Content marketers are always looking for innovative ways to create and distribute content in hopes of interacting with their audience. Here at ThingLink, we are fortunate enough to be connected with many content marketing professionals across a variety of different industries and companies, all with a common goal: create and share content that engages and educates a specific audience.
Topics: Content Marketing
The way that both consumers buy and companies sell has changed drastically in recent years. A buyer journey that was once driven by the sales rep is now driven by the consumer. Potential buyers are self-educating before making a purchase; which is why it is imperative to have content that engages, educates, and nurtures prospects to a point where they are either ready to purchase, or at least ready to begin a conversation with your brand or company.