Image of the Week: Interactive interstitial by Discovery en la Escuela

Posted by Andrew Beelitz on Dec 8, 2015 6:30:00 PM
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 Creator: Discovery en la Escuela

Description:  In preparation for a new premiere television event, Racing Extinction, Discovery uses an interactive insterstitial to educate viewers on the topic before the show airs.  This interactive interstitial educates and enages viewers, ultimately increasing the amount of viewers who tune into the premiere event. 


Special mention:  Discovery en la Escuela uses an animated GIF file as their background image.  This feature instantly transforms a normally still infographic into a moving and living graphic that truly engages viewers upon page load. Disocvery en la Escuela alos includes visual directions on the image to guarantee viewers know there are interactive elements that can be unlocked.  Ultimately this will increase engagement. 

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Topics: Featured, Visual Web

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