Bringing a New Dimension To The Visual Web

ThingLink user:  Pool Corp (click to explore live page) - Oftentimes complex products are best presented visually and this is how Pool Corp uses ThingLink in February's spotlight.  Visitors of the site can view this interactive illustration to get ideas on various renovation projects that will give new life to their pools and learn all the reasons why updating your pool is a good idea and an economically smart choice in the long run.  Since pools have many parts, Pool Corp deconstructs each element with a unique hotspot including a tip and link to relevant product lines.

ThingLink user:  JLL California (click to explore live page) - Making maps and aerial views actionable with interactive hotspots is one of the top use cases amongst all ThingLink user segments.  Maps are especially conducive to interactive elements because they require you to label or explain specific geographical locations with information that would be challenging to implement into the map design. Using icons and ThingLink hotspots, JLL California elegantly provides an interactive tour of their office campus and surrounding area without disrupting the visual nature of the map.   Using interactive content provides a more visual and engaging experience on landing pages that will keep your viewers spending time on the page longer. 

ThingLink user:  Arsenal Soccer (click to explore live page) - Arsenal uses cleverly designed interactive illustrations to create an immersive experience for their fans to meet each player. While navigating from the team news section of Arsenal's website, unique landing pages include an image for fans to learn more about important career dates, goal video clips, birthday, height/weight and a link to Twitter profiles. Using interactive images is an engaging way to educate your audience on any person or place.  Project idea: simplify your team introduction landing page with an interactive image or 360° image featuring your staff.

ThingLink user:  Schneider Electric - Blog posts can quickly become very text-heavy, which causes readers to engage less with your content.  As the web shifts to more visual media like images and videos, we recommend incorporating as many as possible into your blog posts to capture the attention of today's readers.  Using interactive hotspots within visual media allows authors to continue telling their story without having to increase article length with many lines of text.  The examples below show how Schneider Electric has continuously leveraged interactive infographics within blog posts to generate stunning communication experiences.  

ThingLink user: DERTOUR - BOO! It is Halloween and at the Europa-Park theme park and resort!  Seeking to create a stunning, visual experience to bring their website content to life, DERTOUR creates an interactive map featuring many great attractions in the theme park that guests can experience.  Interactive content is the ideal solution for communicating, educating, and reeling in your audience within landing pages as we see in this example.  Behind every pumpkin hides one of the fantastic Halloween highlights awaiting guests at Europa-Park. Just click through, be amazed - and with a little luck even win free tickets. Our tip: turn on the sound!

ThingLink user: CoMap Control - marketing your products visually in today's web environment is critical when it comes to capturing attention and presenting information in an engaging way for customers.  Using interactive hotspots to deconstruct and market your products is an easy and powerful method for continuing your product's story through a piece of visual content where normally it could be challenging to design the necessary text within an illustration.  Using text, image and video hotspots, CoMap Control visually breaks down the key features and selling points for one of their intelligent electronic control products and solutions.  Continue reading to explore the live example. 

ThingLink user: Daytona International Speedway - Interactive map

Description:  Aerial views + interactive hotspots = a match made in heaven.  Using ThingLink, Daytona creates an interactive facilities map that lives in the plan your visit section of their website.  Scroll over the map to check out each location and find out more about Daytona! This information is relative to many events here at Daytona International Speedway including Speedweeks and the Coke Zero Sugar 400. 

ThingLink user: Euromate - Interactive world map (created with new editor)

Description:  Air quality experts Euromate use a ThingLink interactive infographic to market some of the services they provide.  Poor air quality creates an unhealthy workplace that leads to unpleasant health conditions and polluted indoor air can arise in different places due to various causes.  Navigating the office building infographic below will teach you about these issues and how to get in touch with Euromate for office air cleaners.

ThingLink user: Sears Home Services - Top Signs You Are Misusing Your Fridge (created with new editor)

Description:  Sears Home Services uses an interactive infographic to visually educate their customers within a blog post on their corporate website.  Sears experts offer their insights into common ways people improperly care for their fridges — and how you can correct these bad behaviors.  Hover over or click on the image to see the pop-up tips and videos.  For example, one common problem is overloading your fridge and an easy solution is to clean out the fridge regularly and toss anything past its prime.

ThingLink user: Routledge - Interactive Infographic (created with new editor)

Description:  Routledge uses ThingLink's new editor to create a helpful infographic for teachers to explore while chosing books to use in the classroom. The infographic is targeted at Psychology faculty and each hotspot educates on different Routledge products, using online resources, and even a free eBook download.  The new editor offers many advantages over the previous ThingLink editor and you can read this post on why our team recommends switching to the new editor.