Bringing a New Dimension To The Visual Web

Image of the Week: Condé Nast Traveler's 360° Experience of Mahou Beer Barrel Cellar

Posted by Andrew Beelitz on Apr 10, 2018 12:36:06 PM

ThingLink user: Condé Nast Traveler Spain (click to explore live or embedded below)

Description: Trends in digital advertising have shifted from banner ad-units to native advertising.  Blending ads as editorial content has become a much more engaging and productive vehicle for generating interactions within ads.  This opens the door for digital media companies to use more visual and interactive experiences like ThingLink within brand ad campaigns. 

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Topics: Featured, Visual Web, 360, VR

Image of the Week: Interactive 360° Haunted Hotel Tour from Schwäbische Zeitung

Posted by Andrew Beelitz on Mar 12, 2018 7:09:41 PM

ThingLink user: Schwäbische Zeitung (click to explore live)

Description: Over 100 years ago this hotel was frequented by the rich and famous of Germany, but today it is the site of an infamous crime scene.   Is it really haunted in this German hotel, dubbed the "crime scene" hotel?  Whether it is really haunted in the hotel, you can find out on Schwäbische Zeitung's virtual tour. The best way to enjoy the tour is with headphones and a VR glasses such as the Google Cardboard.

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Topics: Featured, Visual Web, VR, 360

Image of the Week: Interactive 360° Dairy Farm Experience from Discovery Education

Posted by Andrew Beelitz on Feb 12, 2018 3:40:08 PM

ThingLink user: Discovery Education (click to explore live)

Description: Discovery Education created an interactive 360° experience to teach viewers how #STEM has impacted dairy farming.  Click on each of the hotspots to discover the cows, communities and journey of dairy that transports students and viewers straight to the farm. 

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Topics: Featured, Visual Web, VR, 360

CONTEXT IS THE KING: THE PROMISE OF VIRTUAL EXPERIENCES IN CORPORATE LEARNING

Posted by Ulla Engeström on Feb 1, 2018 4:50:14 PM

I was recently reading about the transitioning landscape for corporate learning. Experts in the area are not holding back their views about the need for change. “We’re in early stages of a major disruption”, writes Josh Bersins, founder of Bersin by Deloitte. “The need to modernize corporate learning is critical”, says Barbara Kurshan director of Academic Innovation at the University of Pennsylvania. The main drivers for change, as Bersin and Kurshan note, are quite clear:

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Topics: virtual tour, 360, VR, corporate learning

5 Enhancements to ThingLink 360°  

Posted by Andrew Beelitz on Jan 17, 2018 5:30:34 PM

Since we released ThingLink 360 last year, our team has gathered tons of feedback and feature requests from many user groups.  This batch of enhancements includes many of the top 360 requests from our users in 2017, and we're excited to share them with you in this blog post.

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Topics: Featured, Visual Web, 360, VR

Image of the Week: Interactive 360° Advent Calendar from KiKA

Posted by Andrew Beelitz on Jan 8, 2018 4:16:22 PM

ThingLink user: KiKA - Beutolomäus Series

Description: The series about Beutolomäus, the loyal and faithful fellow of Santa Claus, ranks among the most popular programs in German children's television. For the first time ever, this year's new production shows the endearing Beutolomäus character as a computer animated figure via CGI. As one of the supplements alongside the 24 episode series (December 1st - 24th) KiKA devised a well-designed Advent calendar, using ThingLink to place the calendar windows inside the 360° view of Santa Claus' house. Children were able to enter the house and discover the 24 windows containing cooking recipes, book reviews, tips for cutting and sticking, a Beutolomäus game, and exclusive backstage material from the TV production.  Every Sunday revealed a competition for the viewers to win a prize.

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Topics: Featured, Visual Web, VR, 360

Use Google Street View to create interactive 360° experiences on ThingLink

Posted by Andrew Beelitz on Dec 18, 2017 5:47:03 PM

Have you been searching for an easy way to acquire 360° images, but don't have a 360° camera?  In this blog post you will learn the simple steps needed to download a 360° image from Google Street View (GSV) using Pano Fetch and upload it to ThingLink.  This process only takes one minute and will provide you with a vast library of high quality 360° images covering many topics. 

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Topics: Visual Web, VR, 360

Image of the Week: Interactive 360° Experience by WaterAid

Posted by Andrew Beelitz on Dec 18, 2017 4:49:43 PM

ThingLink user: WaterAid 360° Experience (click to explore live)

Description: WaterAid is a magnificent organization that has teams in 34 countries that work to change millions of lives every year with clean water, decent toilets and good hygiene.  In a recent article, WaterAid introduces their supporters to Tombohuaun, a village located deep in the jungle of Sierra Leone.  Within this article readers will find a unique and engaging 360° experience, allowing them to see the village and get to know the people who live there.  A second image details the village waterhole so that WaterAid can explain the challenges faced while living with dirty water.

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Topics: Featured, Visual Web, VR, 360

Image of the Week: Interactive 360°/VR tour from L'Echo

Posted by Andrew Beelitz on Aug 1, 2017 4:20:26 PM

ThingLink user: L'Echo 360 tour (click to explore live use case)

Description: L'Echo has been the most consistent and creative users of ThingLink's 360°/VR image editor.  In this image of the week we feature a stunning aparment tour of Didier Reynders, the Foreign Affairs Minister of Belgium.  Stroll inside the apartment at Palais D'Egmont and click on the hotspots to discover this Minister's literary world.  Each hotspot will include images and audio clips. 

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Topics: Featured, Visual Web, 360, VR

Case Study: Habitat 360° competition with Punch Communications

Posted by Andrew Beelitz on Jul 6, 2017 10:28:41 AM

Earlier this year, Punch Communications worked with ThingLink to execute a 360° competition experience for Habitat – one of the agency’s top brands.  

The goal? To promote the House of Holland x Habitat collaboration, as well as highlighting a shoppable storefront for the new product range. Adding clickable nodes meant Punch was able to drive web traffic to the product pages, whilst also promoting the wider campaign across YouTube and the Habitat blog.

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Topics: Featured, Visual Web, 360, VR