Creator: M.J. Bale (click to explore live)
Description: Establishing an emotional connection with customers greatly increases the likelihood of converting a sale. Using visual media to establish an emotional connection with your customers and combining it with your online shop creates a powerful combination for sales conversion. M.J. Bale creates a Spring 2016 lookbook with images that resonate with their target customers and layer the lookbook with interactive hotspots. Each hotspot reveals a tag that allows customers to purchase the product.
New feature: Our new web link tag allows you to create customized tags built for your store. Each web link tag can include a fully customizable title and body text, image, and call-to-action button. Read this blog post to learn more about this new feature. M.J. Bale uses the new web link tag here: