Image of the Week: Increasing editorial content stickiness by Toronto Life

Posted by Andrew Beelitz on Jul 25, 2017 2:59:30 PM
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ThingLink user: Toronto Life (click to explore live)

Description: Getting readers to stay on your website longer is a key KPI for any publishing company.  Toronto Life increases the stickiness of their editorial content by using ThingLink interactive hotspots within image articles as we see in their "Inside the Kitchen" article series. As users spend time interacting with the hotspots it increases the the amount of time they spend on Toronto Life.  In this case we see text tags, but you can also incorporate video, audio and many more rich media tags within your images to increases stickiness. 

Pro Tip: Use interactive images to provide a smoother user experience within articles.  Toronto Life uses text labels to detail what is going on within the image. When a viewer hovers over the lettuce, they can unlock more information about the lettuce without having to scroll elsewhere. 

Interactive Editorial Content:

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 Click to schedule a 20min screen share demo with me at a time of your choice to learn how to create an interactive editorial content like Toronto Life.  Or, email me directly
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Topics: Featured, Visual Web

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