Bringing a New Dimension To The Visual Web

Andrew Beelitz

Andrew Beelitz is Growth Operations Director of ThingLink, an interactive media platform that empowers publishers, marketers, and educators to create more engaging content by adding call to action links to images and videos. Based in New York City, Andrew is responsible for ThingLink's operations and is very active in growth, product, and strategy initiatives.
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Recent Posts

ThingLink Spotlight: Interactive Player Introductions from Arsenal Soccer

Posted by Andrew Beelitz on Jan 6, 2020 3:35:02 PM

ThingLink user:  Arsenal Soccer (click to explore live page) - Arsenal uses cleverly designed interactive illustrations to create an immersive experience for their fans to meet each player. While navigating from the team news section of Arsenal's website, unique landing pages include an image for fans to learn more about important career dates, goal video clips, birthday, height/weight and a link to Twitter profiles. Using interactive images is an engaging way to educate your audience on any person or place.  Project idea: simplify your team introduction landing page with an interactive image or 360° image featuring your staff.

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Topics: Featured, Visual Web, Brand

ThingLink Spotlight: Interactive Infographics from Schneider Electric

Posted by Andrew Beelitz on Dec 6, 2019 3:13:24 PM

ThingLink user:  Schneider Electric - Blog posts can quickly become very text-heavy, which causes readers to engage less with your content.  As the web shifts to more visual media like images and videos, we recommend incorporating as many as possible into your blog posts to capture the attention of today's readers.  Using interactive hotspots within visual media allows authors to continue telling their story without having to increase article length with many lines of text.  The examples below show how Schneider Electric has continuously leveraged interactive infographics within blog posts to generate stunning communication experiences.  

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Topics: Featured, Visual Web, Infographic, Brand

ThingLink Spotlight: Interactive Global Annual Report from WaterAid

Posted by Andrew Beelitz on Oct 22, 2019 4:05:35 PM

ThingLink user: WaterAid - is a remarkable organization who focuses on making clean water, decent toilets and good hygiene normal for everyone, everywhere.  Read more about their amazing work and make a contribution, here!  Each year the WaterAid digital team puts together a landing page that reviews their various initiatives in the form of a Global Annual Report.  In order to increase engagement and improve the experience of readers, WaterAid uses two interactive images on their landing page, one map and one infographic.  Continue reading to explore these examples and learn pro tips if you want to create similar content! 

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Topics: Featured, Visual Web, Infographic, Map, Government

ThingLink Spotlight:  Spooky Halloween theme park map from DERTOUR

Posted by Andrew Beelitz on Oct 17, 2019 4:49:35 PM

ThingLink user: DERTOUR - BOO! It is Halloween and at the Europa-Park theme park and resort!  Seeking to create a stunning, visual experience to bring their website content to life, DERTOUR creates an interactive map featuring many great attractions in the theme park that guests can experience.  Interactive content is the ideal solution for communicating, educating, and reeling in your audience within landing pages as we see in this example.  Behind every pumpkin hides one of the fantastic Halloween highlights awaiting guests at Europa-Park. Just click through, be amazed - and with a little luck even win free tickets. Our tip: turn on the sound!

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Topics: Featured, Visual Web, virtual tour, Map, Brand

ThingLink Feature:  Experience the Opel Arena in 360° from VRM

Posted by Andrew Beelitz on Oct 1, 2019 3:06:59 PM

ThingLink user: VRM Arena Tour - VRM is a regional media company that uses ThingLink in this article to give readers the experience of touring the Opel Arena in Germany.  The tour begins with an aerial view outside of the stadium and readers can click on the various illustrations to explore points of interest.  For example, clicking the field will take you to a 360° view from on the field, and clicking the shopping bag will take you to explore the stadium store.  This use case highlights the ability to include regular flat images into your 360° tour.  Including a regular image as your starting point gives the reader an easy to navigate table of contents that they can revisit at any point within the tour. 

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Topics: Featured, Visual Web, VR, virtual tour, 360, Media

Using ThingLink Interactive Content in Real Estate

Posted by Andrew Beelitz on Sep 4, 2019 2:14:43 PM

Many real estate agents from small local shops to large commercial brands are leveraging interactive content to tell more visual stories or market properties more effectively.  In this blog post you will learn four project ideas for using ThingLink interactive content in your real estate marketing, communications and property tours. These include 1) schematic floor plans 2) concept designs 3) project site maps and 4) property tours. 

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Topics: Featured, Visual Web, VR, virtual tour, 360

[Video]: How to create a ThingLink!

Posted by Andrew Beelitz on Aug 16, 2019 11:21:26 AM

Watch this short video to acquaint yourself with how easy it is to create a ThingLink with out latest updates included.   In this video you will learn the 3-step process of uploading content, using the five tag layouts available, and publishing your content.   We are always looking to improve our product and would love to hear from you with feedback or feature requests, don't hesitate to get in touch!  

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Topics: Featured, Visual Web, How To, Video

How to use Google Street View app to capture 360 photos for ThingLink

Posted by Andrew Beelitz on Aug 15, 2019 1:08:09 PM

360 cameras allow you to take high-quality images for your school, business or marketing project. However, if you do not have the funding for such equipment or just want to try out 360 images, you can use the free Google Street View app on your phone. Continue reading to learn how to actually take these photos on the app, exporting them to ThingLink, and some live examples! 

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Topics: Featured, Visual Web, How To, VR, 360

ThingLink Feature: Interactive product marketing from CoMap Control

Posted by Andrew Beelitz on Jul 31, 2019 2:31:35 PM

ThingLink user: CoMap Control - marketing your products visually in today's web environment is critical when it comes to capturing attention and presenting information in an engaging way for customers.  Using interactive hotspots to deconstruct and market your products is an easy and powerful method for continuing your product's story through a piece of visual content where normally it could be challenging to design the necessary text within an illustration.  Using text, image and video hotspots, CoMap Control visually breaks down the key features and selling points for one of their intelligent electronic control products and solutions.  Continue reading to explore the live example. 

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Topics: Featured, Visual Web, Infographic, Brand

ThingLink Feature: Visit the Cincinnati Orchestra with this 360° Tour

Posted by Andrew Beelitz on Jul 11, 2019 2:38:04 PM

ThingLink user: Cincinnati Orchestra - take a virtual trip directly into the conductors chair of the Cincinnati Orchestra with this interactive 360° tour.  Learners can navigate through each section of the orchestra, hearing specific instruments in the background, seating arrangement locations, and explore embedded Wikipedia pages on each instrument.  ThingLink 360° tours can be consumed on any device, screen size, and within VR headsets powered by WebVR (view compatible headsets). This content was captured with a Go Pro 360 camera. 

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Topics: Featured, Visual Web, VR, 360, Government