Bringing a New Dimension To The Visual Web

Image of the Week: 360° Explore the Space from Drive Shack Orlando

Posted by Andrew Beelitz on Sep 7, 2018 1:43:04 PM

ThingLink user:  Drive Shack Orlando - 360° walkthrough tour

Description:  Drive Shack Orlando, an entertainment company that combines golf, competition, dining, and fun, takes customers on a walkthrough tour of their stunning entertainment complex with a ThingLink 360° experience.  Visitors to the Drive Shack website can "explore the space" and learn about the various amenities and unique offerings available for their next visit by clicking the arrows to navigate.  If you are a business in the entertainment industry, using a ThingLink 360° experience is an affordable, simple and innovative solution to educate and excite new customers about your destination. 

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Topics: Featured, Visual Web, VR, 360, Brand

Image of the Week: 360° Customer Success Story from Salesforce

Posted by Andrew Beelitz on Aug 2, 2018 12:02:40 PM

ThingLink user: Salesforce Commerce Cloud (click to explore live or embedded below)

Description:  Educating your potential customers with client success stories is critical for improving sales conversion.  Salesforce Commerce Cloud uses ThingLink on a landing page that highlights how their product helped Boggi Milano master today’s unified customer experience.  Explore this interactive 360° tour to take a closer look at how Boggi extends digital innovation into the store and enables sales associates to engage with shoppers anywhere on the floor.  This innovative product marketing technique transports new leads and potential customers to a physical location to learn unique selling points firsthand. 

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Topics: Featured, Visual Web, VR, 360, Brand, Product Marketing

Image of the Week: Interactive 360° Product Marketing from Olovi 3D

Posted by Andrew Beelitz on Jul 17, 2018 6:01:05 PM

ThingLink user: Olovi 3D (click to explore live or embedded below)

Description:  This interactive 360° image by Olovi 3D breaks down the different components of their ointment and cream plant.  Using a 360° image to deconstruct their complex products is a visually engaging and easy vehicle for customers to explore and learn more about the product.  Educate customers with a 360° image describing what sets your product apart from the competition, it's key selling points, and for troubleshooting tips.  One creative way to incorporate this use case for your brand is to think about where your product is consumed, and capture a 360° image of that space.  For example, maybe you sell sports drinks.  Capture an image of a sporting event and label key-selling points within each hotspot.

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Topics: Featured, Visual Web, VR, 360

Image of the Week: Interactive 360° Cruise Ship from Travel Slide

Posted by Andrew Beelitz on Jul 10, 2018 5:36:35 PM

ThingLink user: Travel Slide 360° Cruise Ship (click to explore live or embedded below)

Description:  Travel Slide uses ThingLink to uniquely market their travel experiences digitally with interactive 360° previews for customers.  Each product landing page contains a beautiful, immersive view of the cruise ships and hotels that directly transports customers into the ship or hotel.  Customers can unlock videos, testimonials, and key selling points from hot spots that live within the tour.  Product marketing that is visual and attention grabbing results in stronger sales conversion of new visitors to your website. 

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Topics: Featured, Visual Web, VR, 360

Image of the Week: Experience the Royal Wedding with a 360° image from WDIV

Posted by Andrew Beelitz on May 9, 2018 3:19:36 PM

ThingLink user: WDIV Local 4 (click to explore live or embedded below)

Description: With the royal wedding quickly approaching May 19, 2018, WDIV Local 4 utilizes a ThingLink 360° image to give readers the experience of visiting this prestigious event.  Take a virtual trip to St. George's Chapel at Windsor Castle and click on the hot spots to learn about the royal wedding's history, key personalities, fun facts, and how you can be involved in the festivities. 

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Topics: Featured, Visual Web, VR, 360, Media

Activating Community Participation with ThingLink 360° Experiences

Posted by Andrew Beelitz on Apr 18, 2018 11:56:33 AM

ThingLink user: Melbourne Water & WaterAid (click to explore live or embedded below)

Looking for a unique and engaging way to activate participation in your initiative, cause, challenge, or project?  Let's take a look at how two organizations use ThingLink 360° experiences to build awareness and inspire viewers to participate in their initiatives.  Also, a unique ThingLink project idea for your organization. 

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Topics: Featured, Visual Web, VR, 360

Image of the Week: Condé Nast Traveler's 360° Experience of Mahou Beer Barrel Cellar

Posted by Andrew Beelitz on Apr 10, 2018 12:36:06 PM

ThingLink user: Condé Nast Traveler Spain (click to explore live or embedded below)

Description: Trends in digital advertising have shifted from banner ad-units to native advertising.  Blending ads as editorial content has become a much more engaging and productive vehicle for generating interactions within ads.  This opens the door for digital media companies to use more visual and interactive experiences like ThingLink within brand ad campaigns. 

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Topics: Featured, Visual Web, VR, 360

Image of the Week: Interactive 360° Haunted Hotel Tour from Schwäbische Zeitung

Posted by Andrew Beelitz on Mar 12, 2018 7:09:41 PM

ThingLink user: Schwäbische Zeitung (click to explore live)

Description: Over 100 years ago this hotel was frequented by the rich and famous of Germany, but today it is the site of an infamous crime scene.   Is it really haunted in this German hotel, dubbed the "crime scene" hotel?  Whether it is really haunted in the hotel, you can find out on Schwäbische Zeitung's virtual tour. The best way to enjoy the tour is with headphones and a VR glasses such as the Google Cardboard.

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Topics: Featured, Visual Web, VR, 360

Image of the Week: Interactive 360° Dairy Farm Experience from Discovery Education

Posted by Andrew Beelitz on Feb 12, 2018 3:40:08 PM

ThingLink user: Discovery Education (click to explore live)

Description: Discovery Education created an interactive 360° experience to teach viewers how #STEM has impacted dairy farming.  Click on each of the hotspots to discover the cows, communities and journey of dairy that transports students and viewers straight to the farm. 

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Topics: Featured, Visual Web, VR, 360

CONTEXT IS THE KING: THE PROMISE OF VIRTUAL EXPERIENCES IN CORPORATE LEARNING

Posted by Ulla Engeström on Feb 1, 2018 4:50:14 PM

I was recently reading about the transitioning landscape for corporate learning. Experts in the area are not holding back their views about the need for change. “We’re in early stages of a major disruption”, writes Josh Bersins, founder of Bersin by Deloitte. “The need to modernize corporate learning is critical”, says Barbara Kurshan director of Academic Innovation at the University of Pennsylvania. The main drivers for change, as Bersin and Kurshan note, are quite clear:

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Topics: VR, virtual tour, 360, corporate learning