With Thanksgiving and Christmas right around the corner I want to provide you with five unique and engaging ways to incorporate interactive media into holiday marketing campaigns. These five use cases will include images, video and 360/VR images and click the links to view them embedded live.
There is an infinite number of creative use cases to use ThingLnk for covering major news events with interactive media. As digital storytelling shifts to visual media, ThingLink allows you to tell a complete and unique story through the vehicle of an image, video or 360 image. In this weeks image of the week we feature how two media publishers covered Hurricane Irma's path over Florida with an interactive audio map and 360/VR experience.
Since we released ThingLink's interactive 360°/VR image editor last year the most popular request has been to have more customization and layout types while building tags. Our new feature called "Custom Tags" provides a creative solution to this request by offering five customizable layouts for 360 annotation. Read more about the custom tags feature and watch our short demo below on how to access this feature on your profile.
ThingLink user: TV3 Norway (click to explore live)
Description: A popular home redecoration show on the TV3 network called Eventyrlig Oppussing creates an interactive virtual storefront that allows viewers to purchase and learn more about the products seen in the show. Ole Peder Henriksen, Head of Creative Content at TV3 explains, "the value of the 360 experience is that we can continue to tell the story of our television program after it has aired. This lets our viewers discover the redecoration and the partners that contributed".
ThingLink user: Migros Virtual Store (click to explore live)
Description: Migros is large supermarket chain in Switzerland and they use ThingLink to give a 360° tour unveiling a new storefront that recently opened for commuters in a busy train station. Hovering over the hotspots will reveal the different products being offered, as well as a video clips of the store. This is a highly unique and engaging way to preview a new store opening and get customers excited about shopping in the new location.
ThingLink user: L'Echo 360 tour (click to explore live use case)
Description: L'Echo has been the most consistent and creative users of ThingLink's 360°/VR image editor. In this image of the week we feature a stunning aparment tour of Didier Reynders, the Foreign Affairs Minister of Belgium. Stroll inside the apartment at Palais D'Egmont and click on the hotspots to discover this Minister's literary world. Each hotspot will include images and audio clips.
The goal? To promote the House of Holland x Habitat collaboration, as well as highlighting a shoppable storefront for the new product range. Adding clickable nodes meant Punch was able to drive web traffic to the product pages, whilst also promoting the wider campaign across YouTube and the Habitat blog.
ThingLink user: FashionUnited (click to explore live)
Description: This interactive tour from FashionUnited consists of six 360° photos, which enables readers to pay a virtual visit. Clicking on the arrow hotspots will take readers on a journey from the entrance into all the spaces. Each photo contains interactive elements, including pictures, videos or audio. Click on the buttons to unlock the content.
Sports fans represent one of the largest and most engaged audiences in the world. In the United States alone, the sports industry is projected to exceed $75 billion in value by 2019. The greatest drivers of this expansive growth are the increase in revenue from media rights deals and the availability of digital content. The infinite number of media outlets available to today's consumer makes it critical for your content to stand out and engage fans so that they keep coming back
ThingLink user: Coca-Cola France (click to explore live)
Description: In the heart of Paris, Coca-Cola France recently opened a new space where customers can exchange around soft drinks called "Le Soft". This concept is dedicated to offering customers refreshments and teaching them about Coke brands and future initiatives. Coca-Cola sought to give a tour of this space for their digital audience so they turned to ThingLink to make an interactive 360° experience. Navigate between the three rooms and click the hotspots to discover the foundations of Coca-Cola France's identity.