Bringing a New Dimension To The Visual Web

Some weeks ago we got a note from Leonardo Coelho, a journalist and a student at the Federal University of Rio de Janeiro. After the devastating fire that destroyed the National Museum of Rio de Janeiro, Leonardo had started working on a project that developed new ways for people to remember and share memories of the museum they loved. To us, Leonardo’s initiative struck as a truly wonderful example of how 360 media and immersive publishing can support cultural preservation, and we wanted to take a moment to share Leonardo’s story with you.

ThingLink user: Mittelbayerische - Interactive Infographic (created with new editor)

Description:  Using ThingLink's 360° image editor Mittelbayerische creates an interactive advent calendar for their readers.  Each hotspot includes a variety of surprises, quizzes and Christmas stories that are opened each day.  This experience is a unique way to get readers or customers engaged during the holiday season.  Other interactive holiday campaigns include shoppable showrooms, seasons greeting messages from your team, and festive blog posts.

ThingLink user: Routledge - Interactive Infographic (created with new editor)

Description:  Routledge uses ThingLink's new editor to create a helpful infographic for teachers to explore while chosing books to use in the classroom. The infographic is targeted at Psychology faculty and each hotspot educates on different Routledge products, using online resources, and even a free eBook download.  The new editor offers many advantages over the previous ThingLink editor and you can read this post on why our team recommends switching to the new editor. 

Get Access to all Editor Features: Test campaign ideas and graphics

Starting January 1st, free business account users will be able to access all the new ThingLink editor features including new tag layouts, customization, full screen viewing, and 360 photo editing. This makes it easier to test content creation with ThingLink before upgrading to a paid plan. 

Our new distributor program offers resellers an easy way to create ThingLink accounts to customers.  In this blog post you will learn how to create activation codes and instructions for clients to redeem the codes.  If you have questions, or you want to become a ThingLink Distributor, please email our team at sales@thinglink.com.  Once you are approved, we will schedule a demo to go over best practices and project ideas for clients.

ThingLink user:  City of Espoo  - interactive floor plan layered with 360° images

Description:  Building interactive maps and floor plans with ThingLink is a popular way to educate viewers about physical spaces or administer virtual tours.  For example, you can create an interactive floor plan of your corporate office to acclimate new employees before their first day, or interactive maps featuring your organization's initiatives in a certain region.  The City of Espoo, Finland layers 360° images on top of each room appearing in this floor plan of a new service center.  This virtual tour gives visitors a view inside the service center and learn where a certain service is located and how to get there.   If you are looking to acquire an easy to use DIY 360° camera for making interactive maps or floor plans we recommend the Ricoh Theta. 

Our brand new interactive image editor offers a wide range of new features and much more flexibility than the previous editor.  We recommend switching to the new image editor by enabling it in the interface tab of your account settings here.  Note that if you change to the new editor it won't alter previously uploaded content and is only be activated for new uploads.  Continue reading for a summary of the main highlights and why we believe you should switch to the more powerful new editor. 

ThingLink user: Blick  - Interactive Maps Microsite

Description:  Blick takes their storytelling to an entirely new level with this microsite featuring nine unique interactive maps.  Using ThingLink's new image editor, each map highlights a different theme for how to spend summer holiday in Switzerland.  For example, one map highlights great places to spend time with family, while other maps review the best places to eat, relax and hike.  Readers can educate themselves by clicking on the hotspots to learn about each destination and click to view their website.  This visual experience is very engaging for viewers and replaces long-form content that is text heavy. 

Have you been interested in creating interactive infographics and 360° experiences for your organization or customers, but could not yet commit to a full Premium plan? We have exciting news for you: ThingLink just launched a new Professional business plan that gives an individual content creator the most flexible and affordable way to get started with creating stunning interactive visuals!

ThingLink user: River Island  - Interactive 360° Shoppable Experience

Description: River Island recently expanded into homeware and uses ThingLink interactive 360° images for digital customers to immerse themselves in the pop-up shops.  Exploring the three rooms gives viewers the power chose their preferred style, as well as click on the hotspots and purchase the products they're browsing.  Our new tag layouts are fully responsive on mobile and work excellent on all screen sizes.   In this use case, we see the e-commerce tag in action that includes a customizable picture, product description, price, and call-to-action button.