Since we released ThingLink 360 last year, our team has gathered tons of feedback and feature requests from many user groups. This batch of enhancements includes many of the top 360 requests from our users in 2017, and we're excited to share them with you in this blog post.
ThingLink user: KiKA - Beutolomäus Series
Description: The series about Beutolomäus, the loyal and faithful fellow of Santa Claus, ranks among the most popular programs in German children's television. For the first time ever, this year's new production shows the endearing Beutolomäus character as a computer animated figure via CGI. As one of the supplements alongside the 24 episode series (December 1st - 24th) KiKA devised a well-designed Advent calendar, using ThingLink to place the calendar windows inside the 360° view of Santa Claus' house. Children were able to enter the house and discover the 24 windows containing cooking recipes, book reviews, tips for cutting and sticking, a Beutolomäus game, and exclusive backstage material from the TV production. Every Sunday revealed a competition for the viewers to win a prize.
Have you been searching for an easy way to acquire 360° images, but don't have a 360° camera? In this blog post you will learn the simple steps needed to download a 360° image from Google Street View (GSV) using Pano Fetch and upload it to ThingLink. This process only takes one minute and will provide you with a vast library of high quality 360° images covering many topics.
ThingLink user: WaterAid 360° Experience (click to explore live)
Description: WaterAid is a magnificent organization that has teams in 34 countries that work to change millions of lives every year with clean water, decent toilets and good hygiene. In a recent article, WaterAid introduces their supporters to Tombohuaun, a village located deep in the jungle of Sierra Leone. Within this article readers will find a unique and engaging 360° experience, allowing them to see the village and get to know the people who live there. A second image details the village waterhole so that WaterAid can explain the challenges faced while living with dirty water.
With Thanksgiving and Christmas right around the corner I want to provide you with five unique and engaging ways to incorporate interactive media into holiday marketing campaigns. These five use cases will include images, video and 360/VR images and click the links to view them embedded live.
There is an infinite number of creative use cases to use ThingLnk for covering major news events with interactive media. As digital storytelling shifts to visual media, ThingLink allows you to tell a complete and unique story through the vehicle of an image, video or 360 image. In this weeks image of the week we feature how two media publishers covered Hurricane Irma's path over Florida with an interactive audio map and 360/VR experience.
Since we released ThingLink's interactive 360°/VR image editor last year the most popular request has been to have more customization and layout types while building tags. Our new feature called "Custom Tags" provides a creative solution to this request by offering five customizable layouts for 360 annotation. Read more about the custom tags feature and watch our short demo below on how to access this feature on your profile.
ThingLink user: TV3 Norway (click to explore live)
Description: A popular home redecoration show on the TV3 network called Eventyrlig Oppussing creates an interactive virtual storefront that allows viewers to purchase and learn more about the products seen in the show. Ole Peder Henriksen, Head of Creative Content at TV3 explains, "the value of the 360 experience is that we can continue to tell the story of our television program after it has aired. This lets our viewers discover the redecoration and the partners that contributed".
ThingLink user: Migros Virtual Store (click to explore live)
Description: Migros is large supermarket chain in Switzerland and they use ThingLink to give a 360° tour unveiling a new storefront that recently opened for commuters in a busy train station. Hovering over the hotspots will reveal the different products being offered, as well as a video clips of the store. This is a highly unique and engaging way to preview a new store opening and get customers excited about shopping in the new location.
ThingLink user: L'Echo 360 tour (click to explore live use case)
Description: L'Echo has been the most consistent and creative users of ThingLink's 360°/VR image editor. In this image of the week we feature a stunning aparment tour of Didier Reynders, the Foreign Affairs Minister of Belgium. Stroll inside the apartment at Palais D'Egmont and click on the hotspots to discover this Minister's literary world. Each hotspot will include images and audio clips.