Making the real world accessible

Creator: Bioracer Speedwear

Description: Transforming images into monetizable storefronts is one of the most popular use cases on Thinglink.  Bioracer Speedwear uses a picture of expert correspondant Jean Biermans that allow readers to shop his recommended winter training gear for cyclists.  Creating point-of-purchase tags on images is very quick and you can take a simple concept to live on site in minutes. In addition to images, make your video content shoppable with Thinglink!

VR-style 360 degree videos are a modern trend in video production for many brands and media companies around the world. Individual users, especially in sports, are also welcoming the new technology via solutions such as 360-degree camera array built out of 16 GoPros. But what about interactive 360 degree videos? Our product team recently built a demo to explore the user experience for an interactive 360 degree video for desktops, mobile devices, and VR-set environments. Here is ThingLink’s Head of Product, Alexey Solomatin, explaining what they did.

The way that both consumers buy and companies sell has changed drastically in recent years. A buyer journey that was once driven by the sales rep is now driven by the consumer. Potential buyers are self-educating before making a purchase; which is why it is imperative to have content that engages, educates, and nurtures prospects to a point where they are either ready to purchase, or at least ready to begin a conversation with your brand or company.

Marketing managers who ignore looking deeper into image and video analytics are letting valuable opportunities pass by. The capability for making online marketing work requires a deeper understanding on how the most popular content in social media - images and videos - can best contribute to reaching the ultimate business goals.