Newspapers across the globe are moving increasingly online and in many cases behind pay walls. But with so much free content to compete with, how do regional titles provide unique and relevant insights as well as ongoing value to their readership?
ThingLink user: Pool Corp (click to explore live page) - Oftentimes complex products are best presented visually and this is how Pool Corp uses ThingLink in February's spotlight. Visitors of the site can view this interactive illustration to get ideas on various renovation projects that will give new life to their pools and learn all the reasons why updating your pool is a good idea and an economically smart choice in the long run. Since pools have many parts, Pool Corp deconstructs each element with a unique hotspot including a tip and link to relevant product lines.
ThingLink user: Schneider Electric - Blog posts can quickly become very text-heavy, which causes readers to engage less with your content. As the web shifts to more visual media like images and videos, we recommend incorporating as many as possible into your blog posts to capture the attention of today's readers. Using interactive hotspots within visual media allows authors to continue telling their story without having to increase article length with many lines of text. The examples below show how Schneider Electric has continuously leveraged interactive infographics within blog posts to generate stunning communication experiences.
ThingLink user: WaterAid - is a remarkable organization who focuses on making clean water, decent toilets and good hygiene normal for everyone, everywhere. Read more about their amazing work and make a contribution, here! Each year the WaterAid digital team puts together a landing page that reviews their various initiatives in the form of a Global Annual Report. In order to increase engagement and improve the experience of readers, WaterAid uses two interactive images on their landing page, one map and one infographic. Continue reading to explore these examples and learn pro tips if you want to create similar content!
ThingLink user: CoMap Control - marketing your products visually in today's web environment is critical when it comes to capturing attention and presenting information in an engaging way for customers. Using interactive hotspots to deconstruct and market your products is an easy and powerful method for continuing your product's story through a piece of visual content where normally it could be challenging to design the necessary text within an illustration. Using text, image and video hotspots, CoMap Control visually breaks down the key features and selling points for one of their intelligent electronic control products and solutions. Continue reading to explore the live example.
ThingLink user: TODAY Show - Interactive how to guide (created with new editor)
Description: The TODAY Show provides their read with a handy guide to clean everything on their checklist, room by room. Just click on the circles within each room to see the item and click "read more" to see the full story. Interactive visual storytelling within editorial content is much more engaging and provides readers with a clean user experience for discovering additional information.
ThingLink user: Euromate - Interactive world map (created with new editor)
Description: Air quality experts Euromate use a ThingLink interactive infographic to market some of the services they provide. Poor air quality creates an unhealthy workplace that leads to unpleasant health conditions and polluted indoor air can arise in different places due to various causes. Navigating the office building infographic below will teach you about these issues and how to get in touch with Euromate for office air cleaners.
ThingLink user: Routledge - Interactive Infographic (created with new editor)
Description: Routledge uses ThingLink's new editor to create a helpful infographic for teachers to explore while chosing books to use in the classroom. The infographic is targeted at Psychology faculty and each hotspot educates on different Routledge products, using online resources, and even a free eBook download. The new editor offers many advantages over the previous ThingLink editor and you can read this post on why our team recommends switching to the new editor.
ThingLink user: Tyre Savings Interactive Map (click to explore live or embedded below)
Description: Tyre Savings is an e-commerce brand that allows customers to purchase tires with confidence and at fair prices. In an effort to educate their audience, Tyre Savings writes articles about relevant industry topics and includes an interactive map in a recent post, "UK’s Pothole Problems Revealed". Hover over each hot spot on the map to learn the total number of potholes and interesting facts per region. Tire Savings does an effective job of telling a visual digital story that captures the attention of viewers.
ThingLink user: Coca-Cola Spain (click to explore live or embedded below)
Description: Coca-Cola Spain masters the art of digital storytelling by using interactive infographics on their blog. In addition to it's attractive design, this infographic captures viewer attention with the use of motion (via GIFs). In the infographic below, Coca-Cola shares how they have driven employment and progress in Spain since 1953.