Bringing a New Dimension To The Visual Web

Andrew Beelitz

Andrew Beelitz is Growth Operations Director of ThingLink, an interactive media platform that empowers publishers, marketers, and educators to create more engaging content by adding call to action links to images and videos. Based in New York City, Andrew is responsible for ThingLink's operations and is very active in growth, product, and strategy initiatives.
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Recent Posts

Image of the Week: 360° Explore the Space from Drive Shack Orlando

Posted by Andrew Beelitz on Sep 7, 2018 1:43:04 PM

ThingLink user:  Drive Shack Orlando - 360° walkthrough tour

Description:  Drive Shack Orlando, an entertainment company that combines golf, competition, dining, and fun, takes customers on a walkthrough tour of their stunning entertainment complex with a ThingLink 360° experience.  Visitors to the Drive Shack website can "explore the space" and learn about the various amenities and unique offerings available for their next visit by clicking the arrows to navigate.  If you are a business in the entertainment industry, using a ThingLink 360° experience is an affordable, simple and innovative solution to educate and excite new customers about your destination. 

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Topics: Featured, Visual Web, Brand, 360, VR

ThingLink Tip: Use GIFs to bring your images to life!

Posted by Andrew Beelitz on Aug 31, 2018 3:39:11 PM

Animated GIFs provide an easy way to bring tags to life and add that extra "wow factor" to your interactive images and 360 images.  GIFs are also an effective way to communicate information, or show a product or feature in action without relying on video content.  Not sure how to make GIFs?  You can easily create your own gifs with services like Quicktime Screen Recorder &  Makeagif.com Continue reading to see four use cases of GIFs being used in ThingLinks. 

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Topics: Featured, Visual Web, How To

Image of the Week: Interactive Style Finder from C.P. Hart

Posted by Andrew Beelitz on Aug 29, 2018 6:18:19 PM

ThingLink user: C.P. Hart- Monochrome Bathroom Style Finder

Description:  C.P. Hart uses an interactive style finder to showcase products within the inspiration section of their online store.  This experience allows customers to start imagining their new bathroom and learn about C.P. Hart's product offerings and features. In the landing page above, use the filter to browse styles, then click on the ThingLink hotspots to purchase products seen in each bathroom scene.  Anyone operating an e-commerce store can easily make a similar experiences to showcase your products and provide inspiration to customers.  

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Topics: Featured, Visual Web, Images, retail

Image of the Week: Interactive Article Introduction from Saveur

Posted by Andrew Beelitz on Aug 20, 2018 6:14:16 PM

ThingLink user: Saveur - Dried Seafood of Chinatown Guide

Description:  Using an interactive image is a great way to visually introduce a text-heavy article or topic.  In this use case, Saveur wrote an article featuring the dried seafood of Chinatown.  At the beginning of the article, Saveur embeds an image collage with ThingLink hotspots that previews the main topics of the article below.  This image captures reader attention from the jump, as well as gives them a nice user experience of previewing what will be discussed.  For example, maybe I am most interested in a certain fish.  Using the interactive image, I can see the fish on the image and learn more about it without having to scroll through the entire article. 

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Topics: Featured, Visual Web, Media, Images

Image of the Week: Interactive How-to Video Review from Dirt Rider

Posted by Andrew Beelitz on Aug 20, 2018 5:53:03 PM

ThingLink user: Dirt Rider - 10 Items To Use When Changing A Dirt Bike Tire 

Description:  Dirt Rider is a digital media publisher who provides their readers with buying guides, gears and parts recommendations, and how-to content for dirt bike riding.  In this specific article, Dirt Rider educates their readers with unique tips for decreasing the hassle of changing motorcycle tires and different products they recommend.  While watching the how-to video, readers can learn more and purchase the ten products Dirt Rider recommends by clicking on the interactive hot spots that appear throughout the video. 

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Topics: Featured, Visual Web, Product Marketing, Video, retail, Media

Image of the Week: 360° Customer Success Story from Salesforce

Posted by Andrew Beelitz on Aug 2, 2018 12:02:40 PM

ThingLink user: Salesforce Commerce Cloud (click to explore live or embedded below)

Description:  Educating your potential customers with client success stories is critical for improving sales conversion.  Salesforce Commerce Cloud uses ThingLink on a landing page that highlights how their product helped Boggi Milano master today’s unified customer experience.  Explore this interactive 360° tour to take a closer look at how Boggi extends digital innovation into the store and enables sales associates to engage with shoppers anywhere on the floor.  This innovative product marketing technique transports new leads and potential customers to a physical location to learn unique selling points firsthand. 

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Topics: Featured, Visual Web, Brand, 360, VR, Product Marketing

Image of the Week: Reimagining a local park by Melbourne Water

Posted by Andrew Beelitz on Jul 26, 2018 12:30:15 PM

ThingLink user: Melbourne Water Map (click to explore live or embedded below)

Description:  The Melbourne Water team has been working with residents, representatives from community groups and project partners to reimagine and co-design a section of Arnolds Creek in Melton, Australia.  This landing page features a detailed timeline of the project, as well as an interactive map that educates participants on the finalized design inspired from the local community.  Using an interactive map here allows viewers to learn more about the various improvements, features and amenities that will begin construction in October 2018. 

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Topics: Featured, Visual Web, Government, Map

Image of the Week: Interactive 360° Product Marketing from Olovi 3D

Posted by Andrew Beelitz on Jul 17, 2018 6:01:05 PM

ThingLink user: Olovi 3D (click to explore live or embedded below)

Description:  This interactive 360° image by Olovi 3D breaks down the different components of their ointment and cream plant.  Using a 360° image to deconstruct their complex products is a visually engaging and easy vehicle for customers to explore and learn more about the product.  Educate customers with a 360° image describing what sets your product apart from the competition, it's key selling points, and for troubleshooting tips.  One creative way to incorporate this use case for your brand is to think about where your product is consumed, and capture a 360° image of that space.  For example, maybe you sell sports drinks.  Capture an image of a sporting event and label key-selling points within each hotspot.

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Topics: Featured, Visual Web, 360, VR

Video: How to Improve Workplace Safety Training with Interactive Images

Posted by Andrew Beelitz on Jul 17, 2018 5:39:29 PM

WATCH VIDEO (2:11 min)

Workplace training is mandatory by law and every company needs to provide it.  However, providing training for your employees and keeping them up to date can be time, cost and labor intensive.  Watch this video to learn how a ThingLink account offers you the opportunity to create information rich and engaging training materials for your employees. 

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Topics: Featured, Visual Web, eLearning, Video, 360

ThingLink Feature: Interactive Dryer Troubleshooting & Tips from Sears

Posted by Andrew Beelitz on Jul 12, 2018 12:43:55 PM

ThingLink user: Interactive Image from Sears (click to explore live or embedded below)

Description:  Sears Home Services uses an interactive photo within their learning section article to explain common dryer misuse, along with tips to correct them and get dryers running properly.  In addition to including common problems and helpful solutions, Sears tags a YouTube video featuring top tips from a technician, and a link to schedule a demo with their repair services.  Sears uses custom icons and their own logo to match the look and feel of their website. 

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Topics: Featured, Visual Web