Beelitz on Oct 4, 2016 7:41:39 PM

ThingLink user: Yucca Villas Real Estate (click to explore live)

Description: 360° tours are the best way to digitally showcase property listings if you work in real estate.  Potential property owners can fully rotate around each scene and click on hotspots to unlock relevant selling points, video clips and transitions to each room of the listing.  Set yourself apart from the competition with our unique and engaging solution that increases the liklihood of potential buyers converting into satisfied property owners.  

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Topics: Featured, Visual Web, VR

Image of the Week: Interactive 360° Virtual Tour by L'Echo

Posted by Andrew Beelitz on Sep 26, 2016 2:44:36 PM

Creator: L'Echo (click to explore live)

Description:  L'Echo uses ThingLink's 360° image editor to perfection with this stunning virtual tour of a new public revitalization project.  The scenes are introduced by the narrator of the tour and each hotspot unlocks more information about the behind-the-scenes details of construction progress.  Follow the narrator on her journey by clicking on the arrows to navigate to the next 360° scene.  This transition feature allows publishers to include an unlimited amount of 360° images into one virtual tour unit. 

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Topics: Featured, Visual Web, VR