Bringing a New Dimension To The Visual Web

ThingLink user: Daily Mail - Interactive world map 

Description:  The Daily Mail uses an interactive map within their editorial article to showcase what British food favorites are missed most when moving abroad based on the most commonly exported goods from home.  Depicting this type of information can be done through a chart or long list, but this far less visual and engaging.  Using an interactive map allows Daily Mail to keep the article shorter and presents information in more user friendly way to readers.  For example, maybe I am from Britain and living in the United States.  I can instantly hover over USA on the map learn that the most common exports are Heinz Baked Beans, Warburton's Crumpets and Robinsons Squash. 

ThingLink user: Mittelbayerische - Interactive Infographic (created with new editor)

Description:  Using ThingLink's 360° image editor Mittelbayerische creates an interactive advent calendar for their readers.  Each hotspot includes a variety of surprises, quizzes and Christmas stories that are opened each day.  This experience is a unique way to get readers or customers engaged during the holiday season.  Other interactive holiday campaigns include shoppable showrooms, seasons greeting messages from your team, and festive blog posts.

ThingLink user: Blick  - Interactive Maps Microsite

Description:  Blick takes their storytelling to an entirely new level with this microsite featuring nine unique interactive maps.  Using ThingLink's new image editor, each map highlights a different theme for how to spend summer holiday in Switzerland.  For example, one map highlights great places to spend time with family, while other maps review the best places to eat, relax and hike.  Readers can educate themselves by clicking on the hotspots to learn about each destination and click to view their website.  This visual experience is very engaging for viewers and replaces long-form content that is text heavy. 

ThingLink user: Saveur - Dried Seafood of Chinatown Guide

Description:  Using an interactive image is a great way to visually introduce a text-heavy article or topic.  In this use case, Saveur wrote an article featuring the dried seafood of Chinatown.  At the beginning of the article, Saveur embeds an image collage with ThingLink hotspots that previews the main topics of the article below.  This image captures reader attention from the jump, as well as gives them a nice user experience of previewing what will be discussed.  For example, maybe I am most interested in a certain fish.  Using the interactive image, I can see the fish on the image and learn more about it without having to scroll through the entire article. 

ThingLink user: Dirt Rider - 10 Items To Use When Changing A Dirt Bike Tire 

Description:  Dirt Rider is a digital media publisher who provides their readers with buying guides, gears and parts recommendations, and how-to content for dirt bike riding.  In this specific article, Dirt Rider educates their readers with unique tips for decreasing the hassle of changing motorcycle tires and different products they recommend.  While watching the how-to video, readers can learn more and purchase the ten products Dirt Rider recommends by clicking on the interactive hot spots that appear throughout the video. 

ThingLink user: WDIV Local 4 (click to explore live or embedded below)

Description: With the royal wedding quickly approaching May 19, 2018, WDIV Local 4 utilizes a ThingLink 360° image to give readers the experience of visiting this prestigious event.  Take a virtual trip to St. George's Chapel at Windsor Castle and click on the hot spots to learn about the royal wedding's history, key personalities, fun facts, and how you can be involved in the festivities. 

ThingLink user: Coca-Cola Spain (click to explore live or embedded below)

Description: Coca-Cola Spain masters the art of digital storytelling by using interactive infographics on their blog.  In addition to it's attractive design, this infographic captures viewer attention with the use of motion (via GIFs).  In the infographic below, Coca-Cola shares how they have driven employment and progress in Spain since 1953. 

ThingLink user: Virgin Media (click to explore live or embedded below)

Description: Virgin Media uses ThingLink actively within articles to tell their digital stories more visually.  In this interactive preview, Virgin gives readers an idea of how Djokovic, Nadal and Federer will fare in the Monte Carlo Masters tournament.  Click on the players below to find out more...