ThingLink - Bringing a New Dimension To The Visual Web

Image of the Week: Interactive 360°/VR tour from L'Echo

Posted by Andrew Beelitz on Aug 1, 2017 3:20:26 PM

ThingLink user: L'Echo 360 tour (click to explore live use case)

Description: L'Echo has been the most consistent and creative users of ThingLink's 360°/VR image editor.  In this image of the week we feature a stunning aparment tour of Didier Reynders, the Foreign Affairs Minister of Belgium.  Stroll inside the apartment at Palais D'Egmont and click on the hotspots to discover this Minister's literary world.  Each hotspot will include images and audio clips. 

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Topics: Featured, Visual Web, VR, 360

Case Study: Habitat 360° competition with Punch Communications

Posted by Andrew Beelitz on Jul 6, 2017 9:28:41 AM

Earlier this year, Punch Communications worked with ThingLink to execute a 360° competition experience for Habitat – one of the agency’s top brands.  

The goal? To promote the House of Holland x Habitat collaboration, as well as highlighting a shoppable storefront for the new product range. Adding clickable nodes meant Punch was able to drive web traffic to the product pages, whilst also promoting the wider campaign across YouTube and the Habitat blog.

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Topics: Featured, Visual Web, VR, 360

Image of the Week: Interactive 360° tour from FashionUnited

Posted by Andrew Beelitz on Jun 19, 2017 5:02:38 PM

ThingLink user: FashionUnited (click to explore live)

Description: This interactive tour from FashionUnited consists of six 360° photos, which enables readers to pay a virtual visit. Clicking on the arrow hotspots will take readers on a journey from the entrance into all the spaces. Each photo contains interactive elements, including pictures, videos or audio. Click on the buttons to unlock the content.

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Topics: Featured, Visual Web, VR, 360

Using Interactive 360° Images in Sports Marketing

Posted by Andrew Beelitz on May 10, 2017 10:31:23 AM

Sports fans represent one of the largest and most engaged audiences in the world.  In the United States alone, the sports industry is projected to exceed $75 billion in value by 2019.  The greatest drivers of this expansive growth are the increase in revenue from media rights deals and the availability of digital content.  The infinite number of media outlets available to today's consumer makes it critical for your content to stand out and engage fans so that they keep coming back  

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Topics: Featured, Visual Web, VR, 360

Image of the Week: Interactive 360° tour from Coca-Cola

Posted by Andrew Beelitz on May 3, 2017 2:46:06 PM

ThingLink user: Coca-Cola France (click to explore live)

Description: In the heart of Paris, Coca-Cola France recently opened a new space where customers can exchange around soft drinks called "Le Soft". This concept is dedicated to offering customers refreshments and teaching them about Coke brands and future initiatives.  Coca-Cola sought to give a tour of this space for their digital audience so they turned to ThingLink to make an interactive 360° experience. Navigate between the three rooms and click the hotspots to discover the foundations of Coca-Cola France's identity. 

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Topics: Featured, Visual Web, VR, 360

Image of the Week: Interactive 360° tour from Mittelbayerische

Posted by Andrew Beelitz on Mar 28, 2017 12:25:53 AM

ThingLink user: Mittelbayerische (Click link to explore live or scroll down this post)

Description: Regional German newspaper Mittelbayerische uses ThingLink to provide more information about a historic unsolved murder mystery from 1978 with a 360° tour of the crime scene.  Clicking on each hotspot will unlock a picture taken during the investigation and descriptive text provides context for each image.  The use of a 360° image within this article creates a unique and memorable experience for the reader. 

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Topics: Featured, Visual Web, VR, 360

3 ideas for a virtual 360° holiday greeting

Posted by Ulla Engeström on Dec 19, 2016 10:02:17 AM

Want to send a special holiday greeting this year? We have three great ideas and five stunning photos that you can copy and remix to create your own!

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Topics: How To, VR, 360photos, holiday greeting, xmas

Case Study: 4 interactive 360°/VR tours from L'Echo

Posted by Andrew Beelitz on Dec 9, 2016 3:55:26 PM

Meet Nicolas Becquet, a Journalist and the Digital Platforms Manager at L'Echo. In this case study Nicolas describes his experience with ThingLink over the past five years and how he utilizes our new 360°/VR image editor for interactive virtual tours.  Continue reading and explore the four stunning interactive tours created by Nicolas. 

"I have worked with Thinglink for five years and it's a very effective way to create rich pictures quickly. The interactive hotspots are a good way to engage our audience and ThingLink's analytics prove that it performs well.

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Topics: VR, 360photos

3 Reasons Why You Should Create An Interactive 360° Tour of Your Campus

Posted by Rachel Cohen on Dec 2, 2016 8:16:33 PM

As you're thinking about new marketing ideas for 2017, here's one: Create an interactive 360° tour that let students and parents visit your campus virtually. There are three good reason for doing this:

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Topics: VR

Sports Marketing: Interactive 360°/VR Toronto Raptors Locker Room Tour from Sportsnet

Posted by Andrew Beelitz on Nov 22, 2016 4:02:52 PM

ThingLink user: Sportsnet Canada (click the explore live) 

Description: Sports fans represent one the most engaged audiences in the world.  Passionate fans will seek and unlock as much content about their favorite teams as possible.  Use ThingLink to give your team's fans a unique guided 360°/VR tour that they normally wouldn't dream of experiencing.  Sportsnet's "Know Your Raptors" article includes a guided tour of the NBA Toronto Raptors locker room that is layered with video clips of the head coach and  players.  Get to know the Toronto Raptor by clicking on the profile picture hotspots on each locker.  

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Topics: Featured, Visual Web, VR