Bringing a New Dimension To The Visual Web

Combining maps and floor plans with 360° images by the City of Espoo

Posted by Andrew Beelitz on Oct 31, 2018 3:26:21 PM

ThingLink user:  City of Espoo  - interactive floor plan layered with 360° images

Description:  Building interactive maps and floor plans with ThingLink is a popular way to educate viewers about physical spaces or administer virtual tours.  For example, you can create an interactive floor plan of your corporate office to acclimate new employees before their first day, or interactive maps featuring your organization's initiatives in a certain region.  The City of Espoo, Finland layers 360° images on top of each room appearing in this floor plan of a new service center.  This virtual tour gives visitors a view inside the service center and learn where a certain service is located and how to get there.   If you are looking to acquire an easy to use DIY 360° camera for making interactive maps or floor plans we recommend the Ricoh Theta

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Topics: Featured, Visual Web, Map, 360, Government

Image of the Week: Interactive Destination Maps from Blick

Posted by Andrew Beelitz on Oct 17, 2018 12:30:44 PM

ThingLink user: Blick  - Interactive Maps Microsite

Description:  Blick takes their storytelling to an entirely new level with this microsite featuring nine unique interactive maps.  Using ThingLink's new image editor, each map highlights a different theme for how to spend summer holiday in Switzerland.  For example, one map highlights great places to spend time with family, while other maps review the best places to eat, relax and hike.  Readers can educate themselves by clicking on the hotspots to learn about each destination and click to view their website.  This visual experience is very engaging for viewers and replaces long-form content that is text heavy. 

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Topics: Featured, Visual Web, Media, Map

Image of the Week: Shoppable 360° Home Experience from River Island

Posted by Andrew Beelitz on Oct 3, 2018 5:02:02 PM

ThingLink user: River Island  - Interactive 360° Shoppable Experience

Description: River Island recently expanded into homeware and uses ThingLink interactive 360° images for digital customers to immerse themselves in the pop-up shops.  Exploring the three rooms gives viewers the power chose their preferred style, as well as click on the hotspots and purchase the products they're browsing.  Our new tag layouts are fully responsive on mobile and work excellent on all screen sizes.   In this use case, we see the e-commerce tag in action that includes a customizable picture, product description, price, and call-to-action button. 

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Topics: Featured, Visual Web, retail, 360, VR

Image of the Week: Interactive Player Introductions from Arsenal

Posted by Andrew Beelitz on Sep 18, 2018 4:37:00 PM

ThingLink user: Arsenal  - Interactive Player Introductions

Description: Arsenal uses ThingLink to create an immersive experience for their fans to meet the players through an interactive image introduction.  While navigating from the team news section of Arsenal's website,  unique landing pages include an image for fans to hover and unlock video highlights, key stats, and quotes from each player.  Using interactive images is an engaging way to educate your audience on any person or place.  Project idea: simplify your team introduction landing page with an interactive image featuring your staff. 

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Topics: Featured, Visual Web, Brand

Image of the Week: 360° Explore the Space from Drive Shack Orlando

Posted by Andrew Beelitz on Sep 7, 2018 1:43:04 PM

ThingLink user:  Drive Shack Orlando - 360° walkthrough tour

Description:  Drive Shack Orlando, an entertainment company that combines golf, competition, dining, and fun, takes customers on a walkthrough tour of their stunning entertainment complex with a ThingLink 360° experience.  Visitors to the Drive Shack website can "explore the space" and learn about the various amenities and unique offerings available for their next visit by clicking the arrows to navigate.  If you are a business in the entertainment industry, using a ThingLink 360° experience is an affordable, simple and innovative solution to educate and excite new customers about your destination. 

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Topics: Featured, Visual Web, Brand, 360, VR

ThingLink Tip: Use GIFs to bring your images to life!

Posted by Andrew Beelitz on Aug 31, 2018 3:39:11 PM

Animated GIFs provide an easy way to bring tags to life and add that extra "wow factor" to your interactive images and 360 images.  GIFs are also an effective way to communicate information, or show a product or feature in action without relying on video content.  Not sure how to make GIFs?  You can easily create your own gifs with services like Quicktime Screen Recorder &  Makeagif.com Continue reading to see four use cases of GIFs being used in ThingLinks. 

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Topics: Featured, Visual Web, How To

Image of the Week: Interactive Style Finder from C.P. Hart

Posted by Andrew Beelitz on Aug 29, 2018 6:18:19 PM

ThingLink user: C.P. Hart- Monochrome Bathroom Style Finder

Description:  C.P. Hart uses an interactive style finder to showcase products within the inspiration section of their online store.  This experience allows customers to start imagining their new bathroom and learn about C.P. Hart's product offerings and features. In the landing page above, use the filter to browse styles, then click on the ThingLink hotspots to purchase products seen in each bathroom scene.  Anyone operating an e-commerce store can easily make a similar experiences to showcase your products and provide inspiration to customers.  

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Topics: Featured, Visual Web, Images, retail

Image of the Week: Interactive Article Introduction from Saveur

Posted by Andrew Beelitz on Aug 20, 2018 6:14:16 PM

ThingLink user: Saveur - Dried Seafood of Chinatown Guide

Description:  Using an interactive image is a great way to visually introduce a text-heavy article or topic.  In this use case, Saveur wrote an article featuring the dried seafood of Chinatown.  At the beginning of the article, Saveur embeds an image collage with ThingLink hotspots that previews the main topics of the article below.  This image captures reader attention from the jump, as well as gives them a nice user experience of previewing what will be discussed.  For example, maybe I am most interested in a certain fish.  Using the interactive image, I can see the fish on the image and learn more about it without having to scroll through the entire article. 

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Topics: Featured, Visual Web, Media, Images

Image of the Week: Interactive How-to Video Review from Dirt Rider

Posted by Andrew Beelitz on Aug 20, 2018 5:53:03 PM

ThingLink user: Dirt Rider - 10 Items To Use When Changing A Dirt Bike Tire 

Description:  Dirt Rider is a digital media publisher who provides their readers with buying guides, gears and parts recommendations, and how-to content for dirt bike riding.  In this specific article, Dirt Rider educates their readers with unique tips for decreasing the hassle of changing motorcycle tires and different products they recommend.  While watching the how-to video, readers can learn more and purchase the ten products Dirt Rider recommends by clicking on the interactive hot spots that appear throughout the video. 

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Topics: Featured, Visual Web, Product Marketing, Video, retail, Media

Image of the Week: 360° Customer Success Story from Salesforce

Posted by Andrew Beelitz on Aug 2, 2018 12:02:40 PM

ThingLink user: Salesforce Commerce Cloud (click to explore live or embedded below)

Description:  Educating your potential customers with client success stories is critical for improving sales conversion.  Salesforce Commerce Cloud uses ThingLink on a landing page that highlights how their product helped Boggi Milano master today’s unified customer experience.  Explore this interactive 360° tour to take a closer look at how Boggi extends digital innovation into the store and enables sales associates to engage with shoppers anywhere on the floor.  This innovative product marketing technique transports new leads and potential customers to a physical location to learn unique selling points firsthand. 

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Topics: Featured, Visual Web, Brand, 360, VR, Product Marketing