Due to Covid-19 the University of Rochester realized that their popular in-person tours couldn’t take place - a serious blow to student recruitment. Research undertaken for the university website had proven that prospective students really valued these in-person tours, which give them an insight into living and studying at Rochester. Crucially, the choice to apply to or accept a place at Rochester was often made on the basis of connections made with current students during a campus visit.
Video lessons for online learning are in high demand. This post explains how you can make them most engaging and impactful by including a layer of additional resources in the form of interactive hotspots.
"Unboxing" videos are a growing social media trend and much of this success is attributed to how products are presented to their audience. These fun videos include a host unveiling each product to show key attributes, which entices the consumer to click-through, learn more and purchase products. A key aspect of Collegiate Licensing Company's (CLC) “Spread Cheer with College Gear” campaign are unique unboxing videos customized for participating colleges and universities showcasing five premiere products predicted to be top sellers this holiday season. CLC uses ThingLink to layer interactive hotspots onto each of the products appearing within the unboxing videos.
At a time when 360 and VR content is seeing exponential growth, we are happy to announce that ThingLink has just closed $1.3M in new funding to expand our SaaS offering to virtual reality annotation. Among the investors are Inventure Oy, Steelhead Ventures as well as Run Capital, led by Andrey Romanenko, founder of global payment service, QIWI.
ThingLink’s new video editor allows users to amplify existing video content with context and resources from the web. While classroom use has been ThingLink’s prime example of using interactive video for educational purposes, we are now seeing the potential for interactive video also for business’ instructional goals.
Topics: Interactive video