ThingLink user: Fashion United (click to explore live page) - Virtual tours are most commonly associated with 360/VR images, videos or still images of a physical space. Fashion United shows how ThingLink's tour creator layout expands this notion by combining any image into one unified experience. Their editorial team published an interactive map featuring highlights from the biggest European fashion trade shows in 2020. Clicking on the various icons will give viewers a deeper dive into each specific region.
ThingLink user: JLL California (click to explore live page) - Making maps and aerial views actionable with interactive hotspots is one of the top use cases amongst all ThingLink user segments. Maps are especially conducive to interactive elements because they require you to label or explain specific geographical locations with information that would be challenging to implement into the map design. Using icons and ThingLink hotspots, JLL California elegantly provides an interactive tour of their office campus and surrounding area without disrupting the visual nature of the map. Using interactive content provides a more visual and engaging experience on landing pages that will keep your viewers spending time on the page longer.
ThingLink user: WaterAid - is a remarkable organization who focuses on making clean water, decent toilets and good hygiene normal for everyone, everywhere. Read more about their amazing work and make a contribution, here! Each year the WaterAid digital team puts together a landing page that reviews their various initiatives in the form of a Global Annual Report. In order to increase engagement and improve the experience of readers, WaterAid uses two interactive images on their landing page, one map and one infographic. Continue reading to explore these examples and learn pro tips if you want to create similar content!
ThingLink user: DERTOUR - BOO! It is Halloween and at the Europa-Park theme park and resort! Seeking to create a stunning, visual experience to bring their website content to life, DERTOUR creates an interactive map featuring many great attractions in the theme park that guests can experience. Interactive content is the ideal solution for communicating, educating, and reeling in your audience within landing pages as we see in this example. Behind every pumpkin hides one of the fantastic Halloween highlights awaiting guests at Europa-Park. Just click through, be amazed - and with a little luck even win free tickets. Our tip: turn on the sound!
ThingLink user: MSF - Refugees around the world: Stories of survival
Description: There are now 70.8 million people forced from home around the world—more than at any time in modern history. For World Refugee Day, MSF featured stories of survival—a collection of video testimonies and first-hand accounts from people who have risked everything for a chance at safety. Using an interactive world Map created with ThingLink, MSF allows readers to learn more about the stories that appear throughout the article through one visual table of contents.
ThingLink user: Daytona International Speedway - Interactive map
Description: Aerial views + interactive hotspots = a match made in heaven. Using ThingLink, Daytona creates an interactive facilities map that lives in the plan your visit section of their website. Scroll over the map to check out each location and find out more about Daytona! This information is relative to many events here at Daytona International Speedway including Speedweeks and the Coke Zero Sugar 400.
ThingLink user: Daily Mail - Interactive world map
Description: The Daily Mail uses an interactive map within their editorial article to showcase what British food favorites are missed most when moving abroad based on the most commonly exported goods from home. Depicting this type of information can be done through a chart or long list, but this far less visual and engaging. Using an interactive map allows Daily Mail to keep the article shorter and presents information in more user friendly way to readers. For example, maybe I am from Britain and living in the United States. I can instantly hover over USA on the map learn that the most common exports are Heinz Baked Beans, Warburton's Crumpets and Robinsons Squash.
ThingLink user: Interactive World Tour - (built with tour creator)
Description: Our new tour creator feature opens the door to endless creative possibilities. With tour creator you can seamlessly build any ThingLink media (images, videos, 360 images) into a unified tour experience. One great use case is to use a 2d image like a map or floor plan as your "home" or "base" image. You can transport your viewers to different locations on the map, allowing them to learn more and eventually return to the original map to continue exploring different locations.
ThingLink user: City of Espoo - interactive floor plan layered with 360° images
Description: Building interactive maps and floor plans with ThingLink is a popular way to educate viewers about physical spaces or administer virtual tours. For example, you can create an interactive floor plan of your corporate office to acclimate new employees before their first day, or interactive maps featuring your organization's initiatives in a certain region. The City of Espoo, Finland layers 360° images on top of each room appearing in this floor plan of a new service center. This virtual tour gives visitors a view inside the service center and learn where a certain service is located and how to get there. If you are looking to acquire an easy to use DIY 360° camera for making interactive maps or floor plans we recommend the Ricoh Theta.
ThingLink user: Blick - Interactive Maps Microsite
Description: Blick takes their storytelling to an entirely new level with this microsite featuring nine unique interactive maps. Using ThingLink's new image editor, each map highlights a different theme for how to spend summer holiday in Switzerland. For example, one map highlights great places to spend time with family, while other maps review the best places to eat, relax and hike. Readers can educate themselves by clicking on the hotspots to learn about each destination and click to view their website. This visual experience is very engaging for viewers and replaces long-form content that is text heavy.