ThingLink - Bringing a New Dimension To The Visual Web

Image of the Week: Interactive 360° tour from FashionUnited

Posted by Andrew Beelitz on Jun 19, 2017 5:02:38 PM

ThingLink user: FashionUnited (click to explore live)

Description: This interactive tour from FashionUnited consists of six 360° photos, which enables readers to pay a virtual visit. Clicking on the arrow hotspots will take readers on a journey from the entrance into all the spaces. Each photo contains interactive elements, including pictures, videos or audio. Click on the buttons to unlock the content.

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Topics: Featured, Visual Web, VR, 360

Image of the Week: Interactive GIF Infographic from Sun Leisure

Posted by Andrew Beelitz on Jun 13, 2017 4:47:44 PM

ThingLink user: Sun Leisure (click to explore live)

Description: The global bee population has been plummeting at an alarming rate over the last several years and scientists fear this will have a huge negative impact on the Earth given the importance of bee pollination.  Sun Leisure creates a stunning interactive infographic using ThingLink to detail what is causing this rapid decline and ways it will effect the world we know today. Explore these facts by hovering over the flying bee icons in the graphic below.  

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Topics: Featured, Visual Web

Image of the Week: Interactive Father's Day Gift Guide from Callaway Golf

Posted by Andrew Beelitz on Jun 5, 2017 5:47:31 PM

ThingLink user: Callaway Golf (click to explore live)

Description: In this week's feature we detail an interactive Father's Day Gift Guide from Callaway Golf.  Callaway deconstructs a typical golf bag with various clubs and accessories that any golf dad will love.  We recommend this "deconstruction" format because it is very easy to graphically design and can be replicated by any online shop for product campaigns. 

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Topics: Featured, Visual Web

Image of the Week: Interactive Infographic from GE Power

Posted by Andrew Beelitz on Jun 1, 2017 5:00:16 PM

ThingLink user: GE Power (click to explore live)

Description: GE Power markets a new product by using a visual interactive infographic powered by ThingLink.  Hovering over each hotspot will reveal more information about the product's key selling points.  Customers can either click out and read more about specific features, or watch a YouTube video directly from the infographic.  Infographics with actionable hotspots capture viewer attention and are more engaging than text-based product marketing. 

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Topics: Featured, Visual Web

Image of the Week: Interactive visual guide from Vapouriz

Posted by Andrew Beelitz on May 15, 2017 4:04:06 PM

ThingLink user: Vapouriz (click to explore live)

Description: Vapouriz uses ThingLink to create an interactive visual guide that explains the new changes to how e-cigarettes and e-liquids are labeled and advertised..  Scroll through the three interactive images below and hover over the hotspots to find out more about each aspect of the labeling.  This visual guide gives customers an engaging and easy to digest method of consuming content. 

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Topics: Featured, Visual Web

Using Interactive 360° Images in Sports Marketing

Posted by Andrew Beelitz on May 10, 2017 10:31:23 AM

Sports fans represent one of the largest and most engaged audiences in the world.  In the United States alone, the sports industry is projected to exceed $75 billion in value by 2019.  The greatest drivers of this expansive growth are the increase in revenue from media rights deals and the availability of digital content.  The infinite number of media outlets available to today's consumer makes it critical for your content to stand out and engage fans so that they keep coming back  

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Topics: Featured, Visual Web, VR, 360

Image of the Week: Interactive 360° tour from Coca-Cola

Posted by Andrew Beelitz on May 3, 2017 2:46:06 PM

ThingLink user: Coca-Cola France (click to explore live)

Description: In the heart of Paris, Coca-Cola France recently opened a new space where customers can exchange around soft drinks called "Le Soft". This concept is dedicated to offering customers refreshments and teaching them about Coke brands and future initiatives.  Coca-Cola sought to give a tour of this space for their digital audience so they turned to ThingLink to make an interactive 360° experience. Navigate between the three rooms and click the hotspots to discover the foundations of Coca-Cola France's identity. 

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Topics: Featured, Visual Web, VR, 360

Image of the Week: Interactive Floor Plans from Suntec

Posted by Andrew Beelitz on Apr 24, 2017 6:47:49 PM

ThingLink user: Suntec (click to explore live)

Description: Using ThingLink to give a tour of your physical space is a very user friendly and engaging experience for viewers.  In this Image of the Week, Suntec makes their floor plans interactive with discoverable content. Hovering over each room will reveal text annotations that detail the technical specifications of each conference room. Viewers of this page can reveal square footage and capacity for Suntec's various event types.  This is a user friendly user experience because it keeps the visual nature of the floor plans free from heavy text.  If you include too much text on a graphic it will give your viewers analysis paralysis. 

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Topics: Featured, Visual Web

Image of the Week: Where in the World Is Drake by Complex

Posted by Andrew Beelitz on Apr 17, 2017 2:48:45 PM

ThingLink user: Complex (click to explore live)

Description: Complex uses ThingLink to educate readers on the global influences that help shape Drake's new hit album, 'More Life'.  Clicking the hotspots in this interactive map reveals why Drake incorporates some of these places into his music, as well as a YouTube video of songs from the album.  

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Topics: Featured, Visual Web

Image of the Week: Interactive home tour from The Home Lab

Posted by Andrew Beelitz on Apr 4, 2017 3:17:04 PM

ThingLink user: The Home Lab 

Description: Real estate marketing has witnessed an incredible transformation over the last ten years with the introduction of digital media.  Potential buyers can tour five spaces from a computer in the same time it would take to visit one physical property, saving valuable time and money for both buyers and agents. This property listing landing page from The Home Lab perfectly exemplifies the transformation in real estate marketing.  When buyers hover over the image it unlocks hotspots detailing the extensive updates completed.  For example, navigating over the floor reveals wire brushed hardwood oak is present throughout the home. 

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Topics: Featured, Visual Web