Bringing a New Dimension To The Visual Web

Ulla Engeström

Ulla Engeström is Founder & CEO of ThingLink, an interactive media platform that empowers publishers, marketers, and educators to create more engaging content by adding rich media links to photos and videos. Based in Palo Alto, Ulla is responsible for ThingLink's strategy and key partnerships.
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Recent Posts

Features & specifications for ThingLink 360

Posted by Ulla Engeström on May 3, 2016 9:55:15 AM
Please see below for a demo on how to create a ThingLink 360, as well as full technical specifications required. 
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Topics: VR, editor

ThingLink Launches 360/VR Editor to Embed Multimedia Content in Panoramic Virtual Reality Images

Posted by Ulla Engeström on Apr 29, 2016 4:16:13 AM

We are excited to announce the release of a brand new 360/VR multimedia editor that allows our users to annotate 360 images and 360 videos and view them in virtual reality. 

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Topics: VR, editor, Premium

ThingLink launches Virtual Reality Lessons App For Education

Posted by Ulla Engeström on Apr 26, 2016 9:03:48 AM

We are excited to launch VR Lessons, our first virtual reality content app. The app is designed for elementary school students, their teachers and parents.

VR Lessons by ThingLink is a collection of interactive, 360° image and video journeys on a variety of topics including science, language, and arts. The first stories take students to visit different kinds of ecosystems from the French Alps to  a jungle in the archipelago of northern Australia. As students turn their heads to look around, they can spot details and unlock additional information of each habitat in a narrated virtual reality environment.

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Topics: virtual reality, ThingLink app, education, VR Lessons, VR

ThingLink Raises New Round - Expands to Mobile VR

Posted by Ulla Engeström on Feb 10, 2016 11:37:01 AM

At a time when 360 and VR content is seeing exponential growth, we are happy to announce that ThingLink has just closed $1.3M in new funding to expand our SaaS offering to virtual reality annotation. Among the investors are Inventure Oy, Steelhead Ventures as well as Run Capital, led by Andrey Romanenko, founder of global payment service, QIWI.

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Topics: Interactive video, Visual Web, virtual reality, VR

ThingLink partners with VR Global to deliver interactive 360 experiences to brands and publishers

Posted by Ulla Engeström on Feb 4, 2016 2:08:50 PM

In the past weeks several of our clients have inquired to learn more about branded virtual reality (VR) experiences. For clients who need professional 360 photo / video capture, we are delighted to announce a partnership with VR Global, a New York based company delivering high quality custom VR solutions for clients and partners in Real Estate, Hospitality, eCommerce, Education, Entertainment, and Healthcare.

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Topics: Insider, Visual Web

ThingLink for Education 2016

Posted by Ulla Engeström on Jan 13, 2016 12:18:28 PM

The year 2016 will bring exciting new things to ThingLink users in education. At the same time as we are working to make it easier to create and share interactive images and videos among teachers and students, we will start offering new interactive resources for teaching and learning.  Here is an overview of what to expect this year!

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Topics: Content Marketing

Interactive 360 Degree Videos: A Demo For A New User Interface

Posted by Ulla Engeström on Oct 9, 2015 4:30:42 PM

VR-style 360 degree videos are a modern trend in video production for many brands and media companies around the world. Individual users, especially in sports, are also welcoming the new technology via solutions such as 360-degree camera array built out of 16 GoPros. But what about interactive 360 degree videos? Our product team recently built a demo to explore the user experience for an interactive 360 degree video for desktops, mobile devices, and VR-set environments. Here is ThingLink’s Head of Product, Alexey Solomatin, explaining what they did.

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Topics: Analytics, Social ROI, Featured, Visual Web

Content Is King But The King Has New Clothes

Posted by Ulla Engeström on Sep 10, 2015 10:00:00 AM

The way that both consumers buy and companies sell has changed drastically in recent years. A buyer journey that was once driven by the sales rep is now driven by the consumer. Potential buyers are self-educating before making a purchase; which is why it is imperative to have content that engages, educates, and nurtures prospects to a point where they are either ready to purchase, or at least ready to begin a conversation with your brand or company.

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Topics: Analytics, Creative community, Content Marketing

Image of the week: An interactive map of the Lake Chad region by Doctors Without Borders

Posted by Ulla Engeström on Sep 7, 2015 6:43:59 PM

 

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ThingLink's #lookingfor campaign puts you on a digital billboard

Posted by Ulla Engeström on Aug 27, 2015 2:55:00 AM

Just last week we found out that ThingLink won a full month of advertising space in a little known Western Finnish town called Seinäjoki.  What makes the win particularly special is the fact that we didn’t know about the competition, nor did we sign up for it — it was a beautiful practical joke by one of our dear users. Even if we haven’t really thought about Seinäjoki as one of our hottest markets, it would be a shame to pass up this  opportunity.  Instead, we're quite excited about owning the billboards of Seinäjoki for the month of September — together with our users. 

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Topics: Visual Web