"Unboxing" videos are a growing social media trend and much of this success is attributed to how products are presented to their audience. These fun videos include a host unveiling each product to show key attributes, which entices the consumer to click-through, learn more and purchase products. A key aspect of Collegiate Licensing Company's (CLC) “Spread Cheer with College Gear” campaign are unique unboxing videos customized for participating colleges and universities showcasing five premiere products predicted to be top sellers this holiday season. CLC uses ThingLink to layer interactive hotspots onto each of the products appearing within the unboxing videos.
At a time when 360 and VR content is seeing exponential growth, we are happy to announce that ThingLink has just closed $1.3M in new funding to expand our SaaS offering to virtual reality annotation. Among the investors are Inventure Oy, Steelhead Ventures as well as Run Capital, led by Andrey Romanenko, founder of global payment service, QIWI.
ThingLink’s new video editor allows users to amplify existing video content with context and resources from the web. While classroom use has been ThingLink’s prime example of using interactive video for educational purposes, we are now seeing the potential for interactive video also for business’ instructional goals.
Topics: Interactive video