ThingLink of the Week: Shoppable Clothing Tips by Bioracer Speedwear

Posted by Andrew Beelitz on Oct 13, 2015 3:09:02 PM


Creator: Bioracer Speedwear

Description: Transforming images into monetizable storefronts is one of the most popular use cases on Thinglink.  Bioracer Speedwear uses a picture of expert correspondant Jean Biermans that allow readers to shop his recommended winter training gear for cyclists.  Creating point-of-purchase tags on images is very quick and you can take a simple concept to live on site in minutes. In addition to images, make your video content shoppable with Thinglink!

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Topics: Analytics, Visual Web, Content Marketing

Interactive 360 Degree Videos: A Demo For A New User Interface

Posted by Ulla-Maaria Koivula on Oct 9, 2015 4:30:42 PM

VR-style 360 degree videos are a modern trend in video production for many brands and media companies around the world. Individual users, especially in sports, are also welcoming the new technology via solutions such as 360-degree camera array built out of 16 GoPros. But what about interactive 360 degree videos? Our product team recently built a demo to explore the user experience for an interactive 360 degree video for desktops, mobile devices, and VR-set environments. Here is ThingLink’s Head of Product, Alexey Solomatin, explaining what they did.

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Topics: Analytics, Social ROI, Featured, Visual Web

Content Is King But The King Has New Clothes

Posted by Ulla-Maaria Koivula on Sep 10, 2015 10:00:00 AM

The way that both consumers buy and companies sell has changed drastically in recent years. A buyer journey that was once driven by the sales rep is now driven by the consumer. Potential buyers are self-educating before making a purchase; which is why it is imperative to have content that engages, educates, and nurtures prospects to a point where they are either ready to purchase, or at least ready to begin a conversation with your brand or company.

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Topics: Analytics, Creative community, Content Marketing

How to improve the ROI of social media with interactive images and video

Posted by Ulla-Maaria Koivula on Aug 7, 2015 4:31:00 PM

Marketing managers who ignore looking deeper into image and video analytics are letting valuable opportunities pass by. The capability for making online marketing work requires a deeper understanding on how the most popular content in social media - images and videos - can best contribute to reaching the ultimate business goals. 

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Topics: Analytics

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