Looking for a unique and engaging way to activate participation in your initiative, cause, challenge, or project? Let's take a look at how two organizations use ThingLink 360° experiences to build awareness and inspire viewers to participate in their initiatives. Also, a unique ThingLink project idea for your organization.
ThingLink user: Condé Nast Traveler Spain (click to explore live or embedded below)
Description: Trends in digital advertising have shifted from banner ad-units to native advertising. Blending ads as editorial content has become a much more engaging and productive vehicle for generating interactions within ads. This opens the door for digital media companies to use more visual and interactive experiences like ThingLink within brand ad campaigns.
ThingLink user: Schwäbische Zeitung (click to explore live)
Description: Over 100 years ago this hotel was frequented by the rich and famous of Germany, but today it is the site of an infamous crime scene. Is it really haunted in this German hotel, dubbed the "crime scene" hotel? Whether it is really haunted in the hotel, you can find out on Schwäbische Zeitung's virtual tour. The best way to enjoy the tour is with headphones and a VR glasses such as the Google Cardboard.
ThingLink user: Discovery Education (click to explore live)
Description: Discovery Education created an interactive 360° experience to teach viewers how #STEM has impacted dairy farming. Click on each of the hotspots to discover the cows, communities and journey of dairy that transports students and viewers straight to the farm.
I was recently reading about the transitioning landscape for corporate learning. Experts in the area are not holding back their views about the need for change. “We’re in early stages of a major disruption”, writes Josh Bersins, founder of Bersin by Deloitte. “The need to modernize corporate learning is critical”, says Barbara Kurshan director of Academic Innovation at the University of Pennsylvania. The main drivers for change, as Bersin and Kurshan note, are quite clear:
Since we released ThingLink 360 last year, our team has gathered tons of feedback and feature requests from many user groups. This batch of enhancements includes many of the top 360 requests from our users in 2017, and we're excited to share them with you in this blog post.
ThingLink user: KiKA - Beutolomäus Series
Description: The series about Beutolomäus, the loyal and faithful fellow of Santa Claus, ranks among the most popular programs in German children's television. For the first time ever, this year's new production shows the endearing Beutolomäus character as a computer animated figure via CGI. As one of the supplements alongside the 24 episode series (December 1st - 24th) KiKA devised a well-designed Advent calendar, using ThingLink to place the calendar windows inside the 360° view of Santa Claus' house. Children were able to enter the house and discover the 24 windows containing cooking recipes, book reviews, tips for cutting and sticking, a Beutolomäus game, and exclusive backstage material from the TV production. Every Sunday revealed a competition for the viewers to win a prize.
Have you been searching for an easy way to acquire 360° images, but don't have a 360° camera? In this blog post you will learn the simple steps needed to download a 360° image from Google Street View (GSV) using Pano Fetch and upload it to ThingLink. This process only takes one minute and will provide you with a vast library of high quality 360° images covering many topics.
ThingLink user: WaterAid 360° Experience (click to explore live)
Description: WaterAid is a magnificent organization that has teams in 34 countries that work to change millions of lives every year with clean water, decent toilets and good hygiene. In a recent article, WaterAid introduces their supporters to Tombohuaun, a village located deep in the jungle of Sierra Leone. Within this article readers will find a unique and engaging 360° experience, allowing them to see the village and get to know the people who live there. A second image details the village waterhole so that WaterAid can explain the challenges faced while living with dirty water.
With Thanksgiving and Christmas right around the corner I want to provide you with five unique and engaging ways to incorporate interactive media into holiday marketing campaigns. These five use cases will include images, video and 360/VR images and click the links to view them embedded live.