Bringing a New Dimension To The Visual Web

ThingLink Feature: Visit the Cincinnati Orchestra with this 360° Tour

Posted by Andrew Beelitz on Jul 11, 2019 2:38:04 PM

ThingLink user: Cincinnati Orchestra - take a virtual trip directly into the conductors chair of the Cincinnati Orchestra with this interactive 360° tour.  Learners can navigate through each section of the orchestra, hearing specific instruments in the background, seating arrangement locations, and explore embedded Wikipedia pages on each instrument.  ThingLink 360° tours can be consumed on any device, screen size, and within VR headsets powered by WebVR (view compatible headsets). This content was captured with a Ricoh Theta 360 camera. 

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Topics: Featured, Visual Web, VR, 360, Government

ThingLink Feature: Interactive 360° behind-the-scene tour by KiKA

Posted by Andrew Beelitz on Apr 19, 2019 3:57:28 PM

ThingLink user: KiKA - Interactive 360° (created with new editor)

Description:  Have you ever been tasked with the goal of providing the engaged fans of your organization with a digital behind-the-scene experience, but didn't have access to intuitive tools to help drive the project?  Interactive 360° behind-the-scene tours solve this problem by giving editorial and marketing teams the power to create unique, immersive and actionable tours fast and without the need to loop in many resources. 

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Topics: Featured, Visual Web, VR, 360, Media

ThingLink Tour Creator: Build Educational Experiences

Posted by Andrew Beelitz on Feb 7, 2019 5:44:11 PM

ThingLink user: Interactive World Tour - (built with tour creator) 

Description:  Our new tour creator feature opens the door to endless creative possibilities.  With tour creator you can seamlessly build any ThingLink media (images, videos, 360 images) into a unified tour experience.   One great use case is to use a 2d image like a map or floor plan as your "home" or "base" image.  You can transport your viewers to different locations on the map, allowing them to learn more and eventually return to the original map to continue exploring different locations. 

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Topics: Featured, Visual Web, virtual tour, 360, Map

Image of the Week: Interactive 360° Advent Calendar from Mittelbayerische

Posted by Andrew Beelitz on Dec 7, 2018 3:56:49 PM

ThingLink user: Mittelbayerische - Interactive Infographic (created with new editor)

Description:  Using ThingLink's 360° image editor Mittelbayerische creates an interactive advent calendar for their readers.  Each hotspot includes a variety of surprises, quizzes and Christmas stories that are opened each day.  This experience is a unique way to get readers or customers engaged during the holiday season.  Other interactive holiday campaigns include shoppable showrooms, seasons greeting messages from your team, and festive blog posts.

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Topics: Featured, Visual Web, VR, 360, Media

Combining maps and floor plans with 360° images by the City of Espoo

Posted by Andrew Beelitz on Oct 31, 2018 3:26:21 PM

ThingLink user:  City of Espoo  - interactive floor plan layered with 360° images

Description:  Building interactive maps and floor plans with ThingLink is a popular way to educate viewers about physical spaces or administer virtual tours.  For example, you can create an interactive floor plan of your corporate office to acclimate new employees before their first day, or interactive maps featuring your organization's initiatives in a certain region.  The City of Espoo, Finland layers 360° images on top of each room appearing in this floor plan of a new service center.  This virtual tour gives visitors a view inside the service center and learn where a certain service is located and how to get there.   If you are looking to acquire an easy to use DIY 360° camera for making interactive maps or floor plans we recommend the Ricoh Theta

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Topics: Featured, Visual Web, 360, Map, Government

Image of the Week: Shoppable 360° Home Experience from River Island

Posted by Andrew Beelitz on Oct 3, 2018 5:02:02 PM

ThingLink user: River Island  & Punch Communications - Interactive 360° Shoppable Experience

Description: River Island recently expanded into homeware and uses ThingLink interactive 360° images for digital customers to immerse themselves in the pop-up shops.  Exploring the three rooms gives viewers the power chose their preferred style, as well as click on the hotspots and purchase the products they're browsing.  Our new tag layouts are fully responsive on mobile and work excellent on all screen sizes.   In this use case, we see the e-commerce tag in action that includes a customizable picture, product description, price, and call-to-action button. 

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Topics: Featured, Visual Web, VR, retail, 360

Image of the Week: 360° Explore the Space from Drive Shack Orlando

Posted by Andrew Beelitz on Sep 7, 2018 1:43:04 PM

ThingLink user:  Drive Shack Orlando - 360° walkthrough tour

Description:  Drive Shack Orlando, an entertainment company that combines golf, competition, dining, and fun, takes customers on a walkthrough tour of their stunning entertainment complex with a ThingLink 360° experience.  Visitors to the Drive Shack website can "explore the space" and learn about the various amenities and unique offerings available for their next visit by clicking the arrows to navigate.  If you are a business in the entertainment industry, using a ThingLink 360° experience is an affordable, simple and innovative solution to educate and excite new customers about your destination. 

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Topics: Featured, Visual Web, VR, 360, Brand

Image of the Week: 360° Customer Success Story from Salesforce

Posted by Andrew Beelitz on Aug 2, 2018 12:02:40 PM

ThingLink user: Salesforce Commerce Cloud 

Description:  Educating your potential customers with client success stories is critical for improving sales conversion.  Salesforce Commerce Cloud uses ThingLink on a landing page that highlights how their product helped Boggi Milano master today’s unified customer experience.  Explore this interactive 360° tour to take a closer look at how Boggi extends digital innovation into the store and enables sales associates to engage with shoppers anywhere on the floor.  This innovative product marketing technique transports new leads and potential customers to a physical location to learn unique selling points firsthand. 

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Topics: Featured, Visual Web, VR, 360, Brand, Product Marketing

Image of the Week: Interactive 360° Product Marketing from Olovi 3D

Posted by Andrew Beelitz on Jul 17, 2018 6:01:05 PM

ThingLink user: Olovi 3D (click to explore live or embedded below)

Description:  This interactive 360° image by Olovi 3D breaks down the different components of their ointment and cream plant.  Using a 360° image to deconstruct their complex products is a visually engaging and easy vehicle for customers to explore and learn more about the product.  Educate customers with a 360° image describing what sets your product apart from the competition, it's key selling points, and for troubleshooting tips.  One creative way to incorporate this use case for your brand is to think about where your product is consumed, and capture a 360° image of that space.  For example, maybe you sell sports drinks.  Capture an image of a sporting event and label key-selling points within each hotspot.

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Topics: Featured, Visual Web, VR, 360

Video: How to Improve Workplace Safety Training with Interactive Images

Posted by Andrew Beelitz on Jul 17, 2018 5:39:29 PM

WATCH VIDEO (2:11 min)

Workplace training is mandatory by law and every company needs to provide it.  However, providing training for your employees and keeping them up to date can be time, cost and labor intensive.  Watch this video to learn how a ThingLink account offers you the opportunity to create information rich and engaging training materials for your employees. 

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Topics: Featured, Visual Web, 360, eLearning, Video