Want to send a special holiday greeting this year? We have three great ideas and five stunning photos that you can copy and remix to create your own!
Meet Nicolas Becquet, a Journalist and the Digital Platforms Manager at L'Echo. In this case study Nicolas describes his experience with ThingLink over the past five years and how he utilizes our new 360°/VR image editor for interactive virtual tours. Continue reading and explore the four stunning interactive tours created by Nicolas.
"I have worked with Thinglink for five years and it's a very effective way to create rich pictures quickly. The interactive hotspots are a good way to engage our audience and ThingLink's analytics prove that it performs well.
As you're thinking about new marketing ideas for 2017, here's one: Create an interactive 360° tour that let students and parents visit your campus virtually. There are three good reason for doing this:
ThingLink user: Sportsnet Canada (click the explore live)
Description: Sports fans represent one the most engaged audiences in the world. Passionate fans will seek and unlock as much content about their favorite teams as possible. Use ThingLink to give your team's fans a unique guided 360°/VR tour that they normally wouldn't dream of experiencing. Sportsnet's "Know Your Raptors" article includes a guided tour of the NBA Toronto Raptors locker room that is layered with video clips of the head coach and players. Get to know the Toronto Raptor by clicking on the profile picture hotspots on each locker.
ThingLink user: Ouest France (click the explore live)
Description: Enhancing editorial content with 360°/VR images will increase reader engagement and time spent on your site. Ouest France achieves this by embedding a unique interactive experience into the body of an editorial featuring a local surveying expedition. Readers of Ouest France can take a guided journey inside the boat captain Yann Elies uses on his expedition directly from their phone, tablet, desktop or VR headset.
The visual media landscape has recently evolved for the better with the widespread introduction of 360° content. ThingLink allows digital teams to effortlessly add a final interactive layer to this content. Take this unique use case from the Dallas Morning News showcasing Jerry Jones' Valley Ranch office in a 360° format.
ThingLink user: Yucca Villas Real Estate (click to explore live)
Description: 360° tours are the best way to digitally showcase property listings if you work in real estate. Potential property owners can fully rotate around each scene and click on hotspots to unlock relevant selling points, video clips and transitions to each room of the listing. Set yourself apart from the competition with our unique and engaging solution that increases the liklihood of potential buyers converting into satisfied property owners.
Creator: L'Echo (click to explore live)
Description: L'Echo uses ThingLink's 360° image editor to perfection with this stunning virtual tour of a new public revitalization project. The scenes are introduced by the narrator of the tour and each hotspot unlocks more information about the behind-the-scenes details of construction progress. Follow the narrator on her journey by clicking on the arrows to navigate to the next 360° scene. This transition feature allows publishers to include an unlimited amount of 360° images into one virtual tour unit.
360° photography does not require stitching software, photoshop, and a thousand dollar rig. Many ThingLink users prefer to use the Ricoh Theta S to easily create their own high quality 360° images. Learn how to go from photoshoot to finished product with the Ricoh Theta S and these three steps.
Creator: CCMA (click to explore live)
Description: The best option on the market to fully immerse your readers within an experience is 360°/VR content. CCMA uses ThingLink to provide their readers with a 360° walk-through recap of a national holiday celebration. Click the arrows in this scene to navigate through the main highlights and background audio is used to provide extra immersion within each scene. These sound bites include speeches, music, and ambient noises heard at the celebration. Viewing this content within a VR headset gives readers a direct experience of the event from anywhere in the world.