Prior to the Covid-19 pandemic, educational institutions relied heavily on in-person visits to attract new admissions for the following school year. With limits on physical visits, school admission teams are increasingly relying on digital marketing and communications and are using ThingLink to create engaging virtual visits instead.
ThingLink user: Wilhelmsen (click to explore live page) -Wilhelmsen is a global maritime industry group, employing more than 21,000 people across 75 nations. The Wilhelmsen group operates the largest maritime network in the world, with over 2200 locations. As the Covid-19 pandemic sweeps the globe, industries around the world are facing a multitude of new problems daily. The first key problem Wilhelmsen faces is making a large mass of information easily accessible to their 21,000 employees on specific restrictions and updates to key global ports.
ThingLink user: FashionUnited (click to explore live page) - Virtual tours are most commonly associated with 360/VR images, videos or still images of a physical space. FashionUnited shows how ThingLink's tour creator layout expands this notion by combining any image into one unified experience. Their editorial team published an interactive map featuring highlights from the biggest European fashion trade shows in 2020. Clicking on the various icons will give viewers a deeper dive into each specific region.
ThingLink user: Pool Corp (click to explore live page) - Oftentimes complex products are best presented visually and this is how Pool Corp uses ThingLink in February's spotlight. Visitors of the site can view this interactive illustration to get ideas on various renovation projects that will give new life to their pools and learn all the reasons why updating your pool is a good idea and an economically smart choice in the long run. Since pools have many parts, Pool Corp deconstructs each element with a unique hotspot including a tip and link to relevant product lines.
ThingLink user: JLL California (click to explore live page) - Making maps and aerial views actionable with interactive hotspots is one of the top use cases amongst all ThingLink user segments. Maps are especially conducive to interactive elements because they require you to label or explain specific geographical locations with information that would be challenging to implement into the map design. Using icons and ThingLink hotspots, JLL California elegantly provides an interactive tour of their office campus and surrounding area without disrupting the visual nature of the map. Using interactive content provides a more visual and engaging experience on landing pages that will keep your viewers spending time on the page longer.
ThingLink user: Arsenal Soccer (click to explore live page) - Arsenal uses cleverly designed interactive illustrations to create an immersive experience for their fans to meet each player. While navigating from the team news section of Arsenal's website, unique landing pages include an image for fans to learn more about important career dates, goal video clips, birthday, height/weight and a link to Twitter profiles. Using interactive images is an engaging way to educate your audience on any person or place. Project idea: simplify your team introduction landing page with an interactive image or 360° image featuring your staff.
ThingLink user: Schneider Electric - Blog posts can quickly become very text-heavy, which causes readers to engage less with your content. As the web shifts to more visual media like images and videos, we recommend incorporating as many as possible into your blog posts to capture the attention of today's readers. Using interactive hotspots within visual media allows authors to continue telling their story without having to increase article length with many lines of text. The examples below show how Schneider Electric has continuously leveraged interactive infographics within blog posts to generate stunning communication experiences.
ThingLink user: WaterAid - is a remarkable organization who focuses on making clean water, decent toilets and good hygiene normal for everyone, everywhere. Read more about their amazing work and make a contribution, here! Each year the WaterAid digital team puts together a landing page that reviews their various initiatives in the form of a Global Annual Report. In order to increase engagement and improve the experience of readers, WaterAid uses two interactive images on their landing page, one map and one infographic. Continue reading to explore these examples and learn pro tips if you want to create similar content!
ThingLink user: DERTOUR - BOO! It is Halloween and at the Europa-Park theme park and resort! Seeking to create a stunning, visual experience to bring their website content to life, DERTOUR creates an interactive map featuring many great attractions in the theme park that guests can experience. Interactive content is the ideal solution for communicating, educating, and reeling in your audience within landing pages as we see in this example. Behind every pumpkin hides one of the fantastic Halloween highlights awaiting guests at Europa-Park. Just click through, be amazed - and with a little luck even win free tickets. Our tip: turn on the sound!
ThingLink user: VRM Arena Tour - VRM is a regional media company that uses ThingLink in this article to give readers the experience of touring the Opel Arena in Germany. The tour begins with an aerial view outside of the stadium and readers can click on the various illustrations to explore points of interest. For example, clicking the field will take you to a 360° view from on the field, and clicking the shopping bag will take you to explore the stadium store. This use case highlights the ability to include regular flat images into your 360° tour. Including a regular image as your starting point gives the reader an easy to navigate table of contents that they can revisit at any point within the tour.