Newspapers across the globe are moving increasingly online and in many cases behind pay walls. But with so much free content to compete with, how do regional titles provide unique and relevant insights as well as ongoing value to their readership?
ThingLink user: Wilhelmsen (click to explore live page) -Wilhelmsen is a global maritime industry group, employing more than 21,000 people across 75 nations. The Wilhelmsen group operates the largest maritime network in the world, with over 2200 locations. As the Covid-19 pandemic sweeps the globe, industries around the world are facing a multitude of new problems daily. The first key problem Wilhelmsen faces is making a large mass of information easily accessible to their 21,000 employees on specific restrictions and updates to key global ports.
New ThingLink Spotlights!
We recently shared with you a blog post detailing ways colleges and universities are creating virtual tours and field trips overcoming current challenges. We wished to dive into this topic a little further and share with you some of our recent favourites and show how you can begin to recreate these yourself (and be a little bit playful with our format!) In this ThingLink Spotlight hear directly from Luke Hobson and how he creatively tackled some of the challenges all education establishments are finding at the moment.
ThingLink user: FashionUnited (click to explore live page) - Virtual tours are most commonly associated with 360/VR images, videos or still images of a physical space. FashionUnited shows how ThingLink's tour creator layout expands this notion by combining any image into one unified experience. Their editorial team published an interactive map featuring highlights from the biggest European fashion trade shows in 2020. Clicking on the various icons will give viewers a deeper dive into each specific region.
ThingLink user: JLL California (click to explore live page) - Making maps and aerial views actionable with interactive hotspots is one of the top use cases amongst all ThingLink user segments. Maps are especially conducive to interactive elements because they require you to label or explain specific geographical locations with information that would be challenging to implement into the map design. Using icons and ThingLink hotspots, JLL California elegantly provides an interactive tour of their office campus and surrounding area without disrupting the visual nature of the map. Using interactive content provides a more visual and engaging experience on landing pages that will keep your viewers spending time on the page longer.
ThingLink user: WaterAid - is a remarkable organization who focuses on making clean water, decent toilets and good hygiene normal for everyone, everywhere. Read more about their amazing work and make a contribution, here! Each year the WaterAid digital team puts together a landing page that reviews their various initiatives in the form of a Global Annual Report. In order to increase engagement and improve the experience of readers, WaterAid uses two interactive images on their landing page, one map and one infographic. Continue reading to explore these examples and learn pro tips if you want to create similar content!
ThingLink user: DERTOUR - BOO! It is Halloween and at the Europa-Park theme park and resort! Seeking to create a stunning, visual experience to bring their website content to life, DERTOUR creates an interactive map featuring many great attractions in the theme park that guests can experience. Interactive content is the ideal solution for communicating, educating, and reeling in your audience within landing pages as we see in this example. Behind every pumpkin hides one of the fantastic Halloween highlights awaiting guests at Europa-Park. Just click through, be amazed - and with a little luck even win free tickets. Our tip: turn on the sound!
ThingLink user: MSF - Refugees around the world: Stories of survival
Description: There are now 70.8 million people forced from home around the world—more than at any time in modern history. For World Refugee Day, MSF featured stories of survival—a collection of video testimonies and first-hand accounts from people who have risked everything for a chance at safety. Using an interactive world Map created with ThingLink, MSF allows readers to learn more about the stories that appear throughout the article through one visual table of contents.
ThingLink user: Daytona International Speedway - Interactive map
Description: Aerial views + interactive hotspots = a match made in heaven. Using ThingLink, Daytona creates an interactive facilities map that lives in the plan your visit section of their website. Scroll over the map to check out each location and find out more about Daytona! This information is relative to many events here at Daytona International Speedway including Speedweeks and the Coke Zero Sugar 400.
ThingLink user: Daily Mail - Interactive world map
Description: The Daily Mail uses an interactive map within their editorial article to showcase what British food favorites are missed most when moving abroad based on the most commonly exported goods from home. Depicting this type of information can be done through a chart or long list, but this far less visual and engaging. Using an interactive map allows Daily Mail to keep the article shorter and presents information in more user friendly way to readers. For example, maybe I am from Britain and living in the United States. I can instantly hover over USA on the map learn that the most common exports are Heinz Baked Beans, Warburton's Crumpets and Robinsons Squash.