Bringing a New Dimension To The Visual Web

Ulla Engeström

Ulla Engeström is Founder & CEO of ThingLink, an interactive media platform that empowers publishers, marketers, and educators to create more engaging content by adding rich media links to photos and videos. Based in Palo Alto, Ulla is responsible for ThingLink's strategy and key partnerships.
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Recent Posts

Immersive Publishing for Cultural Preservation: Visiting the National Museum of Rio de Janeiro in Memories

Posted by Ulla Engeström on Dec 10, 2018 5:37:22 PM

Some weeks ago we got a note from Leonardo Coelho, a journalist and a student at the Federal University of Rio de Janeiro. After the devastating fire that destroyed the National Museum of Rio de Janeiro, Leonardo had started working on a project that developed new ways for people to remember and share memories of the museum they loved. To us, Leonardo’s initiative struck as a truly wonderful example of how 360 media and immersive publishing can support cultural preservation, and we wanted to take a moment to share Leonardo’s story with you.

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Topics: eLearning, immersive learning, cultural preservation, Featured

Upcoming: Free Business Account Terms Change

Posted by Ulla Engeström on Nov 30, 2018 5:19:54 PM

Get Access to all Editor Features: Test campaign ideas and graphics

Starting January 1st, free business account users will be able to access all the new ThingLink editor features including new tag layouts, customization, full screen viewing, and 360 photo editing. This makes it easier to test content creation with ThingLink before upgrading to a paid plan. 

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Topics: Policy, TOS

ThingLink and YetiTablet Announce Collaboration Bringing Multisensory Learning Experiences to Giant Tablets

Posted by Ulla Engeström on Sep 18, 2018 2:53:35 AM

The partnership  focuses on solutions that help patients, elders and students with learning disabilities navigate everyday challenges at home, school, or residential care facility.

Greetings from Dare to Learn Festival, Helsinki! We are happy to share that ThingLink and Kuori, the Finnish manufacturer of giant YetiTablet touch screens, have agreed on a partnership. Our goal is to deliver a new plug-and-play solution to hospitals and medical centers, residential care facilities, and special education classrooms for easily creating and displaying interactive, multisensory content on a large touch screen.

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Topics: edtech, partners, special education, hospitals, residential care

CONTEXT IS THE KING: THE PROMISE OF VIRTUAL EXPERIENCES IN CORPORATE LEARNING

Posted by Ulla Engeström on Feb 1, 2018 4:50:14 PM

I was recently reading about the transitioning landscape for corporate learning. Experts in the area are not holding back their views about the need for change. “We’re in early stages of a major disruption”, writes Josh Bersins, founder of Bersin by Deloitte. “The need to modernize corporate learning is critical”, says Barbara Kurshan director of Academic Innovation at the University of Pennsylvania. The main drivers for change, as Bersin and Kurshan note, are quite clear:

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Topics: virtual tour, 360, VR, corporate learning

ThingLink wins 2017 EdTechXGlobal Rise Award for promoting mobile 360 storytelling in schools

Posted by Ulla Engeström on Jun 29, 2017 7:00:00 AM

 EdTechXEurope, the largest education technology summit in Europe, announced the winners of its EdTechXGlobal startup awards at the fifth edition of its event at Kings Place in London. For each category, the awards showcase the top three start-ups across segmentation, geography and industry trends.

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Topics: 21st century learning, 360, edtech

ThingLink launches Women’s Rights 360° Virtual Field Trip

Posted by Ulla Engeström on Mar 7, 2017 3:30:10 PM

In celebration of International Women’s Day, ThingLink has created a series of interactive 360 stories highlighting information about education, healthcare, social justice, as well as women’s economic and political participation globally. The goal of the project is to help educators, students or parents address complex topics such as global gender equality with a new kind of immersive learning experience. The stories are narrated by women from around the world and can be viewed by anyone on desktop, smartphone or with mobile VR headsets such as Google Cardboard or Samsung Gear VR.   

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Topics: 360photos, education, virtual reality, women's rights, international women's day, gender equality, immersive learning, 21st century learning

3 ideas for a virtual 360° holiday greeting

Posted by Ulla Engeström on Dec 19, 2016 10:02:17 AM

Want to send a special holiday greeting this year? We have three great ideas and five stunning photos that you can copy and remix to create your own!

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Topics: VR, 360photos, xmas, holiday greeting, How To

ThingLink and 360Cities Launch a Global 360 Photo Service For Virtual Reality Marketing

Posted by Ulla Engeström on Jun 29, 2016 7:59:09 AM

We are excited to announce a partnership with 360Cities.net, the world’s largest network of 360 photographers. As ThingLink’s technology lets users drive engagement with annotated 360-degree photos that can include text, image, audio, and video as well as custom widgets for e-commerce, 360Cities’ worldwide network of panorama photographers can in turn be called upon to capture any place or space around the globe.

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Topics: VR, virtual reality, 360photos

Three use cases for a virtual store using 360 photos

Posted by Ulla Engeström on Jun 9, 2016 9:52:27 PM

Retailers are looking into virtual reality and wondering what’s in it for them and when should they jump in. Should you invest in a shopping experience where a virtual person tries on virtual clothing?

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Topics: VR, 360photos, retail

How to get access to ThingLink's new 360/VR editor?

Posted by Ulla Engeström on May 4, 2016 10:41:35 AM

We have just released a new editor for annotating 360 images. Premium and Corporate clients, as well as users with beta access will now see a 360 media upload link when they create a new image.  

360 video editing is not yet supported for everyone, but will become available later this spring. See a full list of features and a how-to video here.  Continue reading to learn how to access the new editor. 

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Topics: VR, editor